The Most Iconic Beauty Products of 2022

Robert Hundley
2022 beauty icons
beauty icons 2022


Social media has become the world stage for beauty brands, as viral videos, influencer hot takes, and user rave reviews can catapult a product to popularity overnight. Of course, “hot on TikTok” isn’t necessarily a predictor of efficacy or payoff. So, Harper’s Bazaar has cut through the noise to determine which buzzy beauty darlings are truly poised to become icons. After evaluating innovation, performance, and (of course) covetability, we deem these 50 products future classics.

Table of Contents


Best-selling formulas that are worth the hype.

Hydrating Facial Cleanser

CeraVe Hydrating Facial Cleanser

CeraVe Hydrating Facial Cleanser routinely ranks among Amazon’s top-selling skincare products.

Milk Marvel Dark Spot Serum

EADEM Milk Marvel Dark Spot Serum

This serum is a rising star when it comes to evening out skin tone. Formulated for skin of color but made for all skin types, it gently fights stubborn hyperpigmentation while preventing new dark spots from popping up.

Glowscreen Sunscreen SPF 40 PA+++

Supergoop! Glowscreen Sunscreen SPF 40 PA+++

The iridescent Supergoop! Glowscreen SPF 40—which launched in a new shade this year—made SPF sexy.

Often seen on Dieux cofounder Charlotte Palermino herself, these eye masks are ubiquitous on skincare TikTok. Made from medical-grade silicone, they are worn atop your regular eye cream or moisturizer for intensive treatment without creating excess waste.

The Rich Cream

Augustinus Bader The Rich Cream

Augustinus Bader The Rich Cream inspires such loyalty, brand sales tripled at the pandemic’s peak in 2020.

Lip Sleeping Mask

LANEIGE Lip Sleeping Mask

Celebs like Sydney Sweeney and Justine Skye have dubbed this buttery mask their secret to plump lips. It contains shea butter and coconut oil to nourish, and comes in five juicy flavors like vanilla and mango.

SOS Daily Rescue Facial Spray

Tower 28 SOS Daily Rescue Facial Spray

This multitasking facial mist soothes skin, calms breakouts, and helps hydrate. Hailey Bieber is a fan, and a single TikTok helped boost sales by 600 percent when user @daveganbeast deemed it “the product I recommend to everyone for acne.”

Hyaluronic Serum

Dr. Barbara Sturm Hyaluronic Serum

A few drops go a long way to more hydrated, supple skin with this best-selling serum from celebrity- and BAZAAR editor-loved brand Dr. Barbara Sturm.

Mighty Patch Original

Hero Cosmetics Mighty Patch Original

These pimple patches are the closest thing to a miracle when it comes to shrinking whiteheads. In six to eight hours, the hydrocolloid visibly draws out all the pore-clogging sebum, dirt, and bacteria leaving you with a much smaller blemish.

Abeille Royale Anti-Aging Double R Advanced Serum

GUERLAIN Abeille Royale Anti-Aging Double R Advanced Serum

The beloved Guerlain Abeille Royale Double R Renew & Repair Advanced Serum now has 96 percent naturally derived ingredients.


Makeup is definitively back, and these products will forever have a place in our bags.

Lash Idôle Mascara

Lancôme Lash Idôle Mascara

Lancôme is heralded for its mascaras, but Lash Idôle, the brand’s current best seller, may be its hardest-working one yet. The curved brush lifts and separates lashes for a lengthened, clump-free finish, while the gel formula adds volume without smudging or flaking.

Caviar Stick Eye Shadow

Laura Mercier Caviar Stick Eye Shadow

After Kylie Jenner and Selena Gomez professed their love for Laura Mercier Caviar Stick Eye Color on social media, sales skyrocketed, making the creamy sticks among the most popular prestige eye shadows in the United States.

16HR Camo Concealer

e.l.f. Cosmetics 16HR Camo Concealer

You don’t need to break the bank to cover under-eye bags. This $7 concealer receives high praise on TikTok and from makeup artists, and for good reason: It’s full coverage, won’t settle into fine lines or creases, and lasts 16 hours.

Matte Revolution Pillow Talk Original

Charlotte Tilbury Matte Revolution Pillow Talk Original

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Highly prized at the moment is the rosy-nude Charlotte Tilbury Matte Revolution Lipstick in Pillow Talk: One sells every minute.

