Bephies Beauty Supply redefines community in L.A. streetwear

Robert Hundley

This is part of Impression Challenge 4, “Image Makers,” a paean to L.A.’s luminaries of fashion. In this challenge, we fork out tribute to the men and women and brands pushing fashion culture in the metropolis forward.

As significantly as streetwear is rooted in revolt and individuality, there’s constantly a hum of togetherness much too. A single of the foremost, nonetheless often forgotten, motivations at the rear of streetwear is the great importance of banding jointly about a common concept and attitude. Streetwear is about talking back again to the local community you’re a portion of and responding to the conversations all around you. That can be shed in the midst of the drops and spikes in the resale current market.

Beth Birkett has in no way overlooked this. A self-explained New York transplant dwelling in L.A., she is the founder of Bephies Attractiveness Offer, part streetwear manufacturer, aspect collective of women of colour redefining magnificence and vogue as “vivid, potent and person.” “I didn’t truly want to make garments so considerably. But I did want to make a statement,” she claims. “And I did want to produce a community and aid other persons who are truly superior at building outfits.”

Beth Birkett wears Miles Jefferies Hair Bangers Marni Gold Embellished Hoop Earrings, $350

(Nailah Howze/For The Situations)

Beth’s vision can be located about L.A. She is the co-owner and imaginative director of the streetwear staple Union with her partner, Chris Gibbs. (GQ the moment dubbed them the “First Family members of Streetwear.”) She is a costume designer and a co-host of HBO Max’s fact level of competition demonstrate “The Hoopla,” which examines the streetwear scene, society and the business enterprise of manner and movies in L.A. When Beth judges the aspiring designers and business people, alongside with Migos’ Offset and stylist Marni Senofonte, she has an certain existence she’s a person who has been in the activity for a moment. “I normally wanted to be the a person that was having youngsters, putting them on and encouraging them,” she states. “But there’s problems when you’re a Black girl and no one particular thinks that you can actually do that.”

Bephies Natural beauty Source is Beth’s response to what she would like to see more of: “I’m so adamant about creating my possess desk and bringing other seriously dope, proficient persons with me.”

Makeup by Deena; Hair banger by Miles Jefferies; Braids by @thatchick703

Makeup by Deena Hair banger by Miles Jefferies Braids by @thatchick703

(Nailah Howze/For The Times)

Darian Symoné Harvin: What does that seem like?

Beth Birkett: It is a incredibly inclusive put. And that’s always been my aspiration, mainly because I have experienced the prospect to be bundled in a great deal of issues that most people today like myself have not been privy to. That’s why I developed Bephies Attractiveness Supply — to be equipped to do that for other Black ladies and girls of shade. It is not exclusive to that. But it is anything which is vital that I want to emphasize. I’m not seeking to discuss to all Black women, I’m not striving to converse to all females of shade. But I want to demonstrate distinctive kinds of girls — and which is when the attractiveness provides section is really significant to me, due to the fact I’ve never in good shape into any box in terms of beauty and style. I recognize what it is like to not come to feel like you fit into a box. But I’ve normally designed my very own boxes.

DSH: I have discovered that persons get awkward when they simply cannot pinpoint you. And then they challenge that. But all the things you just said feels like the genuine motivation guiding Bephies Beauty Provide.

BB: Actually. The full enthusiasm driving all of it. It’s practically like, “Why really do not we just want to be who we are?” Right? And I recognize that the media and society has been like: “This is attractiveness. This is brains. This is electrical power. This is achievement.” But if you have your personal definition of what that is, that is Okay too.

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Beth moved all-around a large amount as a kid. Born in the Bronx, she grew up among the Palmdale and Lancaster in Southern California and New York (her father was in the armed forces). She remembers frequenting the Slauson swap fulfill. Bephies Attractiveness Provide is her way of currently being “the individual I don’t see out there.” She didn’t know she needed to be in the arts or vogue. “My mothers and fathers weren’t artists,” she says. “So it was kind of a thing I just figured out.”

Bephies introduced in March 2020. The name arrives from a nickname endearment is fairly practically baked into the DNA of the model. Early on, the aesthetic was much more about capturing dynamism by way of tone: Very long-sleeve shirts were additional sizeable, thick scrunchie tops were elevated versions of the nostalgic trend brief-sleeve tees ended up dyed marble and showcased bold statements subtly stitched into the material. Fast-ahead through a full panini and Bephies’ profile is everywhere you go. (And not just on the advertising posters on fences off Melrose and the billboards towering earlier mentioned Sunset.) The manufacturer has collaborated with Henry Mask and Wray & Nephew Rum (a nod to her and Chris’ West Indian heritage) and has worked with this kind of suppliers as Nordstrom.

The Bephies’ e-commerce web-site has the vibe of Claire’s but all developed up. Quite much what Beth was heading for. There are vibrant wood hair ballies, purple leather-based merchandise handcrafted by artist Agnes Baddoo, push-on nails in collaboration with nail artist Astrid Curet and kaftans, robes, pillows, mirrors and silk pajamas, all printed with the Bephies’ brand, which capabilities the profile of a Black woman with Bantu knots and bamboo earrings. There is also a blog site, Notes From the Salon, a curated tale series on “women and beauty, via the lens of our multi-cultural neighborhood, units and self.”

Toga Pulla Black Leather Hardware Loafers, $535

Toga Pulla Black Leather-based Components Loafers, $535

(Nailah Howze/For The Instances)

For Beth, meeting men and women exactly where they’re at is why Bephies has resonated with so quite a few, so promptly. “I’m hoping that they are capable to see themselves,” she claims. “It’s seeing another person that you may possibly not necessarily know or have an understanding of, but you get that she’s not completely accepted. I assume a whole lot of people today gravitate in the direction of becoming a portion of the underdog crew.”

Darian Symoné Harvin is a splendor and lifestyle author. She was born in Very long Seashore, Calif., grew up in Buffalo, N.Y., and lives in Los Angeles.

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