Ilkley leads the way in the digital high street revolution with the launch of its new gift card

Robert Hundley

ILKLEY has turn into just one of the first cities in the county to have its very own digital and actual physical gift card.

The new Ilkley City Centre Gift Card is obtainable to invest in online as either a bodily or electronic card, and can be invested with more than 50 companies in the city, including stores, dining establishments and solutions. A income place will be additional in the coming months.

Pushed by Ilkley Business enterprise Improvement District, the new reward card is part of the BID’s mission to make regional shopping straightforward, cater for how shoppers store now and in the long run, and assistance to position Ilkley for a digitally enabled long term.

Actual physical reward playing cards are despatched to the receiver by submit with an optional present concept. Digital present cards are despatched to the receiver as a text or email, the receiver can then incorporate the harmony of their Ilkley City Centre Gift Card to their electronic wallet and make their buy applying their cell phone, either on-line or in-retail outlet.

Helen Rhodes BID Supervisor at Ilkley BID reported the introduction of the new present card will greatly enhance the town’s attractiveness for locals and website visitors.

She mentioned: “Gift cards are unbelievably well known, with 40{5c5ba01e4f28b4dd64874166358f62106ea5bcda869a94e59d702fa1c9707720} of individuals paying for at the very least a person gift card in the past a few a long time. In excess of 50{5c5ba01e4f28b4dd64874166358f62106ea5bcda869a94e59d702fa1c9707720} of individuals applied reward cards with a new company in 2021, and people today ordinarily invest all-around 65{5c5ba01e4f28b4dd64874166358f62106ea5bcda869a94e59d702fa1c9707720} far more when they redeem their present card. Now, with the Ilkley Town Centre Gift Card, we have a single present card that can be utilized ideal throughout the city, giving people a local, enjoyment and simple way to shop area. But as effectively as locals, the Ilkley Town Centre Present Card can be utilized by people, and by neighborhood companies to reward and incentivise their personnel. The Ilkley Town Centre Present Card is a gateway to all that Ilkley has to offer you.

“People have the alternative amongst the bodily reward card that can be handed in excess of as payment and a electronic present card that can be loaded on to a electronic wallet for payment. 27.5{5c5ba01e4f28b4dd64874166358f62106ea5bcda869a94e59d702fa1c9707720} of reward card purchasers in 2021 mentioned that they experienced transformed to digital reward playing cards, vs. 24.2{5c5ba01e4f28b4dd64874166358f62106ea5bcda869a94e59d702fa1c9707720} in 2020. This alternative helps make the Ilkley Town Centre Reward Card acceptable for a extensive assortment of prospects.”

Ilkley Gazette: Attic Womenswear. Left is Sarah Lyles, right is Jo Cookson. Photo@ Heidi Marfitt PhotographyAttic Womenswear. Remaining is Sarah Lyles, appropriate is Jo Cookson. Photograph@ Heidi Marfitt Photography

A organization who has signed up to obtain the Ilkley Town Centre Reward Card as payment is Attic Womenswear. Sarah Lyles is the founder of Attic Womenswear, and mentioned: “We cannot wait around to see persons embracing local lifetime by utilizing the Ilkley City Centre Reward Card, regardless of whether that’s assembly pals for a espresso or meal, or savoring searching in just one of our many impartial boutiques. It is more considerate than a hard cash present as it reveals that the purchaser has a serious delight in our community providing and it’s a great way to help our city. It may persuade people to shop at areas they’ve by no means been in advance of and we’re looking ahead to welcoming new clients to our impartial boutique in Crescent Courtyard.”

Ilkley Gazette: Richard Grafton Interiors. Left is Victoria Varney and Right is Fran Temperton. Photo@ Heidi Marfitt PhotographyRichard Grafton Interiors. Still left is Victoria Varney and Ideal is Fran Temperton. Photo@ Heidi Marfitt Photography

An additional organization who is set to take the new Ilkley Town Centre Reward Card as payment is Richard Grafton Interiors. Fran Temperton of Richard Grafton Interiors explained the reward card can really encourage folks to assume community initial.

She claimed: “The Present Card is a welcome initiative to assist our town’s economic climate. The modern Sunday Moments post recognising Ilkley as the greatest location to stay in the Uk highlights the town’s energetic local community spirit, and by actively acquiring an Ilkley Town Centre Reward Card, it urges people to assume nearby to start with evoking this loyalty to our group enterprises. It’s a effective way of unlocking spending likely and preserving that money in Ilkley so the more companies sign up, the much better the encounter will be. We’re on the lookout forward to accepting the Reward Card at Richard Grafton Interiors with the recipient in a position to select from our vast portfolio of products and services and merchandise.”

The Ilkley Town Centre Reward Card can also be invested with products and services, including salons and hairdressers. Maria Carrera is the Director of Beau Monde Perfumery and Attractiveness Salon said the new present card is a welcome initiative.

She stated: “By providing an Ilkley Town Centre Gift Card to mates and relatives, it encourages them to investigate all the things that Ilkley has to supply, like the vivid impartial retailers and services suppliers. We’re delighted to be component of the plan and at Beau Monde the reward card can be applied on a superb range of treatment plans or luxurious perfumes and solutions, or both equally, building it the great present. The pandemic was challenging for our firms so this is a good way to persuade men and women to shop regional and bolster the financial state.”

The initiative has been funded subsequent a grant from Bradford Council through the Further Limitations Grant plan. The Ilkley Town Centre Present Card is component of the award winning City & City Reward Playing cards programme from fintech Miconex and joins 7 other programmes in Yorkshire: Barnsley, Bradford, Halifax, Harrogate, Scarborough, Sheffield and York.

Colin Munro is the controlling director of Miconex: “Ilkley’s new electronic and actual physical gift card provides customers supreme preference and comfort. Two thirds of people today are wanting to make reward playing cards extra usable by storing them in their mobile wallets. By 2023, a cell cellphone will be the key payment process for 12 million United kingdom shoppers. This isn’t just about how shoppers store right now, but how they’ll store tomorrow.”

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