Reformation and others among Greater Good Awards shortlist nominees

Robert Hundley

The 2021 Larger Good Awards nominees identify organizations that have excelled at social-great initiatives — specifically individuals that have raised awareness and educated shoppers in places like mental well being, social justice, racial inequality, infectious disorders, sustainability and extra.

 

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Among the this year’s entries focusing on infectious health conditions, ATTN and NBC broadcasted ‘Roll Up Your Sleeves.’ Presented by Walgreens, the primary-time wide range broadcast was made to inform and really encourage folks with COVID-19 vaccine worries to study the points and get vaccinated. Hosted by Russell Wilson and Ciara, the activation offered a “thank you” to vital personnel and highlighted comedic functions, serious-daily life tales and instructive discussions with entertainers and politicians. MTA and Function & Co. also lifted awareness about COVID-19 vaccines in New York as a result of the MTA COVID Tracker, which built-in town vaccination web sites into its Are living Subway Map. The initiative authorized consumers to see extra than 600 websites on the map, several hours of procedure, how to make an appointment and the form of vaccine provided at each location.

 

In the social justice groups, News Not Sound, a mobile system founded by journalist and previous Main White Household Correspondent Jessica Yellin, delivers substantive, succinct details on information stories to give individuals a better knowledge of — and extra self-confidence to interact with — matters in the information. A further social justice entry is Upwave, the Advertisement Council and COVID Collaborative’s ‘It’s Up to You’ COVID-19 vaccine schooling initiative. To change the general public mentality from vaccine problem to self-assurance, the campaign used cross-platform video marketing. AI boosted the creative to guarantee that the campaign resonated with target teams, directing men and women to info and resources about COVID-19 vaccines.

 

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Verizon is shortlisted in the education classification for the Verizon Ground breaking Discovering systems, which supply cost-free technology to college students in university and at residence. These plans incorporate the VIL Schools Plan, which features tablets and a hands-on tutorial mentor in 511 center and large colleges. And the company’s STEM Learning Applications made available science, technological know-how, engineering and math schooling alongside college mentoring with a concentration on rural woman and minority male center faculty learners.

 

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This year’s entries also include things like Citi in the LGBTQ+ class. The economical expert services company’s ‘True Name’ marketing campaign bundled a partnership with Mastercard to grow to be the first main lender to supply customers with the capability to use their selected initially identify on branded credit history playing cards and across client company channels. In the racial justice group, entries involve Forbes for the ‘State of Black Entrepreneurship.’ The ongoing material challenge incorporates historic investigate uncovering a long time of underrepresented Black company successes, together with new quantitative details and multimedia storytelling that shows wherever Black entrepreneurship stands these days and where it’s headed.

 

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Ultimately, in the sustainability class, Reformation and FibreTrace are nominated for advancing trend transparency. The company’s weather-constructive denim selection capabilities fiber traceability technological innovation that permits clients to scan a garment’s tag and check out the denim’s overall lifecycle.

 

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As we wait to see which entries Digiday Media’s judges will choose for their winning roster, here’s a glimpse at all of our finalists below:

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