The 100 Most Iconic Beauty Products of All Time

La Prairie’s iconic caviar-infused cream redefined decadence in the skincare space. 

What was once the worst-kept French pharmacy secret is now the most beloved micellar cleansing water you can buy almost anywhere. 

This gentle exfoliating powder leaves your skin so glowy, one might mistake you for Meghan, Duchess of Sussex (it’s rumored that she’s a fan). 

It’s not often we can call a nighttime serum a worldwide phenomenon, but Lauder’s ANR is precisely that. 

Combination and oily skin havers stock up on this face wash, because it wipes away all signs of makeup and oil without leaving skin irritated or stripped.

Dermatologists and TikTok agree: This basic, no-frills moisturizer just makes your skin feel so fresh and healthy.

The pale-yellow shade, the packaging, the skin-coddling formula—Clinique’s moisturizer for all skin types is a Hall of Famer.

Waterproof mascara and apocalypse-proof lipstick are no match for this genius makeup remover.

Before setting sprays and skin mists, there was just this: a skin-toning and radiance-boosting mist that feels like a trip to the spa.

There are exfoliating toners—and then there’s P50. In a league of its own, Biologique Recherche Lotion P50 resurfaces skin for a major glow.

Squalane and cocoa butter team up to leave your skin impossibly soft and healed.

These peel pads are the next best thing to a chemical peel at your derm’s office.

We keep coming back to this classic cleanser because it simply gets the job done. No gimmicks, just results. 

The blend of skin-soothing oat extract with dimethicone helps deeply moisturize dry skin and protect it.

This gradual self-tanner has had several upgrades and updates over the years, but it’s still our go-to for a subtle boost of color.

Though the brand has an array of innovative formulas, this classic self-tanning mousse from St. Tropez delivers an even, gorgeous glow every time.

La Mer Crème de la Mer leaves skin feeling pampered, supple, in short—expensive.

Olay Regenerist Micro-Sculpting Cream Moisturizer plumps and lifts.

Elizabeth Arden Eight Hour Cream Skin Protectant can be slathered on lips, cuticles, eyes, cheeks—you name it.

SK-II Facial Essence is the first step in any skin care routine—the watery lotion is packed with more than 50 vitamins and minerals.

Thayers Alcohol-Free Witch Hazel Facial Toner refreshes without drying (and has been doing so for nearly 200 years).

Pond’s Cold Cream removes makeup while imparting softness.

Slather this on your hands, face, body—wherever you need a dose of serious moisture and TLC.

This iconic concealer lives up to its name: It’s creamy, it’s radiant, and it’s the only tube we reach for when we need to look well slept and alive. There’s a reason it’s the number one concealer in the country.

This sheer, radiance-boosting concealer changed the entire beauty industry for the better. To makeup artists and beauty obsessives, Touche Èclat is a full sentence. 

If you’ve ever had a pimple, you’ve probably heard of this award-winning concealer from beloved Japanese luxury brand Clé de Peau. The unique, creamy texture is like Photoshop for spots. 

The secret to Secret Camouflage’s success is that it offers two shades of concealer, so you can always find the exact hue you need to cover dark marks, spots, redness, and more.

Giorgio Armani Luminous Silk Foundation is a staple in almost every makeup artist’s kit: It goes on sheer and looks fresh even hours after applying.

Estée Lauder Double Wear Stay-in-Place Foundation comes in nearly 60 shades and has unmatched staying power.

Lightweight, long-wearing, and skin-perfecting, this translucent powder outperforms all the imitators. 

This drugstore staple redefined the full-coverage concealer. A few taps and you’ll forget dark circles even exist. 

Everything we know about eyebrows we owe to Anastasia Soare from Anastasia Beverly Hills. To many beauty obsessives, this is the only brow pencil to exist.

This fan-favorite pencil has an angled tip for perfect shaping. Plus, it blends out like a dream.

Boy Brow launched in 2015 during the height of our obsession with Cara Delevingne–inspired brows. Unlike other gels that simply set hairs in place, the tinted waxy-pomade texture makes brows appear instantly fluffier.

If length and volume are what you’re after, pick up a tube of this fan-favorite mascara. 

Dior Diorshow delivers volume you can see from the runway, and it won’t smudge or flake.

Maybelline New York Great Lash uses a teeny spiral spoolie to impressively comb through every eyelash.

As the name suggests, this is the only mascara to turn to if you’re after good, clean volume. It’s a staple in makeup artist’s kits. 

The name’s a little hyperbolic, but the results aren’t: If dramatic lashes are your thing, this mascara delivers iconic results.

Volume is in the name, but this mascara also helps define each lash and hold curl.

This mascara is all about length and definition, and the brush helps capture every single lash.

A delicate balance of peach, pink, and gold, NARS Orgasm works on all skin tones (and is just fun to say).

This makeup staple delivers the perfect sun-kissed matte color for all skin tones.

Bobbi Brown’s Shimmer Brick Highlighter has been creating a candlelit glow since before highlighter became part of our standard makeup vocabulary. 

A perennial favorite of makeup artists everywhere, this unique gel-cream bronzer leaves behind the most natural-looking glow.

Bronzer is its own language. There’s Hoola, and then there’s Laguna, a shimmery powder that blends like a dream.

This oversized bronzer doesn’t just make you glow—it makes you look like you just stepped off a yacht.

From the handcrafted illuminating pearls to the signature violet scent, this highlighter is truly iconic in every way.

Only a bronze icon could create such an iconic bronzer. Silky, soft, and skin-loving, this bronzer makes you feel more expensive with every swipe.

