Tarte, Drunk Elephant, Rare Beauty

Robert Hundley
TikTok star Alix Earle's beauty favorites.

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The people of TikTok have spoken: 22-year-old University of Miami senior Alix Earle is the clock app’s new “it girl.” With more than 4.3 million followers and counting, Alix has earned her status as one of the app’s most popular creators.

Apart from her relatable and funny personality, she’s known for her chatty “GRWM” (get ready with me) videos that show her applying makeup. Ahead, we’ve gathered a list of the makeup guru’s beauty favorites that we’re certain will sell out soon, if they haven’t al.

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1. This rich moisturizer from Charlotte Tilbury

Prime and hydrate your face for makeup with the Charlotte Tilbury Magic Cream Face Moisturizer.

In one of her “GRWM (get ready with me) NYC Day” videos, Alix reveals that she likes prepping her face ahead of makeup with the Charlotte Tilbury Magic Cream Face Moisturizer. The cream-based moisturizer claims “to plump the look of skin and diminish the look of wrinkles.” In turn, your complexion should be left with a luminous glow. Hyaluronic acid and vitamins C and E come together to hydrate and brighten. This pricy moisturizer is available in multiple sizes, ranging from a 0.5-ounce to a 5-ounce jar. 

Starting at $29 at Sephora

2. These bronzing drops from Drunk Elephant

Create the illusion that your face has been kissed by the sun with the Drunk Elephant D-Bronzi Anti-Pollution Sunshine Drops.

It’s safe to say that Alix was behind the recent TikTok craze for the Drunk Elephant D-Bronzi Anti-Pollution Sunshine Drops—after all, she’s always mixing the tanning drops in her moisturizer, like in the previously mentioned “GRWM NYC Day” video. The bronzing drops promise to give the skin “a bronzy glow that flatters every complexion.” The formula contains “platinum peptides” to minimize the look of fine lines and wrinkles while improving skin’s elasticity. As Alix demonstrates, it’s best to mix one drop of the bronzer or more into your choice of moisturizer, serum or oil. 

$36 at Ulta

3. This cream bronzer from Chanel

Warm up your face with the Chanel Les Beiges Bronzing Cream.

Every once in a while, Alix likes to experiment with new beauty products, and on a trip to Sephora, the TikTok star picked up the Chanel Les Beiges Bronzing Cream. When giving it a whirl for the first time with a dense makeup brush, she took note of how “super, super light it is,” referring to its creamy texture.

The brand affirms that the bronzer possesses “a cream-gel” texture that produces “a delicate velvet-matte finish that gives skin a sun-kissed glow.” You can pick it up in three shades: “Soleil Tan Bronze,” “Soleil Medium Bronze” and “Soleil Tan Deep Bronze.” According to the brand, it’s best to apply the product on the areas of the face that receive the most sun exposure—i.e., the nose, forehead and chin. 

$50 at Ulta

4. This mauve-colored lip liner from Tarte

Define your lips with the Tarte Maracuja Juicy Lip Liner in “Dusty Rose.”

For a “GRWM” ahead of a hockey game, Alix settles on a subtle, rosy lip liner: the Tarte Maracuja Juicy Lip Liner in the shade “Dusty Rose.” “I’m loving it,” she says as she’s lining the perimeter of her lips with the mauve-pink color. The lip liner claims to have a creamy texture that’s supposed to glide onto lips with ease for all your lip outlining and filling needs. Hyaluronic acid is responsible for keeping lips hydrated. “Dusty Rose” is joined by five other shades. 

$20 at Ulta

5. This pink liquid blush from Rare Beauty

Fake a flushed face with the Rare Beauty Soft Pinch Liquid Dewy Blush in “Happy.”

As part of her “GRWM PJ Party” beauty routine, Alix gave her cheeks a touch of color with the Rare Beauty Soft Pinch Liquid Dewy Blush in the shade “Happy,” a “cool-pink” with a dewy finish. “One dot for my whole entire face,” she says as she realizes two medium-sized dots (one for each cheek) deposited too much formula. 

After buffing the blush out with a dense, fluffy blush, she confirms she’s satisfied with the flush it gives. “It’s so pretty,” she exclaims. The beloved blush—also a viral TikTok favorite—is joined by 10 other shades, six of which come in a “radiant” finish while the other four are available in a “matte” finish. 

$23 at Sephora

6. This powder highlighter from Benefit Cosmetics

Accentuate your cheekbones and the inner corners of your eyes with the Tickle Pink Golden Highlighter from Benefit Cosmetics.

Alix may also be responsible for TikTokers’ obsession with the Benefit Cosmetics Tickle Pink Golden Highlighter, a pink-hued powdered highlighter that avows to give the face a “luminous and tickled pink” glow.

In her “GRWM Getting Lips Done” video, Alix shows how she gives her skin that touch light pink. Using a brush, she swirls the highlighter onto the tip of her nose, then continues up the bridge of her nose. Alix also likes adding a dot of the highlighter on the inner corner of her eyes, which she demonstrated in a “GRWM Wedding” video. 

$35 at Ulta

7. This waterproof mascara from Too Faced 

Give your lashes a curl and some volume with the Too Faced Better Than Sex Waterproof Mascara.

Alix’s eyelash routine was sure heard around the world—OK, maybe not by the whole world, but you get the point. She says she leans on two mascaras to get them looking long and voluminous, the first one being the Too Faced Better Than Sex Waterproof Mascara

While coating her lashes in a video, Alix explains: “I find that waterproof is the only thing that works holding for a curl for me because I have super straight lashes naturally. I like that [the formula is] thick because I feel like that it makes your eyelashes look a lot fuller than the ones that are thin and spread apart your lashes.” The mascara claims to not only make each lash appear thicker but also longer and curled. It comes in both a mini and full-size tube. 

Starting at $16 at Sephora

8. This eyelash curler from Tweezerman

Treat your lashes to a curl with the Tweezerman Classic Eyelash Curler.

Before applying mascara, Alix curls her lashes with the Tweezerman Classic Eyelash Curler. She advises wiggling the curler down to the very base of her lashes and clamping the tool shut. “Pinch it like it actually hurts,” she says. “Press [the eyelashes] for a few times…like 30 seconds.” Follow up with your Too Faced mascara, of course.

$12 at Amazon

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Prices were accurate at the time this article was published but may change over time.

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