Best New Hair Products Launching in January 2023 to Shop

Robert Hundley

January can be a lot: the goal-setting, the manifesting, the resolutions. We have nothing against a little self-improvement, but rather than trying to reinvent your entire being all at once, may we suggest easing into things by starting at the top? We mean this literally. With the help of new formulas and exciting technology, your hair will be shinier, softer, healthier. 

Tracee Ellis Ross’ Pattern Beauty just launched its first-ever hot tool, a perfect complement to a wash routine that consists of products like Gisous’s new hydrating shampoo and Garnier’s multitasking leave-in. Also worth recognizing are all of the budget-friendly styling formulas you can get right at the drugstore, right now: From TRESemmé, Clairol, and Kristin Ess, they’ll leave you with salon-worthy hair without an appointment.

For all the details on these notable products, and many more launching this month, keep scrolling.


Pattern Beauty The Pattern Blow Dryer

Pattern Beauty The Pattern Blow Dryer

Curly hair tends to be drier hair — and more susceptible to damage from frequent heat styling. Because of this, Ellis Ross sought out to create a hot tool that wouldn’t compromise already vulnerable textured hair. The Pattern Beauty Blow Dryer comes with four unique, curl-friendly attachments (a diffuser, brush, comb, and concentrator nozzle) that will help you shape, stretch, smooth, and define your coils… without pulling, tugging, and otherwise torturing them.

TRESemme One Step Stylers

Tresemmé One Step Curls Crème-Gel

Next time you go to pick up paper towels at the local drugstore, we highly recommend also grabbing one (or more) of these 5-in-1 overachievers. Joining last year’s collection of Sleek, Volume, Wave, and Texture formulas are two newbies: Curl and Blowout. If you want defined, hydrated, frizz-free spirals, go for Curl. Blowout will give you smooth, shiny, silky body. What’s more: Each of the Tresemmé One Step Stylers has a unique QR code on the packaging that’ll bring you straight to styling tips. Talk about bottle service. 

Kristin Ess Hair Accessories

Kristin Ess The Half Moon Claw Clip

You don’t have to book a cut or color appointment to change up your style. Try something new (and way less permanent) by dipping into celebrity hairstylist Kristin Ess‘ chic new collection of Hair Accessories, all under $15. Take your pick (or, even better, grab the whole bunch): a tortoise shell hair stick, a set of three gold bobby pins, a brown fuzzy scrunchie and matching white headband, or a tortoise claw clip that makes a French twist effortless. 

Garnier Fructis Sleek & Shine 10-in-1 Multitasking Leave In

Garnier Fructis Sleek & Shine 10-in-1 Multitasking Leave In

Let the low-maintenance among us rejoice. This one-and-done leave-in spray does pretty much everything short of combing your hair for you. What you get with a few spritzes of Garnier’s 10-in-1 Multitasking Leave In distributed from mid-lengths to ends: smoother, stronger, and healthier hair. Plus, it works on dry or damp hair, so you can use it between washes as a heat protectant or to help tamp down frizz and flyaways throughout the day. 

Gisou Honey-Infused Hair Wash

Gisou Honey-Infused Hair Wash

Dry, dull hair quickly becomes a thing of the past after a few washes with this nourishing Gisou Honey-Infused Hair Wash from content creator Negin Mirsalehi’s buzzy brand. Hydrating honey from Mirsalehi’s family garden hydrates, strengthens, and boosts shine while botanicals cleanse and repair. We love the rich lather that’s still gentle on the scalp.

Clairol Root Touch-Up Color + Volume 2 in 1 Spray

Clairol Root Touch Up Color + Volume 2 in 1 Spray

A few spritzes of this Clairol Root Touch-Up Color + Volume 2 in 1 Spray will instantly disguise wiry grays until your next shampoo and buy you some extra time between color appointments. It also includes volumizers to give you extra oomph at the roots for overall fresher, fuller-looking hair. Choose from five shades.

Kevin Murphy Blow.Dry Wash & Rinse

Kevin Murphy Blow.Dry Wash & Rinse

A great blowout starts in the shower — and this inspired Kevin Murphy to create an ultra-hydrating shampoo and conditioner duo. Shea butter and amino acids in the Blow.Dry Wash & Rinse set hair up for success, helping to reduce the friction that often comes with styling. 

Nexxus Unbreakable Care 

Nexxus Unbreakable Care Anti-Breakage Shampoo

Brushing, styling, coloring… it takes a toll. The sulfate-free Nexxus Unbreakable Care system — which consists of a shampoo, conditioner, and thickening spray — packs keratin protein and amino acids to bulk up each individual strand for stronger, fuller hair over time. 

Bumble and bumble Bb.Sunday Purifying Clay Wash

Bumble and bumble Sunday Purifying Clay Wash

Sundays are for self-care, as they say. With this in mind, Bumble and bumble created a refreshing treatment called Bb.Sunday Purifying Clay Wash to help you (and your scalp) start fresh each week. Apply to damp hair and let sit for two minutes before rinsing and conditioning. 

Monday Haircare Color Protect Shampoo + Conditioner

Monday Hair Clarify, Color Protect & Repair Shampoo + Conditioner

With every wash, your hair color fades. In an effort to maintain that just-left-the-salon vibrancy, the Monday Hair Color Protect Shampoo + Conditioner formulas are infused with nourishing, color-protecting ingredients like shea butter, amino acids, and coconut oil. You might want to prepare to see your hair colorist just a little less often. 

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