The 7 Best Skincare Trends of 2023

Robert Hundley

A BAZAAR beauty editors’ skincare routine is constantly evolving thanks to updated research and frequent product testing. I, for one, have probably discovered a new favorite serum about 357 different times since starting on the team. Like our every day beauty regimens, the best skincare trends are rapidly growing and changing, but a few from 2022 stand in our minds, and have only continued picking up steam.

While we might try to stay “unplugged” as often as possible, advances in at-home beauty tech give us a reason to stay in touch more than ever. Plus, if they haven’t already, you can almost bet that your favorite celebrity is going to launch a skincare line in 2023 (yes, that’s still a thing). For example, actress Naomi Watts’s brand Stripes and others are leading the charge in championing skincare for menopausal skin. To give you more of an inside scoop on what to keep your eyes peeled for next year when it comes to your complexion, we’ve listed seven of the best skin care trends to keep on your radar for at least another 365 days.

A New Age of At-Home Tech

In 2023, we anticipate seeing even more advancements in beauty tech. Based on our road tests this year of new skincare devices from SolaWave, Therabody, and more, it’s crystal clear that just like our cell phones, our favorite at-home skincare devices (or the ones you never knew you needed) will continue to receive high-powered upgrades.

“I love using LED, because my philosophy is to protect and nourish the lipid barrier,” celebrity aesthetician Angela Caglia tells “There are many invasive treatments available, whether it’s needles or lasers, that work to trick the skin into thinking it’s been wounded to rebuild collagen. But if you use LED, they’re actually healing for the outermost layer of skin, or lipid barrier.” With increased shopper interest around skin clearing and wrinkle-reducing LED along with contour sculpting microcurrent devices, we won’t be surprised if the number of skin tools in your vanity are comparable to your actual products by next year’s end.

Advanced Skincare Wand

SolaWave Advanced Skincare Wand
Credit: SolaWave


Credit: Skinstore

TheraFace PRO

Therabody TheraFace PRO
Credit: Therabody

The Continued Evolution of Celebrity Skincare

We get it: you’re probably rolling your eyes right now about the idea of yet another celebrity skincare line coming down the pipeline in 2023, but our Spidey-senses (and a few little birdies) are telling us this A-list trend isn’t going anywhere. From Hailey Bieber’s Rhode, and Scarlett Johansson’s The Outset, to Ciara’s OAM (On a Mission), and Kim Kardashain’s SKKN by Kim, it was already difficult to keep track of all the new product drops in 2022—but just wait, we’re betting there’s more.

Golden Cleanser with Manuka Honey

Keys Soulcare Golden Cleanser with Manuka Honey
Credit: Keys Soulcare

Firming Vegan Collagen Prep Serum

The Outset Firming Vegan Collagen Prep Serum
Credit: Sephora

GoopGlow Microderm Instant Glow Exfoliator

Goop GoopGlow Microderm Instant Glow Exfoliator
Credit: Goop

Menopausal Skin Is In

It’s more common than not to be uninformed about the mental and physical effects that can occur while going through menopause. This year and beyond, skincare brands with offerings dedicated specifically to menopause, including Naomi Watts’s Stripes, are shining a spotlight on the subject.

“Stripes came about because it was very much reflecting my own story of feeling a bit frustrated and alone during this period of time, which was around my early 40s just after I had kids,” Watts tells of her own journey with the life stage. “And I had already walked through a period of secrecy and shame surrounding the fertility time, so I was determined not to walk through that secrecy and shame again. In fact, I didn’t even really know how to talk to doctors about it, how to talk to friends about it. And whenever I’d give it a gentle try, I didn’t feel like it was open. So it just kind of struck me, and the fact that it’s left out of compensation and education, it’s just mind-boggling.”

Along with newer brands like Stripes and Womaness that are entirely dedicated to producing essentials for those in menopause, a number of tried-and-true favorites, like Dr. Barbara Sturm and No.7 are increasingly developing skin staples to serve the needs of this demographic.

