After experiencing tragedy, Staten Islander was inspired to launch hair care beauty business

Robert Hundley

STATEN ISLAND, N.Y. — Extensive-time hairstylist Leones Trinity, 34, realized there was no much better time than the current to pursue her aspiration of launching her personal hair merchandise line when her sister, who was her finest inspiration, died right after struggling a unexpected heart assault.

“I professional a rough 12 months from 2020 to 2021 after the unexpected passing of my oldest sister, Edwina Dean McCrimmon,” stated Trinity, a Mariners Harbor resident.

“She was a single of my major supporters. …Because of her sudden loss of life, I know that she wasn’t capable to complete a ton of the issues she wanted to do, and which is what pushed me ahead. I realized if you really don’t wager on by yourself you could never ever know if you could do the matters you envisioned due to the fact you really do not know when it is likely to be your time,” she additional.

Courtesy of Leones Trinity

Long-time hairstylist Leones Trinity, 34, (still left) and her late sister, Edwina Dean McCrimmon (appropriate), who died not long ago immediately after suffering a sudden coronary heart attack. (Courtesy of Leones Trinity)

In the exact same calendar year, Trinity dropped all her personal possessions when Hurricane Ida flooded her Port Richmond condominium.

“Everything just was wrecked. Mildew started off to develop up the walls. And, unfortunately, I didn’t truly get a whole lot of help,” she stated.

At this stage Trinity realized she desired a new starting.

Courtesy of Leones Trinity

Leones Trinity (suitable) and her late sister, Edwina Dean McCrimmon (remaining). (Courtesy of Leones Trinity)

“I was at a loss I needed to get serious about my business, and I wanted to bet on myself. So I procured a distributors listing from Sierra Glam Store, a business enterprise lady showcased on ‘Vh1 Like and Hip Hop Atlanta,’ and commenced working on my organization. It was vital because I acquired self-confidence back in my craft,” said Trinity.

She launched Trinity Area Types, which presents her have line of hair treatment merchandise and cell salon providers, in Aug. 2021.

Trinity Place Designs LLC

Long-time hairstylist Leones Trinity, 34, knew there was no time greater than the current to go after her aspiration of launching her possess hair product line when her sister, who was her best inspiration, died not long ago just after struggling a unexpected heart attack. She opened Trinity Position Models LLC in August, 2021. (Courtesy of Leones Trinity)

“The company’s mission is to keep on offering modern and qualified hair treatment solutions. With my substantial academic background, I was much more than prepared to make my mark in the elegance earth,” she reported.


Formerly a metropolis corrections officer on Rikers Island, a Staten Island Ferry information and facts manual and 911 operator, Trinity’s passion has generally been in the natural beauty market. She graduated Paul Mitchell Spouse University in New Dorp and then pursued enterprise at The School of Staten Island, Willowbrook to assist her find out how to operate her personal firm. In addition to her new business, she at this time does administrative do the job for the NYPD.

“I began styling hair at the age of 10-yrs-aged since I commenced not liking what my mom was accomplishing with my hair. So I was rebelling. She gave up and reported, ‘Ok do what you want to do,’” explained Trinity. “Once I made the decision I did not like my mother’s styling, I commenced practicing on myself and other spouse and children users. I went from accomplishing my personal hair at property to styling brides on the most significant working day of their lives — their marriage ceremony working day.”

Her clientele was generally constructed by “word of mouth,” and they created into “super duper loyal shoppers,” she said.

Trinity Place Designs LLC

Leones Trinity explained she often knew she needed to supply a quality hair merchandise line for guys, women and kids. (Courtesy of Leones Trinity)

Companies Available

Some of the companies Trinity gives involve extensions, coloring, cutting, braiding and twisting. And she will make a dwelling get in touch with to model a client’s hair in the comfort of their personal dwelling.

“We like for our clients to provide in a design they like, and we offer you them our qualified feeling and guidance on how to properly reach their desired design,” she mentioned.

“My main objective was to present my clientele with ease. [I wanted] clientele to stay in the comfort of their household, and not have to fret about remaining in a crowded salon, or buying out the completely wrong hair treatment items etc. By traveling immediately to my customers, I’m offering a luxurious provider and 1-on-one interaction. They are so overjoyed when they discover out that I will vacation to them, and they really do not have to lift a finger till it is time to entire payment,” mentioned Trinity.

Trinity Place Designs LLC

Some of the expert services Leones Trinity gives consist of extensions, coloring expert services, cutting companies, braiding and twisting. And she will make a home simply call to model a client’s hair in the ease and comfort of their own residence. (Courtesy of Leones Trinity)

HAIR Care Products and solutions

Trinity stated she generally understood she needed to present a top quality hair products line for males, ladies and children that would be quick for any consumer to insert to their hair care program.

“I made the decision to create a solution line when I was in hair faculty,” she stated. “I labored carefully with suppliers detailing the glance and smell of the goods that make up my magnificence line.”

Her hair treatment line supplies an array of objects, like shampoos, conditioners, leave-in conditioners, styling goods, hair progress oils, beard treatment goods, as effectively as kids’ hair and overall body goods and hair masks.

Trinity Place Designs LLC

Extended-time hairstylist Leones Trinity, 34, said she often knew she wanted to give a high-quality hair line. (Courtesy of Leones Trinity)

1 of her ideal providing goods is Edge Management.

“A lot of people have newborn hairs on their hairline and they get wild so Edge Handle lets you to tame your edges,” reported Trinity.

In the potential, she plans to supply educational courses to teach men and women how to increase their likely in the hair market.

A Spouse and children-AFFAIR

Trinity’s son, Seth Trinity, 9, — pianist and baby actor — has grow to be a brand ambassador for her kids’ merchandise line — TPD Children.

Leones Trinity

Leones Trinity and her son, Seth Trinity, 9, who has turn out to be a brand ambassador for her kids’ products line — TPD Young ones.

And her son was the excellent design as boys and teenage males are a massive component of her clientele in addition to doing work moms and dads.

“A ton of youthful adult men are happy to mature out their hair so I have a good deal of shoppers who want to seem like famous athletes and musicians,” she said.

And like her sister encouraged her, Trinity desires to encourage other folks to abide by their desires and goals.

“I compose a great deal of my targets down on paper and in my notes. I get the job done really difficult to these targets even when I am confronted with diverse challenges. I adore that people say, ‘Awww Trinity I love that you retain pushing.’ … I know I’m not best, but I do what I truly feel is appropriate,” she mentioned.

TRINITY Spot Patterns AT A Glance

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New Organizations in Focus is a weekly column that relates the tales of new Staten Island organization house owners.

If you have a new organization on Staten Island, e-mail [email protected].

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