The Most Searched Beauty Products of 2021

Robert Hundley

Table of Contents

As we begin 2022 and prepare for new trends and fresh looks, it’s also good to reflect on 2021. Last year brought a lot of exciting makeup launches and products that helped us debut our faces after months of being behind a mask. Cosmetic surgery experts at Tajmeeli used Google search data to find the 160 most searched beauty products across almost 30 brands.

The research identified products with “breakout” search interest meaning they saw a “tremendous increase” in searches. The data showed that Estée Lauder had the highest number of in-demand products. According to the research, lipstick was one of the most searched beauty products in 2021. Here are some of the breakout beauty searches of 2021.

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Nars Lipstick in Belle De Jour ($26)

In a year of face coverings, it’s no wonder this slightly icy nude was popular. It supplies just enough color to add to your look but won’t make a mess inside your mask.

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KVD Dazzle Stick Eyeshadow ($22)

Eyeshadow sticks have been having a moment. They’re convenient to carry, easy to use and often highly pigmented and the KVD Dazzle Stick Eyeshadow is no exception.

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KKW Kendall Perfume ($40)

Kim Kardashian West has often used her sisters to promote her products, even giving them lines of their own. It seems Kendall Jenner’s perfume was the most in-demand product of the bunch.

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Barry M Chocolate Lip Liner ($13)

With lipsticks being one of the top searched beauty products, it’s no wonder lip liners were also popular. This chocolate liner from Barry M will help you keep your luscious lipsticks in line.

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Clinique Pop Matte Lip Colour + Primer ($20)

Clinique’s Pop Matte Lipstick appeared on the list multiple times. The most searched colors were the Bold Pop, Peppermint Pop and Raspberry Pop.

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Estée Lauder Pure Color Desire Rouge Excess Lipstick ($44)

A couple of Estée Lauder Pure Color Desire Lipsticks made their way onto the list, in addition to four other lipsticks from the company. The most searched Pure Color Desire colors were Grape and Don’t Stop.

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Lancôme L’Absolu Rouge Cream Lipstick ($32)

Many of Lancôme’s lipsticks made the list, including the L’Asolu Rouge Cream Lipstick. This creamy lipstick comes in 10 bold colors that are sure to make a statement.

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Laura Mercier Candleglow Sheer Perfecting Powder ($39)

Applying this magical powder with different brushes will give it a completely different effect. The silky powder delivers a gorgeous glow and helps add a soft-focus finish as if you’re at an intimate candlelit dinner.

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Smashbox Always On Cream to Matte Lipstick in Not Today ($26)

A handful of Smashbox’s lip products made it onto the list, including the brand’s Ombre Lipstick and Metallic Liquid Lipstick. This Cream to Matte Lipstick in Not Today is the perfect peachy neutral color for everyday wear.

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Urban Decay Naked Wild West Eyeshadow Palette ($49)

Urban Decay eyeshadow palettes are a must-have. In 2021 the Wild West palette was the most searched. The palette features a wide range of matte and shimmery neutrals and two gorgeous greens.

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