CHICAGO–(Enterprise WIRE)–NielsenIQ, the world’s leading retail measurement and consumer analytics company, and Sally Beauty, the most significant omni-channel hair color retailer in the United States, introduced a new romantic relationship to elevate analytics and maker partnerships in the natural beauty and individual treatment marketplace.
NielsenIQ will be the exclusive information supplier to Sally Elegance to create a strategic data sharing and licensing plan that will make it possible for companies to measure comprehensive on the web and offline gross sales and decide helpful pricing and marketing techniques. This connection will include things like NielsenIQ’s merchandising answers, together with pricing and advertising equipment, and is expected to radically boost collaboration throughout the omnichannel landscape, closing analytical gaps concerning Sally Magnificence and their producers.
“Customers have increased their reliance on e-commerce whereby shops and makers can no for a longer period run with out owning a complete, actionable watch of their customers and usage designs,” stated Tara James Taylor, SVP Natural beauty and Particular Care Vertical., NielsenIQ. “Our new relationship arrives at a significant juncture with the beauty and private treatment business targeted on buyer-led advancement.”
Presently measuring additional than $68 billion in yearly elegance and own treatment income, NielsenIQ will additional boost its protection of the expanding omnichannel natural beauty retailing landscape by measuring an added $2 billion by means of this partnership. After absolutely integrated, Sally Magnificence will be running on a solitary, modern-day and differentiated visualization platform that incorporates NielsenIQ’s knowledge property and products and solutions.
“As Sally Magnificence continues on our transformative journey and builds extra strategic and collaborative partnerships with our manufacturers, we are thrilled to get started this new connection with NielsenIQ and get started utilizing their detailed merchandising applications to aid retail accomplishment with company intelligence and genuine-time capabilities,” said Pamela K. Kohn, Senior Vice President, Main Merchandising Officer, Sally Attractiveness.
NielsenIQ is the leader in furnishing the most comprehensive, impartial watch of purchaser behavior, globally. Run by a groundbreaking buyer data system and fueled by prosperous analytic abilities, NielsenIQ enables bold, self-confident choice-earning for the world’s leading shopper items companies and merchants.
Using extensive knowledge sets and measuring all transactions equally, NielsenIQ presents purchasers a forward-seeking check out into buyer actions in purchase to optimize general performance throughout all retail platforms. Our open philosophy on information integration permits the most influential purchaser details sets on the earth. NielsenIQ provides the complete truth of the matter.
NielsenIQ, an Advent Intercontinental portfolio business, has operations in almost 100 markets, masking additional than 90% of the world’s populace. For much more facts, take a look at NielsenIQ.com.
About Sally Elegance Holdings, Inc.
Sally Attractiveness Holdings, Inc. (NYSE: SBH), as the chief in skilled hair shade, sells and distributes skilled splendor materials globally by its Sally Beauty Offer and Attractiveness Techniques Team companies. Sally Magnificence Source outlets supply up to 7,000 products for hair shade, hair care, nails, and pores and skin care as a result of proprietary brands these as Ion®, Generic Worth Products®, Over and above the Zone® and Silk Elements® as properly as experienced strains this sort of as Wella®, Clairol®, OPI®, Conair® and L’Oreal®. Magnificence Systems Team suppliers, branded as CosmoProf® or Armstrong McCall® merchants, along with its exterior sales consultants, promote up to 10,000 professionally branded goods such as Paul Mitchell®, Wella®, Matrix®, Schwarzkopf®, Kenra®, Goldwell®, Joico® and Olaplex®, meant for use in salons and for resale by salons to retail individuals. For much more data about Sally Elegance Holdings, Inc., please pay a visit to https://www.sallybeautyholdings.com/.