OH MY GIRL on their beautiful new album ‘Real Love’, seventh anniversary and ‘Queendom’ advice

Robert Hundley

“To be truthful, I just can’t believe that seven years have handed,” OH MY GIRL’s Yubin claims. On April 20, the female group will celebrate their milestone anniversary collectively and, whilst the singer is in awe at just how prolonged it is been since they initial debuted, when she seems to be back again she can accept just how far they’ve occur. “I do really see how a great deal we have developed when I check out and hear to our previous releases,” she points out to NME.

That expansion has been thrilling to watch. The seven-member team have blossomed from the vibrant, youthful pep of their self-titled debut mini-album to their 2017 gem ‘Coloring Book’, and onwards to the neat vitality of 2020’s ‘Nonstop’ – which contained the unstoppable viral feeling B-aspect ‘Dolphin’ – and the experienced pop of final year’s ‘Dear OHMYGIRL’.

Now, on their 2nd entire-length Korean album ‘Real Love’, OH MY Lady present that, just because they are achieving a significant moment in the lifestyle of a K-pop group, they are not pulling on the brakes just still. At any time innovative, the strategy for the history – perfume – ties with each other the sweet, ethereal features the idols have normally exhibited in their music with their journey so considerably.

“Perfume is anything that alterations harmoniously with time, from the strong impression of the top be aware to the subtle scent that lingers as time goes by,” chief Hyojung tells us. To her, fragrance isn’t just a thing that smells great for a bit and then receives overlooked about. “I believe that scents have a special electric power to carry back again reminiscences of unique moments. So, motivated by scents that in a natural way transform around time, we arrived again with an album that reminisces and looks back on the path OH MY Woman has walked with our admirers around the earlier 7 a long time.”

The record’s title monitor is a dreamily tasteful pop track that captures the head-in-the-clouds sensation of staying all loved up: “It’s a serious, serious adore / This is an unique experience”. In aspect, it also serves as a “subtle, permeating” aroma that “you fall in enjoy with” and triggers fond recollections when you scent (or, in this case, listen to) it once again. “I’m sure MIRACLEs almost certainly have a reminiscent scent that they don’t forget when they imagine of us,” states vocalist Seunghee, “and the music ‘Real Love’ includes the scent of sincere adore for one particular a different.”

https://www.youtube.com/check out?v=BWK65TVZ_tM

For 3 members of the team – singers YooA and Jiho, and rapper Mimi – the title track was the track they linked with the most while producing the album. “Since our debut, I wanted to turn into a singer who can go away a lasting impact on several individuals just like a subtle fragrance and this song was exactly like that,” YooA clarifies, with Mimi agreeing about its understated, delicate magic. “For fragrance, I definitely like fragrances that are not as well powerful and I sense like this song is just like that,” she ponders. “It’s a song that I linked with the most simply because it feels like a single that permeates normally and softly.”

“To be truthful, it’s like a scene from a motion picture relatively than coincidence,” they sing at just one level in the title keep track of and, although prepping the album, they identified parallels in between the tales in the tunes and the romance motion pictures and dramas they had been looking at. Yubin was a enthusiast of Kim Da-mi and Choi Woo-shik’s Our Beloved Summertime and assumed “it felt like a true enjoy story that exists in the world”. Observing it, she was struck by the notion that love doesn’t constantly have to be amazing, but “could be a thing that is easy nevertheless common and always there”.

Jiho cites the 2010 film Flipped as one of her favourites, detailing its storyline as a boy pushing away a woman who “expresses her emotions courageously” right up until he sooner or later realises his enjoy for her. “I thought that this was like how you continually use a subtle scented perfume and unknowingly turn into enchanted by the scent,” she claims.

Enchant is just what OH MY GIRL’s 2nd whole-length album does. ‘Drip’ bewitchingly shifts from ethereal pop to a low-slung digital defeat, its phases pulling you in nearer. ‘Kiss & Fix’ sparkles in its minimalism, even though ‘Sailing Heart’ is a typical, grand ballad. Other highlights on the record spoke to its creators on a own amount. Seunghee, Yubin and Hyojung observed comfort and ease in the emotional ‘Eden’, which built the latter singer cry all through recording. “There’s a part in the song appropriate just before my part exactly where Seunghee sings, ‘Don’t maintain back again, cry’, and her voice in that part felt pretty unhappy,” she explains of the tearful second.

