Are you even living on the internet if you haven’t gone out and purchased a beauty product that went viral on Tiktok or Instagram? I’ve been guilty of this more times than I can count. I mean, can you blame me? Just take a look at those aesthetically pleasing videos. The way the product is unboxed, the way its texture is shown and when you finally see it in action–how could you not add it to your cart immediately?
There’s a long list of products that have seen skyrocketing sales all thanks to their virality on these apps. After all, if you show me how well a product works on camera, I’m buying it, stat! Not only have these products garnered views and likes in millions, but they’ve also been sold out as soon as they go viral. With the universe of beauty being as dynamic as it is, there seems to be a new product breaking the internet almost every week! However, there happen to be only a handful of products that have truly shaken us all up. Here they are —
Maybelline, Lash Sensational Sky High Mascara
When we saw that first video of this mascara in action, we just had to get it. This mascara by Maybelline is probably one of their best creations to date. If you’re looking for a dramatic lengthening effect along with wanting to ditch your falsies, this one is it! This mascara features a flex tower formula mascara brush along with an intense formulation infused with bamboo extract. Just a single coat of this mascara gives you lashes that you wouldn’t ever want to stop fluttering.
Anastasia Beverly Hills, Brow Freeze Styling Wax
Feathery and unkempt brows have been basking in the limelight since the beginning of this year. I’ve even used hair wax to try and give my brows a feathery makeover of sorts, but alas, it obviously didn’t work. This styling wax by Anastasia Beverly Hills went out of stock faster than I shut my laptop on a Friday evening! This product once applied, freezes your brows in place. That’s why the name. Its formulation is clear so it doesn’t leave any kind of residue once applied and truly lasts all day long. PS: I survived a 2-hour workout without my brows budging.
E.l.f Cosmetics, Poreless Putty Primer
If you happen to be someone who uses makeup every day, this primer could be the secret to making it last longer. Created to fill in your pores and offer a smoother base to your foundation, the poreless putty primer works miraculously to do just that. Make this your BFF if you deal with oily skin as I do! Not only does it have a velvety texture to it but it also gives your skin the exact same velvety texture. My liquid foundations blend like a dream when they’re layered on top of this primer.
Glow Recipe, Watermelon Glow Niacinamide Dew Drops
Adding another viral product to the list, this one by Glow Recipe has even Alia Bhatt hooked on to it. This bestseller contains that one ingredient that can possibly be the answer to most of your skincare woes—niacinamide! This one has a gel-like consistency, is easily absorbed post-application and imparts a glow like no other. When there comes along a beauty product that’s a multitasker, there’s no doubt that it’s going to be practically flying off the shelves. These drops by Glow Recipe even double up as a primer if you love becoming a dewy dumpling on most days.
L’Oréal Paris, Infallible Powder Foundation
Yep, after countless scrolls on Instagram watching this foundation in action, there was no way I was passing up a chance to check out a powder foundation that actually works. Much to my surprise, unlike most powder foundations that barely offer any coverage, this one is full coverage and doesn’t appear the least bit cakey. There’s no need to blend it or even dab it in, it slides on your skin as smooth as butter! I’m one step closer to making a permanent switch from liquid foundation to powder foundation with this one.
Too Faced, Lip Injection Maximum Lip Plumper
Think, an instant lip filler but minus the needles and the moolah! Add a little gloss into the mix, and just like every other beauty freak on the Internet, I’m sold. This past year has seen a massive rise in the popularity of lip glosses and plumpers because who doesn’t want juicy lips in a jiffy? This plumper from Too Faced gives you a slight tingle on the lips when applied but results in a fuller pout within seconds. So, if you’re looking for a quick fix before your lip liners and lipsticks, close your eyes and get this one!