Social media has become the world stage for beauty brands, as viral videos, influencer hot takes, and user rave reviews can catapult a product to popularity overnight. Of course, “hot on TikTok” isn’t necessarily a predictor of efficacy or payoff. So, Harper’s Bazaar has cut through the noise to determine which buzzy beauty darlings are truly poised to become icons. After evaluating innovation, performance, and (of course) covetability, we deem these 50 products future classics.
Best-selling formulas that are worth the hype.
Often seen on Dieux cofounder Charlotte Palermino herself, these eye masks are ubiquitous on skincare TikTok. Made from medical-grade silicone, they are worn atop your regular eye cream or moisturizer for intensive treatment without creating excess waste.
This multitasking facial mist soothes skin, calms breakouts, and helps hydrate. Hailey Bieber is a fan, and a single TikTok helped boost sales by 600 percent when user @daveganbeast deemed it “the product I recommend to everyone for acne.”
MAKEUP & NAIL ICONS
Makeup is definitively back, and these products will forever have a place in our bags.
From repairing damage to decorating an updo, these must-haves deserve a spot on your vanity.
In addition to instantly hiding regrowth, these easy-to-use powders, available in eight shades, help camouflage sparse spots or a thinning hairline. Also, unlike sprays or crayons, the water-resistant powder goes on dry for a tacky-free finish that lasts until your next shampoo.
This shampoo is the gold standard (pun intended) for repairing damage. Biotin, plant collagen, caffeine, and niacinamide strengthen hair, while argan and maracuja oils boost shine. Plus, the sophisticated—not overpowering—scent elevates the shower experience.
Scent may be subjective, but these options seem to be universally beloved.
Often called the Internet’s favorite fragrance, Maison Francis Kurkdjian Baccarat Rouge 540 eau de parfum, a sensual, woody floral, was released in 2014 as a limited-edition scent, but it saw such meteoric success that it became a permanent part of the brand’s lineup.
TOOL & DEVICE ICONS
Upgrade your routine with these high-tech, highly effective accessories.
It’s rare for a mirror to have a cult following, but this one is beloved for its lightweight yet simplistic design and long battery life. The magnetic phone clip is key—use the Bluetooth function for perfectly lit selfies and magnifying mirror for brow touch-ups.
Luxurious formulas that make it easy to pamper your skin below the neck.
The essentials that round out our self-care routines.
This humidifier, the first ever sold at Sephora, has repeatedly sold out on the brand’s own site, turning a practical device into a skin care must-have. Adding to its appeal: aroma kits created in collaboration with brands, such as Prose, The Sill, Open Spaces, and (launching this October) Laneige, that lightly scent the air.
This story has been updated since publication.