Colorado Springs native releases new book on history of male beauty rituals, skin care | Lifestyle

Robert Hundley

It took David Yi decades to embrace the pores and skin care routines his South Korean mom thrust on him as a very little kid.

There ended up the facials, which he hated, and the stringent adherence to levels of thick and pasty-white substantial SPF items, which, merged with his all-natural widow’s peak, incurred the bullying of classmates, who known as him a vampire. It only added to the aloneness Yi felt as an Asian American in his predominantly white Colorado Springs local community. His mother and father immigrated to the Springs from South Korea in 1983.

And then there was his dad, who had no problem pampering himself with his wife’s cosmetics and products and solutions. It puzzled the younger Yi. At household, self-care was nongendered, nonstigmatized and taken very seriously, but exterior the property, in the Western world, the idea of adult males shelling out attention to attractiveness was scorned.


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“Self-treatment has absolutely nothing to with masculinity in the Eastern planet,” stated Yi, a Springs indigenous. “It’s about empowerment. The Western environment was judging me, and the Jap globe was instructing me some thing else. We will need to stability the two to come to be wholesome individuals.”

His new e-book, “Pretty Boys: Legendary Icons Who Redefined Natural beauty (and How to Glow Up, Too),” explores the background of adult males and masculine-identifying persons and their connection to appears and splendor from the commencing of time to now.

“Beauty has never been gendered. Men and women from all walks of daily life have empowered who they are by way of aesthetics,” explained Yi. “Neanderthals used ground-up pyrite as a indicates of expression. Vikings have been regarded fierce warriors, but they had been also obsessed with aesthetics. They experienced grooming kits, toothpicks, brushes for their beards and hair, tweezers — these had been gentlemen obsessed with beauty.”

If you’ve been paying out focus to pop tradition, you’ll have found men and masculine-identifying folks are returning to their roots, and getting back the serums and eyeliner. They’re embracing gender-bending garments (pop star Harry Kinds), indulging their obsessions with acrylic nails (rapper Lousy Bunny) and adorning their mugs with makeup and dying their hair in Kool-Aid colours (South Korean boy band BTS).

“This is the rise of Technology Z,” stated Yi, a Palmer Substantial College graduate. “They’re more open up and born from the womb with an Iphone. Masculinity norms are switching. Individuals see it isn’t just a person be aware, but expansive and can be a number of items.”


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Yi’s adjust of heart about coddling his pores and skin and saying yes to elegance arrived following leaving Colorado for New York Town, where he worked at Women’s Don Each day, New York Everyday Information, Harper’s Bazaar and Mashable, and wrote for GQ, The Wall Avenue Journal, InStyle and Vogue, amid many others. (He moved back to the Springs a 12 months ago.)

Doing the job in the “cut-throat trend market,” he said, the place he professional racism and invisibility as an Asian, prompted him to return to his self-treatment roots as a type of self-preservation.

“It’s not a self-importance factor. It is coming to terms with who you are, and hugging your skin,” Yi reported. “Poring about your pores is a way to come to be a more empowered human. It’s transformative. It’s more than pores and skin care for me, it’s about the progress of appreciating you. This is the only pores and skin and overall body you have and you will need to value and love it.”


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After leaving the trenches of fashion, Yi established Extremely Great Light-weight (on line at verygoodlight.com) in 2016, an on-line pores and skin treatment publication devoted to men’s beauty and grooming, particularly males of coloration and the LGBTQ group. And in March, he introduced the gender-inclusive skin care brand name Excellent Light-weight (on the net at goodlight.earth), with these goods as Moon Glow Milky Toning Lotion and We Come in Peace Probiotic Serum, all created in South Korea.

“I want to be as inclusive, loving and supportive as I can,” Yi reported. “The tagline is attractiveness past the binary. Attractiveness is for everyone to empower on their own. We as a tradition in 2021 are coming back again to our nascent selves. Magnificence is a conduit of alter and a way to specific ourselves and celebrate who you are. It will make you much better and fiercer.”

Contact the writer: 636-0270

Contact the writer: 636-0270

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