Black entrepreneurs launching and growing beauty product brands and businesses in Atlanta

Robert Hundley

“It’s effortless to get inspired here. Persons are not fearful to freely categorical on their own in Atlanta, whether or not it’s by their hairstyle or their gown model,” said Janell Stephens, founder of beauty brand name Camille Rose, who has been at the forefront of the multicultural attractiveness market considering that the company’s inception in 2011.

Camille Rose commenced merely as an try to create solutions to heal the eczema of Stephens’ 5 younger little ones. Nonetheless, in a make any difference of a few limited yrs, it morphed into a multimillion-dollar company to fulfill the need of a rising buyer foundation. Currently, it is in extra than 300,000 outlets and one of the leading-promoting haircare makes in retail giants this kind of as Goal, Walmart, Ulta and Sally Elegance.

Stephens has not long ago expanded her brand internationally, and is now planning a tour to teach overseas buyers about Camille Rose.

“It need to be everyone’s mission to encourage the uninspired to see the legitimate value of who they are and what they can execute. Our presents go over and above what we see straight away prior to us and encompass the limitless options that we are presented every working day to be fantastic,” she said.

The entrepreneur is also the pioneer of an once-a-year Juneteenth celebration, the Beauté Noir Competition, a celebration of Black natural beauty, tradition and changemakers.


Harold Stewart is no stranger to brilliant magnificence strategies, and credits the Atlanta area’s welcoming ecosystem for launching them locally.

“While Black entrepreneurs are vastly less than-represented nationwide, Atlanta is capable to differentiate by itself by developing a pretty restricted-knit neighborhood of founders in the splendor and related industries by producing businesses, incubators and accelerators targeted principally on aiding Black business owners,” claimed Stewart.

In 2018, Stewart introduced multimillion-greenback haircare manufacturer Dollar Curl Club. This thirty day period, combining his expertise of attractiveness and tech (he was an electronics engineer for the U.S. Office of Defense early in his vocation), Stewart offers Jiiv (pronounced jive) and its skincare device, Neo, which at the same time integrates the systems of radio-frequency, purple light-weight treatment, electrical muscle stimulation (EMS), therapeutic massage therapy and heat remedy into an at-dwelling facial. The model is also debuting Supergel Activating Serum, a vegan pores and skin serum.

“Through this development, our clients can now personal the same splendor-tech therapies used in celebrity spas. This would normally value thousands of pounds for every yr, but at just $199 [for Neo], we’re revolutionizing the market,” stated Stewart.


By day, Kiana Baldon serves in the Air Pressure and, in her no cost time, she is CEO of ‘Jentl, a vegan, organic, cruelty-absolutely free system-care brand name that provides hand-whipped body butters.

Baldon started building the abundant moisturizers as a tool in her every day lifestyle that reminded her to breathe, gradual down and care for her interactions with herself and many others. But when her good friends and household raved about them, she set them on the sector exactly where they have obtained a cult pursuing including detect by Kourtney Kardashian and her wellness brand name Poosh, which now sells the goods.

From the grade-A, natural and organic substances made use of in each and every batch to the sustainable packaging, a great deal of time and treatment are put into every jar. Because the whipped butters are so fragile, they can be altered all through transit in hotter months, ‘Jentl will before long be launching a new solution that will be accessible yr-round, shifting the brand’s creation strategy from hand-whipped and little batches to created.

“We’re really energized to offer you much more top quality items and enthusiast favorites all year,” reported Baldon.

Luminous Pores and skin Atlanta

“Atlanta is a fantastic location for natural beauty small business entrepreneurs of colour,” explained Morgan Rackley, certified esthetician, accredited laser practitioner and operator of med spa Luminous Pores and skin Atlanta for 11 many years.

“We have a substantial demographic of consumers right here that are genuinely intrigued in sustaining their look and they recognize how that correlates with their total wellness,” claimed Rackley, who specializes in acne breakouts and pigmentation and how individuals skin troubles are connected to intestine wellness and nourishment.

Rackley was motivated to open up Luminous Skin Atlanta to help clientele transform their lives for the superior by assisting them handle pores and skin worries with a compassionate, complete-entire body solution. She built a name for herself through the outcomes of her Acne Boot Camp, which she said proceeds to mature weekly and touts a 90% success level of clearing acne. In it, clients obtain a custom-made skincare routine incorporating pharmaceutical-quality Face Truth items and experienced treatment method prepare.

“Being that we treat mostly skin of coloration, shoppers know they will get a great and safe and sound skincare experience,” claimed Rackley.

The Black Hair Experience

It was a no-brainer for good friends Alisha Brooks and Elizabeth Austin-Davis to open the first area of The Black Hair Knowledge, a selfie museum celebrating Black society and splendor in Atlanta in late 2020.

“Atlanta is the mecca for all this Black hair, Black elegance, Black songs and Black culture. Many of our histories are rooted below, so we understood we had to be a component of that for generations to arrive,” said Brooks, CEO and operator of The Black Hair Encounter.

Credit history: Elizabeth Austin Images

Credit: Elizabeth Austin Images

The social-media-worthy museum strategy turns nostalgic natural beauty times into a fun, interactive encounter. Exhibits attribute walls coated in natural beauty journals with Black products, a swing hung by hair braids, a beauty shop environment and an business office with a indicator guiding the desk indicating “my hair is not unprofessional.”

“We just want Black females to truly feel noticed, celebrated and, most importantly, to have pleasure just after they depart the encounter,” explained Brooks.

Considering the fact that launching in Atlanta, The Black Hair Working experience has expanded locations to Brooklyn and at Countrywide Harbor in Maryland. In 2023, Brooks is looking to open up shop in Houston, Chicago, New Orleans, Detroit and Miami, as nicely as generate extra electronic material that proceeds to amplify Black voices and activities.

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