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Exclusive: After Sephora exit, Selfless by Hyram lands at Target
Pursuing buzz on TikTok and a hurry to declare the influencer brand dead, Selfless by Hyram is saying its upcoming shift after exiting Sephora. Hyram Yarbro, one particular of the primary Gen-Z skinfluencers, has completely confirmed to Shiny that the brand name is neither shuttering nor slowing down, but rather relocating to Focus on — with recently, decreased selling prices. The news before this month of the brand’s exit from Sephora was mainly lumped jointly with studies that Merchandise Natural beauty by fellow influencer Addison Rae was steeply discounted on Sephora’s site. At the exact same time, Item’s overall DTC web page was marked 40{5c5ba01e4f28b4dd64874166358f62106ea5bcda869a94e59d702fa1c9707720} off. Addison Rae has still…
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How Hyram Yarbro Became a TikTok Star, and His Favorite Skin Care Products
The word skinfluencer is practically synonymous with one person: Hyram Yarbro. His social media following is enormous (more than 12 million across platforms), the products he recommends tend to fly off shelves, and his TikTok reaction videos have amassed upward of 10 million views. So how did a 26-year-old with no formal training as a dermatologist or aesthetician become TikTok’s most trusted—and most followed—skin care authority? Yarbro was born and raised on a cattle ranch in (his words) “the middle of nowhere,” Arizona. At 18, he moved to Honolulu, where he’s remained ever since. He trained as a makeup artist and started posting videos on YouTube, but pivoted when he…
For Heavenly Women
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