The brand was conceived to give Indian consumers a K-elegance seasoned that is catered to their needs, fears, and life.
For instance, unlike standard K-natural beauty brands, Quench Botanics does not espouse a lengthy 10- or 12-move skin care plan.
“This is one particular of the most crucial points for us. Indian shoppers really don’t expend extra than seven to 10 minutes on pores and skin treatment per day. Hence, expecting them to follow a lengthy 10-stage plan would be unrealistic,” said Janvi Kapadia, brand name manager of Quench Botanics.
To counter this, the model made merchandise that authorized buyers to get shortcuts, like an oil-based mostly foam cleanser that simplifies the K-elegance double-cleansing method into one particular action.
Moreover, the business targeted surveyed over 200,000 customers to come across out their major skin problems and made solutions based on that information.
At the minute, the corporation has four key skin treatment lines that focus on zits-vulnerable, delicate, uninteresting and dry skin.
The organization stated it would keep on to conduct marketplace research so it can align its products progress to the present pores and skin care needs and tendencies.
“The idea is to start new ranges that go over many other skincare considerations. We are also hunting to broaden the recent products ranges by introducing products and solutions that are incredibly well-known in Korea but not generally offered in India,” said Kapadia.
Climbing K-wave
Quench Botanics introduced in May well this yr and is presently available on its official web-site as very well as Amazon India.
It has also scored a distribution offer with retail chain Overall health & Glow, which shares its products in about 200 brick-and-mortar shops.
The corporation believes it can faucet into the developing K-elegance desire which has been pushed by the desire in one of a kind substances connected with Korean natural beauty products like centella asiatica and ginseng.
Consciousness of these has been propagated by social media, in which influencers have been building material close to the K-natural beauty trends and philosophies.
“Considering the escalating arrive at of social media, Indian customers are significantly more aware of world-wide skin treatment developments and genuinely are keen to experiment and try out new merchandise. The brand name is centered on young and aspirational consumers who are informed about the gains of Korean attractiveness,” Kapadia mentioned.
Unsurprisingly, the curiosity in Korean skin treatment is also fuelled by the growing penetration of K-pop and K-dramas.
“The growing recognition of K-pop and K-dramas throughout India has played a terrific position in driving desire for Korean skincare. Young, aspirational people are actually motivated by the celebrities’ ‘glass skin’,” said Kapadia.
Kapadia highlighted that Indian consumers resonate with purely natural ingredients as most of them are acquainted and relaxed with Indian Ayurvedic ideas. At the same time, they are also wanting for helpful, fasting-acting solutions.
“A whole lot of people are now looking for products which have a blend of all-natural ingredients and efficacy boosting actives which assure that a item truly works. That is accurately what Korean skin care is about. It features combining normal ingredients with actives these as retinol, niacinamide, hyaluronic acid… making certain that items are productive and at the exact time pretty mild on the skin,” said Kapadia.
