2023 trend analysis: influencing consumer purchasing behaviors

Robert Hundley

Recently, CosmeticsDesign attended the Beauty Executive Females (CEW)’s 2023 Condition of the Natural beauty Business webinar event. CEW, a New York-dependent non-gain organization, serves the pursuits of around 10,500 users of beauty and associated industries to tell, educate, and aid companies and brand names as they navigate marketplace spaces and execute educated conclusion-building procedures.

The event, which hosted various speakers and tackled some of the most important and impactful development predictions for this year’s beauty market, highlighted some appealing insights into subjects including the ‘medicalization’ of attractiveness goods, the shopper desire for elegance as self-care, and expected technologies innovation in the cosmetics and personalized attractiveness treatment spaces.

To further discover these subject areas, we followed up with Anna Mayo, Vice President of Splendor & Particular Care Thought Leadership at NielsenIQ, for more insights into some of 2023’s most persuasive upcoming tendencies influencing buyer obtaining behaviors in the elegance and private treatment spaces.

Clinical gurus as social media influencers

Current purchaser acquiring behaviors suggest a change from attractiveness care solutions manufactured and endorsed by celeb influencers and a gravitational pull in the direction of models and products that are recommended or formulated by pores and skin care industry experts like dermatologists. This year, “we have been viewing the progress of skin doctor influencers on Tik Tok as influencers​,” Mayo spelled out, “both in speaking about items as nicely as aesthetic treatment options​.”

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