Cult-Favorite Dip Powder Brand, Nailboo, Expands Into Retail Exclusively At Sally Beauty | News

Robert Hundley

Nailboo launches as first to marketplace exceptional at Sally Attractiveness with their Nailboo Dip Starter Kit, Dip Powder Shades, and Max Gloss Polish

MIAMI, Could 17, 2022 /PRNewswire/ — Underlining, a magnificence and wellness corporation centered out of Miami and led by Co-Founder and CEO Razvan Romanescu, declared today that one particular of their coveted flagship brands, Nailboo, has secured Sally Attractiveness as their to start with retailer partner.

“I am thrilled to announce the partnership amongst Underlining’s flagship model, Nailboo, and Sally Magnificence, a leader in qualified-top quality Do it yourself elegance merchandise. Nailboo is the quickest increasing DTC model in the nail class considering the fact that its 2020 start and has grown immensely in the previous two a long time. We’ve been equipped to build a very engaged, passionate nail neighborhood with our Nailboo Fam shoppers and knew it was time to transfer into retail. This is a huge milestone for the model, and we are thrilled to be partnering with a retailer that shares so numerous synergies. Sally Natural beauty is not only focused on good quality Do-it-yourself goods they prioritize education and learning as perfectly. We are self-confident Sally Beauty’s faithful buyers will really like our high quality revolutionary Nailboo solutions.,” states Underlining Co-Founder and CEO, Raz Romanescu.

Nailboo is the top dip powder nail brand name that was made with a uncomplicated vision to build salon-quality merchandise offered in simple-to-use at-property kits. Their kits are swift, straightforward and economical supplying extended-lasting specialist manicures for a fraction of the charge. All products are non-poisonous, cruelty-free and vegan welcoming. With finest-promoting shades like Cloudberry, Dim Desires, and Velvet Lust, Nailboo has been ready to amass in excess of 400,000 buyers due to the fact launch and has grown by about 100{5c5ba01e4f28b4dd64874166358f62106ea5bcda869a94e59d702fa1c9707720} each individual 12 months due to the fact inception. The brand name continues to launch in quite a few new categories in 2022 targeting new people and has options to increase the model to turn out to be the go-to manufacturer inside of the market.

With huge expansion and a cult-like-adhering to, the DTC model was on the lookout to grow their customer foundation with in-retailer buys. Nailboo is now readily available at Sally Natural beauty on the internet and in more than 2,700 merchants across the United States and Canada with a few of their greatest promoting products and solutions: the Nailboo Dip Starter Kit, person Dip Powder Shades, and Max Gloss Polish, which just lately released on April 13th.

“We are thrilled to present Nailboo at Sally Beauty as a 1st to industry special,” claims Maryann Herskowitz, Team Vice President of Merchandising, Sally Elegance. “Men and women are experimenting additional at home and advancing their skills when it comes to hair and nails. We want to match client fascination by providing the most up-to-date, most revolutionary solutions. Nailboo’s extensive range of products and solutions rapidly created a cult following and we are guaranteed the momentum will keep on.”

The manufacturer has designs to launch more SKUs in Sally Elegance in the in the vicinity of future and will be expanding their retail footprint through 2022 and into 2023.

About Underlining:

Underlining is a high quality magnificence and cosmetics business developing progressive merchandise across numerous elegance verticals. They initially released into the nail, make-up and skincare industries with their flagship models Nailboo, Cover and TatBrow. Underlining manufacturers have amassed about 1 million customers worldwide inside of its first two years. To learn far more pay a visit to and comply with Nailboo on Instagram, Facebook, TikTok, Pinterest, and Twitter Cover on Instagram, Facebook, TikTok, and Pinterest and TatBrow on InstagramFacebook, TikTok, Pinterest and Twitter.

Underlining has its sights established on every single important attractiveness and wellness group and seeks to produce items that are uncomplicated-to-use, efficient, and available. The brand is doing the job to increase the product assortments of its existing manufacturers whilst branching into other types such as bath, system, eyes, haircare and nutritional supplements.

About Sally Attractiveness Holdings, Inc.

Sally Magnificence Holdings, Inc. (NYSE: SBH), as the chief in qualified hair shade, sells and distributes expert elegance supplies globally via its Sally Attractiveness Source and Natural beauty Programs Group corporations. Sally Attractiveness Source shops give up to 7,000 merchandise for hair coloration, hair treatment, nails, and skin treatment as a result of proprietary brands these kinds of as Ion®, Generic Value Products®, Outside of the Zone® and Silk Elements® as properly as qualified lines this kind of as Wella®, Clairol®, OPI®, Conair® and L’Oreal®. Natural beauty Programs Group merchants, branded as CosmoProf® or Armstrong McCall® shops, together with its outside sales consultants, market up to 10,000 skillfully branded items which includes Paul Mitchell®, Wella®, Matrix®, Schwarzkopf®, Kenra®, Goldwell®, Joico® and Olaplex®, meant for use in salons and for resale by salons to retail buyers. For more information and facts about Sally Natural beauty Holdings, Inc., please pay a visit to

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