Ulta’s Gorgeous Hair Event Is Live Now Through October 23

Robert Hundley

Thanks to Ulta’s Gorgeous Hair Event, you’re about to have a lot more good hair days. Now through Saturday, October 23, the beauty behemoth is offering 50% off haircare essentials from brands like Drybar, Living Proof and Pattern, with new 24-hour deals dropping every day. Diamond and Platinum rewards members also automatically get free shipping when they spend $10 or more at the Ulta sale.

If you’re unfamiliar with Ulta’s Gorgeous Hair Event, it’s similar to the retailer’s popular 21 Days of Beauty sale. Each day of the promotion, Ulta offers a handful of top haircare products like hot tools, dry shampoos, dyes, conditioning treatments and more at half off their original price. But the deals are only good 24 hours, so you have to act fast. Here, find 10 of the best current and upcoming deals from the Ulta sale so you can mark your calendar and fill your cart accordingly.

forbes.comUlta Coupons | 50% Off In October 2021 | Forbes

Our Picks From Ulta’s Gorgeous Hair Event

A Pillowcase That Smooths Your Hair While You Sleep

It may come as a surprise, but a big part of extending the life of your sleek blowout depends on having the right pillowcase. Not only are Kitsch’s satin pillowcases chic, but their material also minimizes the friction that creates frizz and causes breakage. In other words, you’ll wake up with smoother, shinier hair and less tangles.


This Salon-Quality Gloss Treatment

dpHUE Color Boosting Gloss + Deep Conditioning Treatment


This Beauty Steal will be live on October 5

Whether you see your colorist every four weeks, or you like to go as long as you possibly can between appointments, a gloss can improve the appearance and health of your hair. This dpHUE formula is a customer favorite because it both moisturizes your locks and deposits a light semi-permanent tint to keep your color looking vibrant.


A Damage-Repairing Conditioner

Pureology Strength Cure Conditioner


This Beauty Steal will be live on October 8

Reduce years of damage with this sulfate-, paraben-, phalate- and formaldehyde-free salon-favorite conditioner. Suited for color-treated hair in need of a little TLC, this Pureology product contains keravis, a strengthening protein, and the powerful antioxidant astaxanthin to repair damaged strands and prevent future breakage.


A Detangling Brush That Doesn’t Tug

Olivia Garden Aurora Detangler Brush – Fine-Medium Hair


This Beauty Steal will be live on October 8

Knots are the worst, right? Well this Olivia Garden Aurora Detangler Brush was specifically designed to gently remove knots and tangles from wet hair without causing damage. It’s also easy to clean—simply remove the cushion to clear out any hair that’s gotten tangled around the bristles over time.


This At-Home Blowout Hero

Revlon One-Step Hair Dryer & Volumizer Hot Air Brush


This Beauty Steal will be live on October 9

If you’ve been trying (and failing) to recreate a salon blowout at home, this Revlon One-Step Hair Dryer will make all the difference. The rounded design dries and smoothes the hair while creating impressive volume and body. No wonder it’s earned over 3,000 five-star reviews on Ulta’s site. Just be sure to use it when your hair is already 80 to 90% dry to avoid excessive heat damage.


A Super Fast Ionic Hair Dryer

InStyler TURBO MAX Ionic Dryer with Customizable Settings


This Beauty Steal will be live on October 10

You might think all hair dryers are created relatively equal. But what sets the InStyler Turbo Max Ionic Dryer apart is the fact that you can actually customize its heat and airflow settings depending on your hair type and what style you’re going for. This model also dries 35% faster than similar dryers and improves shine due to its ceramic grill. It also gets bonus points for being lightweight.


This Smoothing Straightening Brush

Drybar The Brush Crush Heated Straightening Brush


This Beauty Steal will be live on October 17

Ditch your flat iron in favor of Drybar’s Brush Crush, which combines the smoothing effect of a traditional straightener with the volumizing and frizz-free quality of a paddle brush all in one. If straight, sleek locks are part of your go-to look then this brush is for you. Plus, it works on all hair types.


A Conditioner Made Specifically For Tight Textures

Pattern Intensive Conditioner For Tight Textures


This Beauty Steal will be live on October 21

Pattern created this conditioner with tight textures in mind. It was formulated for low porosity hair and contains ingredients like avocado oil, shea butter, safflower oil and acacia decurrens flower that protect against breakage and dryness without weighing down your curls.


A Cryofacial For Your Hair

BaBylissPRO CryoCare The ColdBrush


This Beauty Steal will be live on October 22

File this under things you never knew you needed. The BaBylissPRO CryoCare ColdBrush uses special Nano Titanium technology to cool your strands to zero degrees Celsius to add moisture to the hair. Suitable for use on wet or dry hair, this unique tool improves the overall look and feel of hair in seconds flat. “It makes my hair very silky and reduces frizz,” confirms one reviewer.


This Scalp Treatment That Prevents Hair Loss

Nioxin Night Density Rescue Treatment To Promote Hair Thickness


This Beauty Steal will be live on October 23

Reviewers say if you’re struggling with thin hair, shedding or damaged strands, this scalp treatment is a must. It contains a blend of antioxidants to promote hair density and reduce hair loss. According to the brand, you should notice a difference after about two months of regular use.

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