Bephies Beauty Supply is redefining what community in L.A. streetwear looks like

Robert Hundley

Beth Birkett, founder of Bephies Splendor Provide wears Maison Margiela Denim Denims with Slash Detail, $630 Sacai Vest/Blazer (Get hold of for information) Simone Rocha Shirt Toga Pulla Black Leather-based Components Loafers, $535 Lisa Eisner Black Jade Bomb Ring, $2,800 (Nailah Howze/For The Instances)

This is section of Image Issue 4, “Picture Makers,” a paean to L.A.’s luminaries of type. In this challenge, we pay tribute to the folks and makes pushing vogue tradition in the town forward.

As much as streetwear is rooted in rise up and individuality, there’s usually a hum of togetherness far too. One particular of the foremost, still generally neglected, motivations guiding streetwear is the worth of banding with each other about a frequent information and state of mind. Streetwear is about chatting back again to the community you’re a element of and responding to the conversations all-around you. That can be misplaced in the midst of the drops and spikes in the resale market.

Beth Birkett has never ever forgotten this. A self-explained New York transplant residing in L.A., she is the founder of Bephies Attractiveness Provide, portion streetwear manufacturer, aspect collective of females of coloration redefining attractiveness and style as “vivid, impressive and personal.” “I did not genuinely want to make garments so considerably. But I did want to make a assertion,” she claims. “And I did want to generate a community and assistance other people today who are seriously excellent at creating garments.”

Beth Birkett wears Miles Jefferies Hair Bangers; Marni Gold Embellished Hoop Earrings, $350

Beth Birkett wears Miles Jefferies Hair Bangers Marni Gold Embellished Hoop Earrings, $350 (Nailah Howze/For The Moments)

Beth’s eyesight can be located all-around L.A. She is the co-proprietor and resourceful director of the streetwear staple Union with her husband, Chris Gibbs. (GQ the moment dubbed them the “First Family of Streetwear.”) She is a costume designer and a co-host of HBO Max’s truth levels of competition show “The Hype,” which examines the streetwear scene, tradition and the organization of manner and films in L.A. When Beth judges the aspiring designers and entrepreneurs, along with Migos’ Offset and stylist Marni Senofonte, she has an certain presence she’s a person who has been in the activity for a minute. “I generally required to be the just one that was getting young children, placing them on and helping them,” she says. “But you can find challenges when you are a Black girl and no a single thinks that you can actually do that.”

Bephies Magnificence Supply is Beth’s reaction to what she desires to see extra of: “I’m so adamant about generating my possess desk and bringing other really dope, proficient persons with me.”

Makeup by Deena; Hair banger by Miles Jefferies; Braids by @thatchick703

Make-up by Deena Hair banger by Miles Jefferies Braids by @thatchick703 (Nailah Howze/For The Periods)

Darian Symoné Harvin: What does that appear like?

Beth Birkett: It is really a very inclusive location. And that is often been my desire, mainly because I have had the possibility to be involved in a whole lot of factors that most individuals like myself have not been privy to. That’s why I created Bephies Splendor Supply — to be ready to do that for other Black women and women of color. It is really not exclusive to that. But it truly is some thing that is significant that I want to highlight. I am not seeking to discuss to all Black women, I’m not striving to communicate to all females of coloration. But I want to show distinct kinds of ladies — and which is when the elegance supplies component is definitely crucial to me, because I have under no circumstances match into any box in phrases of splendor and type. I fully grasp what it can be like to not feel like you match into a box. But I’ve often developed my own packing containers.

DSH: I’ve observed that individuals get uncomfortable when they can not pinpoint you. And then they project that. But everything you just stated feels like the actual drive at the rear of Bephies Natural beauty Offer.

BB: Definitely. The complete drive guiding all of it. It’s actually like, “Why do not we just want to be who we are?” Proper? And I have an understanding of that the media and culture has been like: “This is splendor. This is brains. This is electricity. This is achievement.” But if you have your personal definition of what that is, that’s Ok too.

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Beth moved all over a large amount as a baby. Born in the Bronx, she grew up amongst Palmdale and Lancaster in Southern California and New York (her father was in the armed forces). She remembers frequenting the Slauson swap satisfy. Bephies Attractiveness Source is her way of currently being “the person I do not see out there.” She did not know she desired to be in the arts or vogue. “My moms and dads weren’t artists,” she states. “So it was type of a thing I just figured out.”

Bephies launched in March 2020. The identify will come from a nickname endearment is quite literally baked into the DNA of the model. Early on, the aesthetic was far more about capturing dynamism by tone: Very long-sleeve shirts had been more considerable, thick scrunchie tops ended up elevated variations of the nostalgic development brief-sleeve tees ended up dyed marble and showcased daring statements subtly stitched into the cloth. Speedy-ahead via a total panini and Bephies’ profile is almost everywhere. (And not just on the promotional posters on fences off Melrose and the billboards towering over Sunset.) The brand has collaborated with Henry Mask and Wray & Nephew Rum (a nod to her and Chris’ West Indian heritage) and has labored with these kinds of shops as Nordstrom.

The Bephies’ e-commerce web-site has the vibe of Claire’s but all developed up. Pretty a great deal what Beth was going for. There are vibrant picket hair ballies, purple leather-based items handcrafted by artist Agnes Baddoo, push-on nails in collaboration with nail artist Astrid Curet and kaftans, robes, pillows, mirrors and silk pajamas, all printed with the Bephies’ logo, which features the profile of a Black woman with Bantu knots and bamboo earrings. There’s also a site, Notes From the Salon, a curated story collection on “women and beauty, by way of the lens of our multi-cultural group, programs and self.”

Toga Pulla Black Leather Hardware Loafers, $535

Toga Pulla Black Leather Hardware Loafers, $535 (Nailah Howze/For The Situations)

For Beth, assembly people today where they’re at is why Bephies has resonated with so a lot of, so immediately. “I’m hoping that they are able to see them selves,” she says. “It’s looking at anyone that you could possibly not always know or recognize, but you get that she’s not absolutely acknowledged. I consider a whole lot of individuals gravitate toward being a part of the underdog crew.”

Darian Symoné Harvin is a splendor and tradition author. She was born in Extensive Seaside, Calif., grew up in Buffalo, N.Y., and lives in Los Angeles.

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This tale initially appeared in Los Angeles Times.

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