SALLY BEAUTY EXPANDS THE BONDBAR HAIR CARE LINE FOLLOWING EARLY SUCCESS AND RAVE CONSUMER REVIEWS

Robert Hundley

The expanded lineup answers the consumers’ need for deeper customization across a broader variety of hair worries

DENTON, Texas, Feb. 1, 2023 /PRNewswire/ –Following Sally Beauty’s prosperous first start of bondbar, a professional-top quality line of hair care bonding options, the enterprise is including even more depth and breadth with the launch of an expanded lineup of merchandise.

Bondbar’s original launch exceeded consumer expectations with the main four solutions (Bonding Pre-Shampoo, Bonding Shampoo, Bonding Conditioner, and Bonding Styling Product) garnering hundreds of rave evaluations within just the initial three months. The brand’s available price tag and top quality high quality are undeniably resonating.

Buyers are also gravitating to the brand’s clinically demonstrated results. When the Bonding Pre-Shampoo, Bonding Shampoo, Bonding Conditioner, and Bonding Styling Cream are used as a hair maintenance program, bondbar decreases breakage in the course of combing by 70{5c5ba01e4f28b4dd64874166358f62106ea5bcda869a94e59d702fa1c9707720}, improves soaked detangling by 90{5c5ba01e4f28b4dd64874166358f62106ea5bcda869a94e59d702fa1c9707720}, and strengthens and repairs very weakened hair immediately after the pretty 1st use. “Bondbar was designed with proprietary formulas that penetrate deep into the hair cortex to enhance energy and manageability and fix damage swiftly. People are observing and loving the results, and we’re psyched to keep on building on these original final results,” stated Steve Chattin, Sally Beauty’s Vice President of Global Solution Enhancement. 

Bondbar’s mission is to make high quality hair fix technological innovation obtainable to absolutely everyone. Maryann Herskowitz, Team Vice President of Sally Beauty Merchandising, stated, “Bonding technological know-how is booming, but the class tends to be at a better rate position. As an industry chief, Sally Attractiveness understands this room and developed the bondbar line with prestige technologies beginning at $9.99. This intentional shift was created to address just about every hair-acutely aware shopper searching for pro-top quality products for considerably less.”

To continue on its dedication to giving pro-good quality hair repair answers, bondbar is introducing six new products to its initial main 4. Bondbar’s new lineup features: 

  • Bonding Primer: The ultimate fix remedy that smooths hair and aids reduce breakage just after just one use when made use of in a method with bondbar’s Bonding Pre-Shampoo.
  • Bonding Booster: Increase this cure into hair colour or a bleach components to support reduce destruction for the duration of the at-property hair colour process.
  • Bonding Restoration: A put up-chemical treatment reviver that keeps problems at bay through the coloring, lightening, and relaxing system even though improving wet detangling by up to 90{5c5ba01e4f28b4dd64874166358f62106ea5bcda869a94e59d702fa1c9707720} soon after just one use.
  • Bonding Purple Shampoo: A firming shampoo that neutralizes brassiness immediately after a single use and drastically brightens all blonde, lightened, and gray hair when hydrating roots to ends.
  • Bonding Focus: An oil styler that increases glow and minimizes flyaways when shielding hair from warmth damage up to 450ºF.
  • Bonding Hydration Mask: A extreme humidity cure that provides quantity, smooths hair, and improves soaked detangling by up to 90{5c5ba01e4f28b4dd64874166358f62106ea5bcda869a94e59d702fa1c9707720} just after one particular use.

Solutions inside of bondbar’s expansive new selection can be mixed into nine specific techniques for a extra customized practical experience. Each individual program was produced to aid mend hair dependent on the type, texture, and popular issues this kind of as oily, dry, thick, fantastic, gray, color handled hair, and additional. “Individuals now have entry to a deeper degree of customization backed by bondbar’s clinical effects and affordable rate,” additional Herskowitz. 

The entire bondbar assortment is obtainable at Sally Natural beauty vendors, sallybeauty.com/bondbar, and Amazon.

About Sally Attractiveness Holdings

Sally Attractiveness Holdings, Inc. (NYSE: SBH), as the leader in expert hair colour, sells and distributes experienced beauty supplies globally by its Sally Beauty Source and Attractiveness Units Group businesses. Sally Natural beauty Supply merchants offer up to 7,000 products and solutions for hair shade, hair care, nails, and pores and skin treatment as a result of proprietary manufacturers these types of as Ion®, Strawberry Leopard®, Generic Worth Products®, Over and above the Zone® and Silk Elements® as properly as qualified lines these kinds of as Wella®, Clairol®, OPI®, Conair® and L’Oreal®. Beauty Methods Team suppliers, branded as CosmoProf® or Armstrong McCall® merchants, together with its outside revenue consultants, offer up to 8,000 professionally branded solutions which include Paul Mitchell®, Wella®, Matrix®, Schwarzkopf®, Kenra®, Goldwell®, Joico® and Olaplex®, supposed for use in salons and for resale by salons to retail individuals. For more facts about Sally Attractiveness Holdings, Inc., remember to stop by https://www.sallybeautyholdings.com/.

Source Sally Splendor Holdings, Inc.

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