Pure Body Naturals class action alleges beauty products falsely advertised as natural

Robert Hundley
Close up of beauty products against a tan backdrop.
(Photograph Credit score: Raimunda-losantos/Shutterstock)

Pure Body Naturals class motion:

  • Who: Pure Human body Naturals has been hit with a class motion lawsuit by a client. 
  • Why: The plaintiff alleges the company’s hair and system care products and solutions are falsely promoted as “natural.”
  • Where: The Pure Entire body Naturals class motion was submitted in a New York federal court docket.

Pure Body Naturals falsely advertises its body and hair care products and solutions as currently being natural, when really they incorporate a range of non-natural and synthetic merchandise, a new course motion lawsuit alleges. 

Plaintiff Corey Klar filed the course action lawsuit from Sendayco LLC (Pure Human body Naturals) on Feb. 3 in a New York federal court, alleging violations of state and federal purchaser laws. 

The lawsuit relates to a variety of Pure Human body Naturals merchandise, like shampoos, system washes, incredibly hot cream, scrubs, masks, balms, gels and serums. 

According to Klar, Pure Entire body Naturals makes and sells its goods employing a promoting and advertising and marketing campaign centered all over claims that enchantment to wellness-aware buyers, creating out that its goods are “Pure” and “100{5c5ba01e4f28b4dd64874166358f62106ea5bcda869a94e59d702fa1c9707720} Natural” or “100{5c5ba01e4f28b4dd64874166358f62106ea5bcda869a94e59d702fa1c9707720} Pure.” 

“However, Defendant’s advertising and marketing and advertising and marketing marketing campaign is bogus, misleading, and misleading due to the fact the Items include non-purely natural, artificial elements,” the lawsuit states. 

Pure System Natural products and solutions consist of artificial components, lawsuit alleges

The lawsuit states that the Pure Entire body All-natural products incorporate a array of artificial components including citric acid, tocopheryl acetate, xanthan gum, preservatives, alcoholic beverages, and substantially additional. Some of the ingredients are identified carcinogens, the lawsuit alleges.

Getting that the ingredients are not pure and are really synthetic calls for a scientific investigation and awareness of chemistry beyond that of the common client, Klar suggests. 

This is why, even while the ingredients are identified on the back of the products’ packaging, the fair purchaser would not realize that these elements are synthetic, he alleges.

According to the lawsuit, clients paid a premium for the solutions simply because they have been deceived into considering they were pure. 

The lawsuit seeks to stand for all United States people who purchased a person of the Pure Entire body Naturals products named in the lawsuit, in addition a New York subclass. 

Klar is suing for breach of New York Basic Business Regulation and the Magnuson-Moss Warranty Act. He seeks certification of the course motion, damages, fees, expenses and a jury demo. 

Meanwhile, customers have recently filed class action lawsuits from AriZona Drinks, Kroger, Capri Sun-maker Kraft Heinz and Coppertone-maker Beiersdorf boasting their solutions are falsely marketed as “natural.”

What do you think of the statements versus Pure Entire body Natural in this circumstance? Allow us know in the feedback!   

Klar is represented by Jason P. Sultzer and Daniel Markowitz of The Sultzer Law Group Laptop.

The Pure Entire body Naturals class action lawsuit is Corey Klar et al., v. Sendayco LLC, Case No. 2:23-cv-00823, in the U.S. District Court docket for the Jap District of New York.

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