“OH MY Woman is often stuffed with positivity and energy, but there are many items in life where it is not always stuffed with smiles,” Seunghee reasons. “So I consider the concept of [‘Eden’] – cry as substantially as you want and grieve to your heart’s content – touched me even additional. It personally resonated with me a great deal, but the message was also one thing that I normally required to notify the people today close to me.”

oh my girl interview real love seven years queendom role models
OH MY Woman. Credit rating: Sony Songs Korea / WM Entertainment

For Arin, meanwhile, it was the supportive and reflective ‘Dear Rose’ that struck a chord. “From the second I read the demo variation I fell in enjoy with it,” she recollects. “The melody and the environment of the track was really catchy and it felt like it trapped to my ears. Earlier mentioned all, the lyrics consist of OH MY GIRL’s sincere story in the direction of our MIRACLEs so I liked it even more.”

To incorporate to the special sentiments contained in the album, ‘Real Love’ arrived on yet another milestone working day – the sixth anniversary of the naming of Miracle. Arin describes ‘Dear Rose’ as “probably the greatest gift” to their faithful supporters, highlighting its continuation of the fan song ‘B612’ that appeared on their third mini-album ‘Pink Ocean’. “Especially [during] my component, there is a lyric that suggests ‘miracles are everywhere’ and I truly know that our MIRACLEs are everywhere,” she suggests.

Their enthusiasts aren’t the only people showering OH MY Girl with really like. Now seasoned seniors in the K-pop marketplace, the group have located a area as purpose versions to emerging rookie functions. In an job interview with NME previous 12 months, bugAboo cited the WM Amusement artists as idols to search up to.

“I would like to thank all the freshly debuting teams and juniors that have said that they respect OH MY Female,” Hyojung replies when we share this information with them. “I truly feel so a lot joy from listening to this and this gives us more perception of responsibility as nicely. It will make us want to be capable to present inspiration and fantastic influence to our juniors by continually showing OH MY GIRL’s under no circumstances-transforming dazzling power and expansion.”

The acts having element in this year’s operate of Mnet survival display Queendom are probable seeking to the group’s performances on year a person for inspiration for the opposition. Although MAMAMOO took the top location in 2019, OH MY Woman completed next thanks to some stunning endeavours and a ton of difficult work. They’re full of assistance for those adhering to in their footsteps appropriate now, with Mimi supplying properly: “The results do not replicate anything about the artists so I hope they just take the stage and do their best devoid of any regrets.”

oh my girl interview real love seven years queendom role models
OH MY Woman. Credit rating: Sony Tunes Korea / WM Enjoyment

Reflecting on their time on the demonstrate, Yubin assesses it as a “valuable experience” and a opportunity to “rediscover our limitless potential”. “OH MY Lady was ready to press our limits and explore even more to widen our musical spectrum, so I sense that this has assisted us gain a lot more self esteem in ourselves,” she provides.

It is a self-assurance that has been unmistakable in their songs in the intervening 3 a long time, but the group are nonetheless in a position to locate inspiration in the places they feel they can do greater at. “I self-analyse to figure out what my strengths are and what I lack in get to constantly improve myself,” Arin shares when questioned how she stays enthusiastic so deep into her occupation. “Although there are lots of other motivational variables, I get brought on to be even superior when I drive myself more difficult. I realised that I develop into even additional identified to clearly show a greater model of myself when I learn far more about me.”

With that perspective intact and a boundless fountain of brilliance to tap into within just OH MY GIRL’s line-up, the long run for the lady team seems to be extremely dazzling. “[This year] will be a 12 months in which we’ll be speaking with our MIRACLEs more and we’ll be every functioning really hard in everything that we do to display our person abilities as very well,” Hyojung promises. With ‘Real Love’ as the very first case in point of that for the group in 2022, they are presently off to a flyer.

OH MY GIRL’s next whole-length album ‘Real Love’ is out now.

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