On Sale

Kym’s Skincare Routine

Womaness Kym’s Skincare Routine

Now 15{5c5ba01e4f28b4dd64874166358f62106ea5bcda869a94e59d702fa1c9707720} Off

Credit: Womaness

The Power Move

The Power Move
Credit: Onda Beauty

Menopause Skin Set

Dr. Barbara Sturm Menopause Skin Set

Now 50{5c5ba01e4f28b4dd64874166358f62106ea5bcda869a94e59d702fa1c9707720} Off

Credit: Dr. Barbara Sturm

Niacinamide Reigns Supreme

While we love all skincare ingredients equally, our instincts are telling us niacinamide in particular—also referred to as vitamin B3—is going to be huge. The coveted ingredient is a multitasker, since it helps control sebum production while also being anti-inflammatory. One beauty clue the skincare superstar will launch its cult-status in 2023? Best-selling skin brand Sunday Riley just launched a water-based, 10 percent niacinamide serum to combat redness and uneven skin tone.

B3 Nice 10{5c5ba01e4f28b4dd64874166358f62106ea5bcda869a94e59d702fa1c9707720} Niacinamide Serum

Sunday Riley B3 Nice 10{5c5ba01e4f28b4dd64874166358f62106ea5bcda869a94e59d702fa1c9707720} Niacinamide Serum
Credit: Sephora

10{5c5ba01e4f28b4dd64874166358f62106ea5bcda869a94e59d702fa1c9707720} Niacinamide Night Mask

Farmacy 10{5c5ba01e4f28b4dd64874166358f62106ea5bcda869a94e59d702fa1c9707720} Niacinamide Night Mask
Credit: Farmacy

Vinoperfect Instant Brightening Moisturizer with Niacinamide

Caudalie Vinoperfect Instant Brightening Moisturizer with Niacinamide
Credit: Sephora

The Rise of Dermatologist and Aesthetician Brands

Our team keeps a running list of some of our favorite dermatologist and aesthetician-created skincare brands, which we predict will continue increasing in size. Since we already trust the thoughts and opinions of top beauty experts, it makes perfect sense for professionals who are interested to literally bottle and sell their expertise to their clients. And for good reason: dermatologist Shereene Idriss’s newly released brand PillowtalkDerm Skincare sold out in under 48 hours, and has just recently been restocked. We anticipate beauty lovers will keep that same energy in the new year to come.

Signature Moisturizer

Rose Ingleton MD Signature Moisturizer
Credit: Saks Fifth Avenue

Bowe Bundle

Dr. Whitney Bowe Skincare Bowe Bundle
Credit: Dr. Whitney Bowe Skincare

Major Fade Solution System

PillowtalkDerm Skincare Major Fade Solution System
Credit: PillowtalkDerm Skincare

Bodycare 2.0

Popular ingredients for the face, like retinol and AHAs will continue making their way to our bodies as well, as below-the-neck care continues to advance. We’ve also seen an uptick in body products that treat specific needs and areas, like skin-balancing probiotic hand creams, body serums, and smoothing buffing bars. Prepare your minds (and bodies) for the next wave of skincare, which is already lightyears ahead of the standard shower gel and bar soap.

Skin Essentials Set

Soft Services Skin Essentials Set
Credit: Soft Services

Probiotic Hand Balm

Paume Probiotic Hand Balm
Credit: The Detox Market

Slather Exfoliating Body Serum with Retinol and AHAs

Topicals Slather Exfoliating Body Serum with Retinol and AHAs
Credit: Sephora

The Skin Barrier and Microbiome

Your go-to moisturizer may get a formula upgrade in 2023 in favor of more active, skin-strengthening ingredients supporting the skin’s microbiome. “Microbiome has been a buzzword over the last five to 10 years; the gut microbiome probably is most commonly understood thanks to the development of probiotics. But our entire body is an ecosystem, and each person’s individual microbiome is as unique as their fingerprints,” Sam Archer, VP of product marketing and innovation at Nutrafol, explains of the body’s layer of good bacteria.

The over-arching microbiome exists primarily to keep your skin in balance and enhance its barrier, which helps keep external irritants out, lock moisture, and transport nutrients. As studies on both systems are improved, and skincare brands continue to shift their ingredients based on new information, your daily routine will become even more beneficial next year.

Barrier Culture Cleanser

The Nue Co. Barrier Culture Cleanser
Credit: The Nue Co.

Superkind Bio-Barrier Serum

Tata Harper Superkind Bio-Barrier Serum
Credit: Tata Harper

Rescue & Repair Intensive Moisturizer

Paula’s Choice Rescue & Repair Intensive Moisturizer
Credit: Paula’s Choice
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