The affordable beauty products Martha Kalifatidis swears by

Robert Hundley




Instagram

Not only that, but she also gave a shout-out to her latest discovery: the popular tubular mascara by MCoBeauty, touted by stars like Celeste Barber in the past.

If you don’t know, a tubular mascara is different to most “traditional” mascaras because the formula coats each individual lash in a synthetic polymer or a “tube” so that it stays put all day long and doesn’t give you panda eyes. The best part is that it just comes off with warm water in the shower, so it’s super simple to remove at the end of the day. And clearly, the affordable cult-favourite has been a hit with Martha.

“Ok, one more discovery is this MCo Xtendlash Mascara, which you can get at Woolies … look at this formula,” she told her fans. “And I haven’t curled my lashes, but it is so impressive and so dark. I’m in shock!”

The Xtendlash Mascara can be picked up for $24 from MCoBeauty and $14-20 on sale from Woolworths.


mco beauty xtend lash


MCoBeauty

And it doesn’t stop there. When it comes to lip products, Martha has confessed to being a “huge” fan of all NYX lip products and the Maybelline Lifter Gloss. She’s also got her own surgery-free hack for fuller looking lips, which you can check out here.

The 33-year-old star also says she’s a fan of the Olay Regenerist Whip as a base for her make-up, a claim backed up by fellow influencer and beauty guru Elle Ferguson.

“For a long time I thought of Olay as an affordable pharmacy brand my grandmother uses (and loves)… and I know I’m not alone,” Martha has said of the brand, with whom she’s now partnered. 

“Want to know how to recreate a flawless and long lasting base? It’s really simple, and not complicated. Of course it starts with skin care, the secret weapon to any great makeup look,” she’s said of making sure you properly moisturise before applying foundation, pointing to Olay as her personal fave primer.

The Olay Regenerist Whip can be picked up for just $35.99 from Chemist Warehouse or $34.30 from Woolworths.


martha


Instagram

Of course, any long-term fans will also know that one of her most recommended affordable beauty products is the Eco Tan Organic Face Tan Water, for $39.95 on Adore Beauty.

The gradual tanning toner adds a soft glow to your face and can even eliminate the need for foundation or BB cream in summer (if you’re a low-coverage kind of person).

Adding a hint of colour to your face, it’s perfect for those who fake tan their body and need a patch-free option for their face, or for those good people out there *actually* applying SPF properly and therefore boasting a ghost-like complexion.

While it’s close to $40, the product lasts a long time thanks to the strength of the formula. Using your fingers or a cotton pad, apply just a few drops evenly into your skin, allowing it to dry before adding a moisturiser on top for a flawless golden finish. 


eco tan face toner


Adore Beauty

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