Good Housekeeping’s Top Beauty Picks of the Year

Robert Hundley
vintage beauty products on pink textured surface in front of pink folded curtain

Mike Garten

Beauty aisles and online shops are overflowing with more products than ever. Luckily for over 100 years, the scientists in the GH Beauty Lab have been saving you time by presenting only the best. This year, we rigorously evaluated a record 955 innovations, formulas, tools & treatments to bring you the top 75 products of the year!

Meet Our Experts

How We Tested

The scientists in the Good Housekeeping Institute Beauty Lab follow stringent industry protocols to evaluate beauty products — from face and body skincare to haircare and hair styling, makeup, tools, technology and more — throughout the year.

The Lab uses advanced equipment including the Corneometer device, for measuring skin moisture levels; the Visia Complexion Analyzer, for tracking changes in skin including wrinkles and hyperpigmentation; and the Cutometer, for gauging skin firmness. For hair, the Instron machine calculates conditioning properties and the climatology chamber regulates humidity to determine frizz-blocking effects.

And that’s just the beginning: Products are often label-masked to eliminate bias and are distributed to consumer testers throughout the U.S. to elicit and quantify feedback on factors like ease of use, benefits and drawbacks. Taken together, these objective assessments reveal the best products you can buy, ones that truly deliver.

Beauty Award Tested Categories

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best in class body product section pink surface with perfume bottles and beauty products

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outstanding cosmetics product section lipstick, vintage perfume bottle, creams and flowers on pink background

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