Under Eye Brightening Corrector

Smashbox X Becca Under Eye Brightening Corrector

A revival of (defunct) Becca’s beloved concealer, Smashbox x Becca Under Eye Brightening Corrector arrived last fall with additional shades.

Sheer Long-Wear Foundation SPF 19

Estée Lauder Sheer Long-Wear Foundation SPF 19

Estée Lauder Double Wear Sheer Long-Wear Makeup is a lighter take on the brand’s famed formula.

LES BEIGES Healthy Glow Bronzing Cream

CHANEL LES BEIGES Healthy Glow Bronzing Cream

Chanel Les Beiges Healthy Glow Bronzing Cream provides a semimatte (rather than shimmery) sun-kissed look that’s garnered devotees among those with oily-to-combo skin.

Prisme Libre Loose Powder

Givenchy Prisme Libre Loose Powder

Silky, illuminating Givenchy Prisme Libre Setting & Finishing Loose Powder became a makeup artist fave when it launched in 2006, then it shot back into the limelight as TikTok reviews boosted 2022 sales 180 percent.

Hydro Grip Hydrating Makeup Primer

MILK MAKEUP Hydro Grip Hydrating Makeup Primer

Makeup enthusiasts already know why six units of this silicone-free primer are sold hourly. Not only is it—as the name suggests—hydrating and foundation gripping, but it’s also packed with good-for-skin ingredients like hyaluronic acid and niacinamide.

After Bella Hadid applied buttery Dior Addict Lip Glow Oil on TikTok, everyone wanted it.


From repairing damage to decorating an updo, these must-haves deserve a spot on your vanity.

Original Dry Shampoo

Batiste Original Dry Shampoo
Credit: Ulta

A best-selling cult classic in Europe for decades, Batiste Dry Shampoo arrived in the United States in 2015, bringing consumers an effective dry shampoo they could stockpile without breaking the bank.

No. 3 Hair Perfector

Olaplex No. 3 Hair Perfector
Credit: Dermstore

One bottle of Olaplex’s strand-strengthening, bond-repairing No.3 Hair Perfector is sold every three seconds.

Large DP Pin

Deborah Pagani Large DP Pin
Credit: Niche-Beauty

Made of plated stainless steel so it won’t bend or break, this chic hair pin from former celebrity colorist Deborah Pagani will instantly elevate an everyday updo. Available in gold, rose, silver, or black.

Root Coverup Powder

COLOR WOW Root Coverup Powder
Credit: Sephora

In addition to instantly hiding regrowth, these easy-to-use powders, available in eight shades, help camouflage sparse spots or a thinning hairline. Also, unlike sprays or crayons, the water-resistant powder goes on dry for a tacky-free finish that lasts until your next shampoo.

Gold Lust Repair & Restore Shampoo

Oribe Gold Lust Repair & Restore Shampoo
Credit: Sephora

This shampoo is the gold standard (pun intended) for repairing damage. Biotin, plant collagen, caffeine, and niacinamide strengthen hair, while argan and maracuja oils boost shine. Plus, the sophisticated—not overpowering—scent elevates the shower experience.


Scent may be subjective, but these options seem to be universally beloved.

Gypsy Water

BYREDO Gypsy Water
Credit: Violet Grey

While Swedish brand BYREDO has several standouts, Gypsy Water, a mix of bergamot, incense, and vanilla, was the first to catch fire Stateside, and it’s still the brand’s best seller.

Baccarat Rouge 540 Eau de Parfum

Maison Francis Kurkdjian Baccarat Rouge 540 Eau de Parfum

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Credit: Nordstrom

Often called the Internet’s favorite fragrance, Maison Francis Kurkdjian Baccarat Rouge 540 eau de parfum, a sensual, woody floral, was released in 2014 as a limited-edition scent, but it saw such meteoric success that it became a permanent part of the brand’s lineup.

Santal 33 Eau de Parfum

Le Labo Santal 33 Eau de Parfum
Credit: Nordstrom

Leathery, sultry Le Labo Santal 33 launched in 2011, and it became so popular (and ubiquitous) that The New York Times once wrote a piece about it titled “That Perfume You Smell Everywhere Is Santal 33.”

Baies Candle

Diptyque Baies Candle
Credit: Nordstrom

The tart aroma of Diptyque’s top-selling berry-and-rose-blended candle adds elegance to any environment, making it a goof-proof hostess, holiday, or housewarming gift.


