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Shiseido CEO on why skin care set to become ‘even bigger’ post-pandemic
Facing the troubles of the COVID-19 pandemic, the company took methods to fortify the foundation of its business enterprise – this meant likely back to its roots as a pores and skin treatment skilled. “Last calendar year, as we faced [COVID-19] we arrived up with was an strategy to make back again superior. In the up coming two, 3 decades up to 2023, we want our core to be more robust, which is skin care the place we have a lengthy R&D knowledge, advertising and marketing expertise… My scope in the following 3 years or so is really to get our small business foundation more robust by producing use of…