Retail Coach to update Council | Atlantic

Robert Hundley

ATLANTIC — The internet marketing company hired by the city of Atlantic will give the Town Council a development report Wednesday on their efforts to come across and entice new organizations.

The enterprise, Retail Mentor, was employed by town in August at price tag of just about $32,000. Austin Farmer, the Project Director for Retail Coach, instructed the Council at the time that the business employs, amongst other items, cell phone information to keep track of in which Atlantic consumers are coming from and wherever Atlantic citizens vacation outside the house of the neighborhood to store.

That information and facts, Farmer mentioned, makes it possible for his corporation to slender the area to correct businesses that have the best chance of results in the neighborhood. The corporation also employs the details to perform with existing enterprises to support them good-tune their stock to give the form of merchandise at present unavailable.

Most companies depend on personal computer generated reports to monitor industry places, mobile mobile phone info, he mentioned “paints a significantly better photo.”

The facts makes it possible for the company to slim the area to suitable companies that have the best prospect of results in the neighborhood and they operate with existing enterprises to enable them good-tune their inventory to offer the sort of products currently unavailable.

Officers say they can decide wherever buyers are browsing even though they are in Atlantic, how significantly they journey and where shoppers are shopping outdoors of Atlantic.

The business initial offered some of its data at an occasion in April where by officials reported they were conversing with 35 distinctive companies in the hope of attractive them to open up a store in Atlantic.

In the course of that meeting Farmer outlined 7 categories that the organization explained as “opportunities for growth” in excess of the upcoming 5 decades which incorporate electronics and appliance merchants, wellness and particular care outlets, cosmetics and attractiveness provides retailers, sporting good stores, pet and pet supplies outlets, complete assistance restaurants and restricted provider dining establishments.

“These are just the top types in which we see the most prospective,” Farmer reported at the time. “But what that says to me is that when you have that much possibility and that several groups, you do have the opportunity to grow listed here.”

The company has labored with various Iowa communities which includes Fort Dodge and Carroll the place they have reportedly efficiently recruited 3 new corporations. Nation-broad the business at the moment has 120 ongoing initiatives below the management of 11 personnel.

The conference will start at 5:30 p.m. and will be held in the Council Chambers in Town Corridor.

Email Jeff Lundquist at [email protected]

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