Winona never had a beauty store for multicultural hair needs, Vineka Ross is changing that – Post Bulletin

Robert Hundley

WINONA — See a want, fill a need. That was Vineka Ross’ assumed procedure when she observed the town of Winona did not have a beauty keep that catered to the hair wants of Black citizens of the town.

Now, Ross is commencing her have attractiveness retail outlet in Winona that will not only have hair care products and solutions for African Us residents, but persons of all backgrounds with her store Flo’s Hair on Fleek.

“To me, it’s by no means built feeling that we have under no circumstances had a beauty source store here that is meant for just about every form of hair,” reported Ross. “That’s the significant issue below that I have been inquiring people. Why hasn’t this occurred?”

Ross and her spouse and children associates have usually been traveling out of Winona and even out of point out to have their hair completed for the last 25 many years. Chicago was the town for Ross to go for her hair to be stylized and to get the products she wants day to day that cater to her hair style.

Immediately after enduring the need to have in Winona initial-hand, Ross hopes that the opening of Flo’s Hair on Fleek will not only slice back again on her own family’s vacation time out of state to have their hair done, but anyone that has to vacation extra than 20 minutes outside of Winona for hair treatment.


Company mentors this kind of as Thein and Degallier have been vital for Ross’ good results in opening Flo’s Hair on Fleek (From still left to correct, Thein, Ross, Degallier)

Theodore Tollefson / Post Bulletin

“The thought originated from a dream,” explained Ross. “I just acted on my eyesight. I have been living in Winona on and off for 25 several years, and we have in no way had a Black natural beauty supply store. The most significant matter for me with owning this natural beauty offer retail outlet was owning a spot for all types of hair to be taken treatment of.”

“To see Vineka act on her aspiration to start off a attractiveness source retailer is really inspiring,” mentioned Jan Degallier of the Rochester Tiny Business Enhancement Center. “She’s really brave, and that’s the journey of any entrepreneur. She isn’t by itself in this even when she feels like she is.”

Ross explained she hopes Flo’s Hair on Fleek will grow to be a loved ones company. A grandmother of 6, she desires to be certain that the business enterprise is all around for them following she can no for a longer time operate it herself.

“I want to have a title sake for them due to the fact there have been so quite a few persons in Winona that have not had their requires met for their hair,” Ross stated. “Hair is custom, it is a portion of everyday living. Anyone has hair, it is just how you manage it according to your lineages that sets points apart.”

To ensure that Ross will have anything she desires in purchase to keep her business enterprise ahead of and after it opens. Ross has enlisted the assistance of the Rochester Tiny Business enterprise Progress Center’s Mark Thein and Degallier. Thein and Degallier have been aiding Ross for months to enable obtain the right location to open Flo’s Hair on Fleek in Winona and to be guaranteed no methods are missed prior to the store’s opening.

“It’s hard when you want to open up a business enterprise that hasn’t been accomplished in advance of in any town,” Ross stated. “I want to open up now but I really don’t want to rush it possibly. I want to make guaranteed anything is accomplished accurately simply because I never want to commence my organization and have it absent in two months.”

Thein said as mentors, he and Degallier have been aiding Ross with every phase together the way to assure anything goes easily when she’s prepared to open.

Ross has also received assistance from the Southern Minnesota Initiative Foundation’s Prosperity Initiative, a software which provides no cost coaching and teaching to minority business people from Mankato to Winona. There are currently 10 minority entrepreneurs in the system, which include Ross.

The application provides company homeowners with organization coaches who satisfy with them one particular-on-a person for 40 several hours above a 6-thirty day period interval. The method also offers in-particular person and digital trainings, and an prospect to participate in a peer community with past and existing purchasers.

When Flo’s Hair on Fleek opens, Ross needs to be sure the within of her keep has the come to feel of these she grew up close to in Chicago.

“The magnificence supply store is in the entrance exactly where you could get artificial hair, human hair, whichever you need for your hair is in the front,” Ross mentioned. “Then if you are heading in to get your hair finished, you’d head to the back again of the retail store.”

Like any fashionable small business Ross programs to be certain a internet site for Flo’s Hair on Fleek will be up and jogging alongside with the location’s opening in June. The internet site will also have hair care products, wigs, etc. readily available for consumers to order.

Ross and she has been grateful for the ups and downs that have come alongside the journey to proudly owning Flo’s Hair on Fleek.

“Some times I truly feel like I am heading to have a nervous breakdown and some times I sense like I am heading to open up tomorrow,” she mentioned. “At the time I have my place settled in, it’s going to be fantastic to go.”

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