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Sally Beauty becomes data analytics provider
The premier omnichannel hair coloration retailer in the U.S. is partnering with a important retail measurement and client analytics organization. Sally Splendor is building a strategic info sharing and licensing method supposed to permit manufacturers to measure in depth on the web and offline income, as perfectly as decide successful pricing and advertising strategies. NielsenIQ will be the special data company to Sally Beauty for the software. The collaboration will incorporate NielsenIQ’s merchandising options, which include pricing and advertising tools. Now measuring yearly magnificence and private care revenue, NielsenIQ will evaluate an supplemental $2 billion by means of this partnership. At the time entirely integrated, Sally Splendor will be working…