TikTok’s influence dominates Google’s top trending beauty searches for 2022

Robert Hundley

When it arrives to attractiveness types on Google’s Yr in Research listing unveiled right now, the impact of TikTok is plain.

From make-up to nails to “aesthetics,” TikTok was a significant driver of U.S. Google lookup traits throughout groups. The data was compiled based mostly on queries that experienced a high spike in site visitors in excess of the system of 2022 when compared to 2021, this means the list is about advancement fairly than general research quantity. 

In the makeup category, the leading trending lookup conditions read like a laundry checklist of viral TikTok tendencies started out by many influencers. A person of the types, ”Douyin blush,” even references the Chinese version of TikTok in the identify, demonstrating in which the trend began. 

Makeup Trends

  • Passport make-up craze
  • Addison Rae lip gloss pattern
  • White dot craze
  • Invisible eyeliner craze
  • Douyin blush craze
  • Doe eyes craze
  • Exhausted eyes pattern
  • Crying make-up trend
  • Underneath eyeshadow pattern
  • Dark lip liner pattern

Viral make-up traits have been regarded to be a significant break for influencers’ occupations. The “passport makeup trend” commenced with a make-up tutorial created by TikTok influencer Ga Barrett to enhance make-up for a flattering passport photograph. It turned so viral that she now has “Passport girl I guess” as her TikTok bio.

The developments specifically benefited influencers who have their have natural beauty brand name. Addison Rae’s Item Natural beauty received a improve from the “Addison Rae lip gloss pattern,” in which the influencer shown her approach of applying lip gloss with 1 hand though holding her cellular phone. 

Stars were being also big drivers of elegance tendencies this yr. In the “celebrity hair” class, prime queries ranged from TikToker Dixie D’Amelio to Jada Pinkett Smith next the Will Smith Oscars slap incident immediately after Chris Rock designed a joke at her price more than her alopecia. 

Movie star hair tendencies

  • Jada Pinkett Smith
  • Dixie D’Amelio
  • Brandon Marsh
  • Jason Momoa
  • Jimmy Butler
  • Summer Walker
  • Brooks Koepka
  • Crystal Gayle
  • Karol G
  • Teresa Giudice wedding

Hailey Bieber, in the meantime, was a huge influence when it arrived to nails adhering to her “glazed donut” nail craze, which sparked lookups for her favorite nails as perfectly as variations these kinds of as “chocolate glazed donut.” 


  • Hailey Bieber nails
  • Purple nail theory
  • Milky nails
  • 50 percent moon nails
  • Chrome nails
  • Pink coffin nails
  • Euphoria nails 
  • Chocolate glazed donut nails 
  • Mardi gras nails
  • Pink french idea nails 

TikTok was a important element in nail Google queries: The “red nail theory” pattern, for illustration, was started out in a online video by influencer @GirlBossTown. In it, she claimed that wearing purple nail polish functions as a “magnet” for guys due to the fact it “reminds them of their mom.” The hashtag garnered 113.9 million sights on TikTok as much more people shared their ideas. 

TikTok “aesthetics” had been also a main research category this yr. Whilst conditions like “preppy” or “goth” have unquestionably been around for 50 percent a century, the power of the TikTok hashtag has meant the proliferation of designs and seems that could capture on as developments in both of those attractiveness and style. 


  • Preppy aesthetic
  • Clean up woman aesthetic
  • Coquette aesthetic
  • Summer season aesthetic
  • Downtown girl aesthetic
  • Spring aesthetic
  • Darkish brown aesthetic
  • Previous money aesthetic
  • Hazel aesthetic
  • Stranger Issues aesthetic

TikTok also factored into “skintellectual” skin-treatment queries this 12 months. The development of “slugging,” which had TikTok influencers slathering petroleum across their faces for the night time, was one particular of the shown lookup topics. Ingredient investigate was also prevalent, as end users searched for niacinamide, hyaluronic acid and retinol. 

Pores and skin-care questions 

  • What skincare items should really not be refrigerated?
  • How to include niacinamide to skincare routine?
  • What is BHT in skincare?
  • What is niacinamide in skincare?
  • How very long does skincare final?
  • What is slugging?
  • What is niacinamide superior for?
  • What is BHA?
  • What does retinol do for your pores and skin?
  • Is hyaluronic acid safe and sound for being pregnant?

Though makes jumped on the bulk of these splendor tendencies with their written content on TikTok and Instagram, some have managed to break by on Google to land on the initially website page of lookup conditions organically. When it arrives to “pink coffin nails,” Kloss Attractiveness and Clutch Nails land on the first website page of look for success, whilst Ipsy realized one particular of the top rated natural research success for “clean female aesthetic tutorial” on Google with its blog write-up on the subject.  

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