Co-Founders Nikki Eslami, who will continue to serve as an advisor, and Julius Salerno, Chief Government Officer, commenced BELLAMI in 2012 with a eyesight to carry luxurious hair extensions to women that want to glimpse and really feel their most effective. Making on its direct-to-consumer (DTC) roots, BELLAMI’s buyer footprint has delivered sector-primary growth because growing to an revolutionary immediate-to-stylist (DTS) engagement approach that provides its products and solutions and insights to the crucial electronic platforms where by stylists have interaction with every single other and their clients.
Core to BELLAMI’s operating philosophy is the belief that the route to self-assurance begins instead than finishes with the extensions on their own. In excess of the several years, the brand name has develop into a top educator for stylists to find out the a variety of methods and techniques, realize the greatest maintenance and styling tactics, and carry on their schooling in new procedure software, all in an energy to supply hair remedies for a growing consumer base.
“We have very long admired BELLAMI for certainly redefining the top quality, notion, and purchaser engagement strategy of hair extensions in the escalating DTS class,” explained Derrick Porter, Chief Executive Officer of Magnificence Business Team. “The manufacturer has a exceptional runway for development, and we appear forward to working with the group to equip BELLAMI with the product or service innovation, data insights and analytics, functionality marketing and advertising abilities, and provide chain target that Massive has cultivated by our ongoing brand constructing initiatives. Our partnership with BELLAMI represents an significant step in direction of producing a entire hair remedies firm that tells the story of how hair solutions can fix problems for women of all ages all around the environment.”
Nikki Eslami, Co-Founder of BELLAMI, explained, “I am thrilled that BELLAMI is moving into its future chapter of progress together with the Major workforce. Their like-minded concentrate on elevating the hair answers category marks a natural evolution of BELLAMI’s mission around the previous ten years. With BIG’s assistance, BELLAMI will increase its reach in assembly the numerous hair requires of girls, whether it be thinning, alopecia, dryness, postpartum hair reduction, ruined hair, or length. It is no shock that hair is psychological, and a significant component of many people’s id. We want it to be a supply of confidence.”
Julius Salerno, Co-Founder and Main Executive Officer of BELLAMI, continued, “This transaction is an exciting milestone for BELLAMI as we keep on cultivating methods to get to our people via genuine and efficient channels. I appear ahead to functioning intently with the whole Massive group to convey BELLAMI to even much more clients and accelerate our essential investment in stylist education.”
Across 13 marketplace-foremost makes, Huge has turn into a spouse-of-selection for category-shaping innovators, efficiently deploying its unique multi-channel distribution network to more than 165 countries worldwide. This transaction is supported by present Massive investors, like L Catterton and HGGC.
Avik Pramanik, Associate at L Catterton, reported, “Our study has proven that customers of all generations are ever more demanding options for their hair challenges that give a distinctive mix of purposeful performance, luxurious practical experience, and broad accessibility across a assortment of channels. We are self-assured that the mixed abilities of Major and BELLAMI will help the business enterprise to continue providing customers with the most modern merchandise and companies not only in the hair extensions classification, but also perfectly beyond. L Catterton and HGGC are pleased to continue on supporting BIG’s eyesight to produce one particular of the world’s main beauty platforms.”
BELLAMI’s products and services will continue being out there underneath their current manufacturer as component of the Significant portfolio, and the Company will carry on to be headquartered in Chatsworth, California.
Harris Williams served as special economic advisor to BELLAMI Hair.
About Natural beauty Sector Group
Big, set up in 2004, is an marketplace chief for professionally mounted and Do it yourself hair extensions and similar beauty solutions. BIG’s professional solutions are offered in extra than 1,200 merchants through North The united states and its collective brand names assistance a lot more than 30,000 salons across in excess of 165 international locations. Big has places of work in 6 international locations and is headquartered in Salt Lake City, UT.
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About BELLAMI Hair
Founded in 2012 by Nikki Eslami and Julius Salerno, BELLAMI delivers high quality hair improvement remedy products and solutions to consumers and salon pros all over the world by way of its e-commerce platform and its firm-owned stores, the BELLAMI Natural beauty Bars. BELLAMI is dedicated to sourcing the optimum good quality, ethically sourced hair. Through its skilled channel, the Organization empowers hair stylists and salons with its business-top, thorough hair extensions and company schooling programs. BELLAMI is headquartered in Chatsworth, CA.
About L Catterton
With extra than $33 billion of equity money across its fund tactics and 17 offices all over the entire world, L Catterton is the largest global purchaser-concentrated private fairness organization. Leveraging deep group insight, operational excellence, and a wide strategic community of relationships, L Catterton’s group of practically 200 expenditure and working professionals aid administration teams all over the planet in setting up powerful, class-top models. Given that 1989, the firm has produced close to 250 investments in customer companies. For a lot more information and facts about L Catterton, remember to visit lcatterton.com.
Attractiveness Business Group
Controlling Director, Business Communications
Supply Magnificence Marketplace Group