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NielsenIQ & Sally Beauty Pave the Way for Beauty Supplier Collaboration
CHICAGO–(Enterprise WIRE)–NielsenIQ, the world’s leading retail measurement and consumer analytics company, and Sally Beauty, the most significant omni-channel hair color retailer in the United States, introduced a new romantic relationship to elevate analytics and maker partnerships in the natural beauty and individual treatment marketplace. NielsenIQ will be the exclusive information supplier to Sally Elegance to create a strategic data sharing and licensing plan that will make it possible for companies to measure comprehensive on the web and offline gross sales and decide helpful pricing and marketing techniques. This connection will include things like NielsenIQ’s merchandising answers, together with pricing and advertising equipment, and is expected to radically boost collaboration throughout…