Niche salon serving the market for multi-textured hair in Lewiston and beyond

Robert Hundley

Daria Jones places a customer’s wig under a dryer June 30 at her salon, Luxury in the Hood, at 236 Primary St. in Lewiston. Jones originally prepared to have a elegance provide keep but opened the small business to client providers when she began to foster twin babies. She enjoys the flexibility of staying capable to care for her little ones while at function. Andree Kehn/Sunshine Journal

LEWISTON — Juggling a new small business and fostering 4-month-aged twins amounts to three whole-time employment, but it is just a different chapter in Daria Jones’ e-book of existence.

Daria Jones, proprietor of Luxury on the Hood on Key Street in Lewiston, cleans and sets a wig June 30 for a client. Jones specializes in multi-texture hair including wavy, curly and coarse hair. Andree Kehn/Sunlight Journal

The not rather center-aged proprietor of Luxury in the Hood has labored in significant-close salons on Newbury Street in Boston and Carytown in Richmond, Virginia. But she selected to come back again to Lewiston to begin up her 3rd salon.

Luxurious in the Hood specializes in multi-textured hair, in a current market that Jones feels strongly is underserved.

“I truly constantly realized there was a absence for multi-textured hair. Like I recall functioning at Sarah Jeannes,” Jones stated, referring to the now closed salon on Sabattus Street, “and we’re conversing about a 200-mile radius, people today have been coming to get their hair finished.”

Textured hair transcends ethnic lines. An approximated 65% of the U.S. populace has curly, wavy or coily hair, in accordance to a 2018 TextureTrends report from NaturallyCurly. But make no slip-up, multi-textured hair can be really complicated to sustain on a working day-to-day basis and needs unique interest. It’s time consuming, necessitates plenty of hydration, is tough to detangle without having breakage and acquiring extra than one texture is completely typical.

Jones claimed she is certified in five states, including Maine, in which she is a accredited cosmetologist and a accredited cosmetology instructor, with a lot more than 2,500 hrs of teaching and extra than a ten years of knowledge.

“When you go to cosmetology school, you only get two weeks, if that, of multi-textured hair schooling,” she explained. “So, you’re in college for 13-18 months and you only get two weeks of textured hair (training).”

It is a single of the good reasons Jones decided to turn out to be an teacher, to expand stylists’ comprehending and tactics of doing work with multi-textured hair.

“That’s also why I supply continual education and learning for multi-textured and which is a company I’ve been functioning for the very last 6 a long time,” Jones described. “Just heading in salons and no matter what multi-textured class they want and education them up for it.”

Luxury in the Hood opened in March in the previous Mary’s Candy Store at 236 Key St.

“Business has been superb,” Jones reported. “People listen to that we’re in this article, they tell their pals. People today are ecstatic about obtaining a comprehensive-services experience for the reason that a great deal of the assistance-companies now are braiders.”

Braiders, she stated, are not certified in Maine, which signifies they can not supply services like shampooing. It is one of the good reasons she made the decision on the identify Luxurious in the Hood.

“Because you’re not likely to get a small-conclusion salon working experience,” she reported. “You’re heading to get a large-end salon encounter – that is the tradition of salons that I like, so that is what I want to offer.”

The other explanation, she stated, is that Lewiston’s nickname in sure circles in Maine is the Hood.

“So I do not just get in touch with this the Hood, but I get in touch with it the community,” she claimed. “I am in this article for my fellow neighbors.”

In early June on a balmy Friday at noon, there was Jones, manning a gasoline grill on the sidewalk in front of her salon, smoke swirling as she presented free of charge meals to anyone who needed just one.

“I adore to just be equipped to assistance the local community often and give totally free foods,” she mentioned. “If I had somebody who was ready and inclined to cook extra generally, I would unquestionably host it a lot more generally, but we’re going to consider and do it at the very least just about every other month.”

Jones wishes to develop her company to increase a magnificence source retailer to services her shoppers and salons, a little something she reported is also desired in the area. As she works to get the salon business enterprise up to velocity and construct her clientele, she designs to have as lots of splendor materials as she can in her salon.

Likely environmentally friendly is also aspect of the approach. The salon enterprise utilizes a ton of chemical compounds, dyes and single-use packaging, not to point out h2o. But until finally not long ago there hasn’t been a countrywide plan to enable salons recycle all that waste.

Jones claimed she is working to become a Eco-friendly Circle licensed salon.

Eco-friendly Circle Salons is a Canada-based mostly corporation that promises to have above 16,000 waste warriors in the U.S. and Canada recycling up to 95% of their waste just about every year.

As a result of the system, salons can recycle hair clippings — which can be built into oil booms to soak up oil spills — surplus hair color, foils, plastics, private protective products and other one-use goods like cotton swabs, waxing strips and nail data files. It’s a prospect that excites Jones.

The last part of her business that Jones feels is element of her community determination is what she calls her group instruction courses.

“I’m supplying lessons for people today to learn how to just take care of their hair,” she mentioned. “We have a good deal of combined parenting in this space.” So she teaches mothers and fathers and the youngsters the essentials — how to shampoo hair, blow dry, deal with the scalp since it will get dry and she explained can be really unpleasant.

“I want people today to convey their kids in so they discover how to consider treatment of their hair and it will become considerably less traumatizing,” Jones included, noting her reduced pricing for children demonstrates her determination. The lessons are free.

Jones claimed know-how allows her deal with her organization more efficiently, so she asks shoppers to down load her application, leave hard cash or a credit score card to make an appointment and continue to be up to day with her choices.

Luxurious in the Hood has a web-site and individuals can obtain her on social media platforms Fb, Instagram and Snapchat.


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