Selena Gomez, Halsey, Kim Kardashian, and More

Robert Hundley

If you’re suffering from whiplash trying to keep up with the latest celebrity beauty launches, you’re not alone. There’s Harry Styles, Billie Eilish, Ariana Grande—and Rihanna’s perfume—and that’s just in the last few months. Nearly every celeb considers themselves a beauty mogul these days, but with varying degrees of success. […]