This stain was originally invented for, um, not your face, but has since become known as the go-to lip and cheek stain.

It definitely tingles, but this plumping lip gloss leaves your lips looking instantly lush.

There’s no other red lipstick in the world that inspires such devotion, because Ruby Woo looks great on everyone.

Black Honey works with the tone of your lips to leave the most gorgeous natural berry sheen.

Juicy Tubes are mostly responsible for the lip gloss craze of the early 2000s, but the decadent formula still holds up decades later.

This bright-red lipstick has been turning heads since the 1950s, and it still looks gorgeous today.

This gloss gets credit for seriously plumping and hydrating without feeling sticky. 

Cherry ChapStick was a classic even before Katy Perry immortalized it in song. 

You know a classic when you see one. In the case of Burt’s Bees balms, we see them rolling around the bottom of every handbag we’ve ever owned. 

Other than five, 999 is probably the most recognizable number in the beauty world. The red lipstick from Dior is universally flattering.

Named after Elsa Schiaparelli’s signature hue, Schiap is the bold lipstick shade you’ve seen on nearly every celebrity.

From the packaging to the formula, Maybelline’s iconic Baby Lips balm is a drugstore beauty staple. 

Though many clear lip glosses exist these days, there’s only one makeup artists recognize: M.A.C’s Lipglass. 

This cult-favorite texturizing spray adds body and volume without weight. When it launched, it kick-started an entirely new category in hair care. 

This is the only shampoo we turn to when our scalps are irritated and flakes start falling.

This deliciously scented shampoo gently cleanses to remove product buildup, resulting in your hair looking soft and bouncy. 

Chances are you’ve probably owned a bottle of this hairspray at one point in your life. It holds for hours, quells frizz, and can still be styled and brushed for a softer look. 

In the sacred beauty timeline, there is B.D. (before Dyson) and A.D. (after Dyson). The brand changed the way we approach heat styling and damage from hot tools. 

The first time we ever heard of oat milk wasn’t in a coffee shop but in this award-winning dry shampoo. It cleanses hair, eliminates grease, and adds texture and volume. 

Nothing tackles serious oil while keeping hair hydrated like Paul Mitchell’s Awapuhi. Plus, it smells so damn good.

Micelles and white vinegar purify your hair and scalp, while the (certified organic) rosemary and peppermint fragrance feels like a jolt of caffeine in the morning.

Soft, flexible bristles help glide through tangles without tugging or pulling. This brush is an essential in every bathroom.

For serious knots and tangles, grab the Tangle Teezer. The unique palm-shaped design helps you tackle even stubborn, hard-to-reach knots on wet or dry hair.

This brush styles wet curls flawlessly, but can also be used for detangling and blow-drying. 

This argan oil-infused serum and its iconic scent have kept our hair smooth, shiny, and smelling good for years. 

Once only available overseas, L’Oréal’s Elnett hairspray has been flying off shelves in the United States for years because of its ultra-fine mist and brushable hold. 

This shampoo gently cleanses hair, adds shine, and boosts health with antioxidants to prevent damage. 

This warm, sexy scent helped catapult floral perfumes into the modern era. 

Chanel No. 5’s extravagant floral and aldehydic notes are just part of the reason the eau de parfum influenced the entire beauty industry. Shrouded in myth and Old Hollywood glamour, owning a bottle of No. 5 is still a rite of passage for all beauty fans.

This modern take on a similar fragrance from the 1970s features popular notes of black coffee, white flowers, and sweet vanilla. 

Like many icons, Miss Dior is a master of reinvention. The latest iteration features a spicier rose, as well as subtle notes of peach and apricot. 

There was a point in time that the entirety of Manhattan smelled like Santal 33.  

Much like candy, this sweet-but-elegant scent is addictive in the best way.

The first modern gourmand perfume, Angel set the tone for the so-sweet-you-could-eat-it fragrances that still line our vanities today.

Fresh and floral with a girlish charm, Daisy is for those who are young or just young at heart.

In the 1920s, wearing Shalimar meant you had a bad-girl reputation. Today, it means you have excellent taste and an appreciation for fragrance classics.

This deliciously scented shampoo gently cleanses to remove product buildup, resulting in your hair looking soft and bouncy. 

The bottle, the name, the scent, the advertisements—everything J’adore touches is iconic.

You can thank White Diamonds, a sheer floral, for the hundreds (thousands?) of celebrity fragrances that followed after it dropped in 1991. 

It’s hard to pick just one iconic Tom Ford scent, but Black Orchid was the designer’s first release back in 2006. It’s a must-try for fragrance lovers. 

A classic woodsy scent that anyone can wear well. 

Shu Uemura Eyelash Curler is the only lash curler as far as most makeup artists are concerned; it allows you to get super close to the lash line.

Tweezerman’s superior quality and engineering result in tweezers that will stay sharp and precise for years to come.

The Beautyblender Original is the perfect shape for buffing foundation into an airbrushed finish. Simply dampen and squeeze before using.

This moody, near-black purple is our go-to fall manicure shade. 

This blend of lightweight oils helps heal scraggly, dry cuticles within minutes. 

Another near-black, Wicked is a chic bloodred shade. 

This sheer pink leaves nails looking glossy and refined without adding much color at all.

Beloved by royals, Ballet Slippers is the prettiest shade of pale pink. 

Nothing’s more iconic than a red manicure, and Big Apple Red packs a punch every time.

This nearly-black red polish hit the scene in 1994 and started a frenzy of similar shades.