Purchasers Drug Mart announces a more substantial, bolder assortment of constrained-version make-up and accessories with the new Quo Beauty™ Pride Selection, donating a part of proceeds to aid Pflag Canada
BRAMPTON, ON, Could 30, 2022 /CNW/ – Consumers Drug Mart Inc. (“Consumers Drug Mart”) these days introduced the return of its Quo Splendor Delight Assortment, with a lot more than 60 new, limited-version elegance solutions and equipment, encouraging Canadians to celebrate Delight Month with colour and self confidence.
“Staying inclusive and celebrating all kinds of adore is at the core of Quo Beauty,” claims Kelly Jessop, Vice President, Classification Administration, Buyers Drug Mart. “This yr we required to celebrate Pride Month with a selection that is more substantial, louder and a lot more vibrant, influenced by our shoppers and their creativeness.”
Quo Attractiveness has partnered with common drag performer and Canadian Television set star Icesis to carry the selection to existence.
“Pleasure can be a time to be creative and imagine outdoors the make-up bag,” suggests Icesis. “It is a time to experiment with graphic seems working with liquid liners, get bolder with a lip colour and be extraordinary with lashes. It’s a time for self-enjoy and self-expression, and to experience supported when you edge your self out of your comfort and ease zone.”
This 12 months, Shoppers Drug Mart will continue on the commitment it began in 2021, supporting the 2SLGBTQIA+ community by contributing *10 for every cent of product sales of the Quo Attractiveness Satisfaction Assortment up to $20,000 to Pflag Canada. Through an additional company donation of $20,000, the retailer will also be supporting Pflag Canada, Toronto Pflag and The 519, corporations that dedicate sources and companies to the local community by way of outreach plans, instruction and advocacy.
“We are happy to keep on our contribution toward a artistic system that permits Canadians to rejoice inclusivity, acceptance and self like,” proceeds Jessop. “Our most up-to-date assortment is out there in shops and on-line, creating it simple for our prospects to create their possess exceptional Satisfaction seems this calendar year.”
The brand’s lineup consists of enjoyment, playful product or service names this kind of as Love is Appreciate and Can not Disguise my Pleasure along with shade names like Daring, Loud, Very pleased, Fab and Fearless. The collection features brightly colored water-proof eyeliners, eyeshadows, eyelashes, brow stickers, nail polish and extras such as a rainbow brush established, bucket hat, headbands, sun shades and a lot more.
The Quo Splendor Satisfaction Assortment is out there in outlets and online starting now, while supplies previous. The color cosmetics lineup is vegan, cruelty-absolutely free, and PETA-licensed, with a focus on minimal packaging. All make-up brushes are cruelty-no cost and manufactured with 100 per cent synthetic fibres, presenting high-functionality application that leverages the most up-to-date advances in know-how and structure.
About Purchasers Drug Mart:
Consumers Drug Mart Inc. is 1 of the most acknowledged and trusted names in Canadian retailing. The company is the licensor of comprehensive-company retail drug retailers working under the title Shoppers Drug Mart® (Pharmaprix® in Québec). With extra than 1,300 Buyers Drug Mart® and Pharmaprix® outlets functioning in primary locations in every single province and two territories, the organization is a person of the most easy suppliers in Canada. The organization also licenses or owns 47 healthcare clinic pharmacies operating beneath the name Customers Just Pharmacy® (Pharmaprix Simplement Santé® in Québec). As nicely, the firm owns and operates 43 corporate Wellwise by Customers Drug Mart™ retailers and an ecommerce web page Wellwise.ca, making it the major Canadian retailer of dwelling wellness treatment merchandise and companies. In addition to its retail shop network, the enterprise owns the Healthcare Hashish by Shoppers™ online system for the sale of medical cannabis, Shoppers Drug Mart Specialty Health Network Inc., a company of specialty drug distribution, pharmacy and detailed individual assistance expert services, and MediSystem Inc., a supplier of pharmaceutical merchandise and solutions to lengthy-expression treatment facilities. Buyers Drug Mart is an unbiased functioning division of Loblaw Providers Restricted.
For additional information and facts, pay a visit to: https://shop.shoppersdrugmart.ca/Store/brand name/quo-splendor
* Customers Drug Mart will lead 10 for every cent of all product sales of the Quo Beauty™ Pride Collection to a optimum contribution of $20,000.
Resource Purchasers Drug Mart
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