Upgrade your routine with these high-tech, highly effective accessories.

Trinity Starter Kit

NuFACE Trinity Starter Kit
Credit: NuFACE

NuFACE Trinity, the first at-home skin-tightening microcurrent tool to get FDA clearance, has racked up raves on TikTok, with more than 75.9 million #nuface views to date.

Skin LED Mask

CurrentBody Skin LED Mask

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Credit: CurrentBody

This LED light mask is best known for a) making regular appearances in selfies and b) inducing a youthful glow in less than five minutes. Use it a few times a week to soften fine lines, soothe skin, and boost radiance.

Riki Skinny Mirror

Riki Loves Riki Riki Skinny Mirror
Credit: Ulta

It’s rare for a mirror to have a cult following, but this one is beloved for its lightweight yet simplistic design and long battery life. The magnetic phone clip is key—use the Bluetooth function for perfectly lit selfies and magnifying mirror for brow touch-ups.

Dyson Airwrap Multi-Styler Complete

Dyson Dyson Airwrap Multi-Styler Complete
Credit: Dyson

Despite its hefty price tag, the Dyson Airwrap styler repeatedly sells out, with users citing its unparalleled versatility—and the fact that it styles hair with minimal damage.

One-Step Volumizer Original Hair Dryer and Hot-Air Brush

Revlon One-Step Volumizer Original Hair Dryer and Hot-Air Brush

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Credit: Amazon

Revlon’s One-Step Volumizer delivers salon-level results at home, earning the tool more than 244,000 five-star reviews on Amazon.


Luxurious formulas that make it easy to pamper your skin below the neck.

KP Bump Eraser Body Scrub with 10{5c5ba01e4f28b4dd64874166358f62106ea5bcda869a94e59d702fa1c9707720} AHA

First Aid Beauty KP Bump Eraser Body Scrub with 10{5c5ba01e4f28b4dd64874166358f62106ea5bcda869a94e59d702fa1c9707720} AHA
Credit: Sephora

The number-one-selling specialty body scrub in the United States, First Aid Beauty KP Bump Eraser Body Scrub uses 10 percent AHA plus pumice buffing beads to polish the skin and smooth rough keratosis pilaris patches.

Brazilian Bum Bum Cream

Sol de Janerio Brazilian Bum Bum Cream
Credit: Sephora

Packed with antioxidant-rich acai oil, skin-tightening guarana extract, and cupuaçu butter, Sol de Janeiro Brazilian Bum Bum Cream has been Sephora’s best-selling body cream for six years—and it has more than 50,000 five-star reviews worldwide.

Suede Rinse-Free Hand Cleanser

BYREDO Suede Rinse-Free Hand Cleanser
Credit: Saks Fifth Avenue

If you’re in the market for a status hand sanitizer, BYREDO’s Rinse-Free Hand Cleanser—specifically in the Suede scent—is beloved by many Take the Edge Off alums like Marianna Hewitt and Nancy Twine, and may become your new favorite.

Kaya Jungle Firming Oil

Costa Brazil Kaya Jungle Firming Oil
Credit: Costa Brazil

Costa Brazil Kaya Jungle Firming Oil sold out four times last year, earning accolades for the way it softens and tones the skin while leaving it subtly scented and glowing.


The essentials that round out our self-care routines.

New White Enamel Anti-Aging Ritual

vVARDIS New White Enamel Anti-Aging Ritual

vVARDIS’s Anti-Aging Serum has a patented WX Formula that builds a protective layer around each tooth, both preventing decay and brightening. (Also in the set: toothpaste, mouthwash, and a toothbrush.)

Pure Silk Sleep Mask

Slip Pure Silk Sleep Mask

Take sweet dreams to new heights with this Instagram-favorite silk eye mask from Slip that effortlessly blocks light to ensure quality Z’s.

Humidifier w/ Aroma + Filter Subscription

Canopy Humidifier w/ Aroma + Filter Subscription

This humidifier, the first ever sold at Sephora, has repeatedly sold out on the brand’s own site, turning a practical device into a skin care must-have. Adding to its appeal: aroma kits created in collaboration with brands, such as Prose, The Sill, Open Spaces, and (launching this October) Laneige, that lightly scent the air.

This story has been updated since publication.

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