Kim Kardashian ditched her make-up and revealed her true complexion in a new video for her 318 million Instagram followers on Tuesday.
Before receiving a facial from her go-to esthetician Joanna Czech, the 42-year-old reality star could be seen scrubbing off her lipstick, foundation and eyeliner as she tested products for her new skincare company SKKN.
‘Okay, so I’m going to wash my face. I have so much makeup on. This is like a typical work day, with this much makeup,’ she began in the recording.
Unmasked: Kim Kardashian went make-up free in a video she shared with her 318 million Instagram followers on Tuesday
Fresh faced: The reality star’s real complexion was revealed in the clip promoting her new skincare company SKKN
Before: Kim started the video with a face full of heavy make up after a day filming
The mother-of-four proceeded to pull her glamorous curls up in a sleek bun as she demonstrated how to use a facial cleansing wipe.
Once she removed all her cosmetics and and was ‘makeup-free,’ Kardashian dampened her skin and began to use a scrub.
This is when Czech stepped in to apply a toner and a hyaluronic acid serum to the SKIMS founder’s face as she sat back in a grey chair rocking a light grey sports bra and skintight leggings.
Beauty mogul: The mother-of-four proceeded to pulled her glamorous curls up in a bun as she demonstrated how to use a facial cleansing wipe
Glowing complexion: Once she removed all her cosmetics and and was ‘makeup-free,’ Kardashian dampened her skin and began to use a scrub
This is when Czech stepped in to apply a toner and a hyaluronic acid serum to the SKIMS founder’s face as she sat back in a grey chair rocking a light grey sports bra and skintight leggings
The older sister of Kylie Jenner appeared relaxed as she had a ‘thin’ eye cream put on her, which Czech urged others to apply with their index fingers.
Next, the facialist spread moisturizer around her face, neck and décolletage.
Earlier this month, Kardashian shared a video of herself talking about her new skincare business.
Facial time: This is when Czech stepped in to apply a toner and a hyaluronic acid serum to the SKIMS founder’s face as she sat back in a grey chair rocking a light grey sports bra
Relaxing: Next, the facialist spread moisturizer around her face, neck and décolletage
‘I’m excited to finally introduce to you SKKN BY KIM, a rejuvenating nine-product skincare ritual that I have developed from start to finish,’ began the daughter of Kris Jenner in a recent Instagram post.
‘I’ve been so privileged to learn about skin and skin care over the years from the world’s top dermatologists and estheticians, and every bottle from my new line is filled with the knowledge I’ve accumulated along the way,’ added the Selfish author.
‘You will experience refillable packaging, and clean, science-backed ingredients designed to nourish all skin types, tones, and textures at all stages of maturity.’
On her own: It is her first new business since she divorced rapper Kanye West and does not include his last name which her past brands, KKW Beauty and KKW Fragrance, did
In her caption the beauty said she was ‘excited’ to introduce the line which uses ‘science-backed ingredients’
‘I’m excited to finally introduce to you SKKN BY KIM, a rejuvenating nine-product skincare ritual that I have developed from start to finish,’ began the daughter of Kris Jenner in a recent Instagram post
‘You will experience refillable packaging, and clean, science-backed ingredients designed to nourish all skin types, tones, and textures at all stages of maturity.’
And she wants her fans to feel good about her product: ‘I created this line so that everyone can feel confident in their skin, and I can’t wait to finally be able to share it with you!’
SKKN BY KIM is launching on June 21 at 9a PT / 12p ET exclusively on SKKNBYKIM.COM.
‘In the meantime, be sure to follow @SKKN,’ Kim added.
The nine products are Cleanser: $43; $37 refill, Toner: $45;$38 refill, Exfoliator: $55; $47 refill, Hyaluronic Acid Serum: $90; $77 refill, Vitamin C8 Serum: $90; $77 refill, Face Cream: $85;$72 refill, Eye Cream: $75; $64 refill, Oil Drops: $95; $81 refill and Night Oil: $95; $81 refill.
Kim told Allure, ‘I didn’t want to launch with three or four products like it was recommended [to me] at the beginning because that’s not my skin-care routine,’ she said.
‘That’s not realistic for me.’
And she tested on Kris’ mom MJ.
‘I gave my grandma all the samples, I gave a focus group of people that were my friends that are my age to my cousin who’s my mom’s age, to see how everyone felt about the line,’ she stated.
‘It’s important to not have an age cap on it. It could be up to a really mature skin.’
In the spring of 2021 the TV star filed trademark documents in order to secure the rights to the skincare line.
But SKKN is not just for skincare.
The documents suggested that Kim will attach the brand name to a wide range of products, including fragrances and cosmetics, as well as products for skin, hair and nails.
Kim previously admitted that she approached Keeping Up With the Kardashians as a business opportunity and a chance to increase her profile.
She explained: ‘When the opportunity for our TV show came about, I wanted to do it to bring attention to our stores [which she’d opened with her sisters]. I was thinking this might not last very long, but we’ll grow a great business and expand online.
NINE pieces: She has been ambitious to present nine different products
Try it: SKKN BY KIM is launching on June 21 at 9a PT / 12p ET exclusively on SKKNBYKIM.COM.
To get off dead skin: She shared a close up photo of the exfoliator
So fancy! Kim also has a Vitamin C8 serum which she claims helps boost collagen
Using the big words on this one: And this is the hyaluronic acid serum
A little oil at night never hurt anyone: Kardashian also sells a ‘night oil’
More oil than one can hope for: And she has oil drops that have a Vita-C glow, she shared
Now this is something even girl needs: This ball contains peptide eye cream
Just soap, kind of: And there is a foaming cleanser too to wash off all that makeup
‘I thought it would be great press. I didn’t think it would turn into what it turned into.’
The brunette bombshell – who debuted KUWTK in 2007 and is now on Hulu’s The Kardashians – said: ‘I definitely look at myself that way. I think that there’s the Kim Kardashian brand and the Kardashian brand.
‘I think they blend together, but I have different qualities or interests that my sisters might not be so into. But no matter what, we’re family and super close. I think the brand will always represent family.’