How Beauty Products Get Picked for Your Favorite TV and Movie Characters

Robert Hundley

There. I push the pause button on my remote and tactic my tv to get a nearer glance at a conspicuous cornflower-blue bottle on the corner of the display. I am observing Succession, and claimed bottle is perched on the rest room countertop of Kendall Roy, the contentious billionaire fighting for management of his family’s media business in between lavish events and private-jet excursions. 

A nearer inspection verified my suspicions: the bottle was that of Augustinus Bader confront product. The brand name, which debuted 2018, grew largely by way of phrase of mouth amid elite crowds. At $265 a bottle, it is really in the very same selling price assortment as Crème de La Mer — but as TikTok creator Charles Gross mused in a latest movie, even though La Mer screams luxury to several, a bottle of Augustinus Bader cream whispers it to those people in-the-know.

The bottle was on the screen for all of 5 seconds, but in that time, I acquired a million matters about Kendall: that needs the greatest, values completely, and could even be a little bit vain. (And if you check out Succession, you know that tracks.) The decision to place that cream on his lavatory counter was way too excellent to have merely been a coincidence.

It is, in point, by no means a coincidence when a character plucks, say, a Dior lipstick from their self-importance rather of a Damp n Wild one particular. It can be the work of established decorators (if the merchandise life within just the established, like inside a bathroom cabinet) and prop stylists (if it truly is bodily dealt with by the actor) to select attractiveness solutions that assistance further more character enhancement.

“It really is all pretty deliberate and pretty thought of,” states Lydia Marks, a set decorator who has labored on movies like The Satan Wears Prada. She considers things like time time period (if a motion picture usually takes place in the ’90s, Glossier products and solutions would be a huge no-no), availability to the character (anyone living in a rural town may possibly not have obtain to strains marketed only at section shops), and how the packaging jibes with the rest of the set.

Continuity is also vital, states Joanna Leavens, assistant prop grasp for And Just Like That…. “If an actor is truly placing on the make-up [in the scene], we in the prop section would consult the make-up department and truly get the make-up that they utilised [on them],” Leavens claims. (And by the way, if a character is carrying a handbag, that handbag is really whole of stuff the actor is at liberty to pull out and use at any specified second, states Leavens — so pre-packing the exact shade of lip gloss they’re sporting is vital.)

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