Illustration: Pedro Nekoi
Prime Day is back (this year slightly later than the year before), and that means lots of great deals on covetable beauty buys. Lots of Strategist-approved things are on sale, including an assortment of GHD straighteners, which Michelle Obama’s hairstylist, Yene Damtew, uses to style her hair. If you missed out on last year’s sale, there are a few products we called out in 2021 that you’ll be able to grab again, including the TikTok-famous NūFace Mini, which, at $144, is just a fraction of the price, and the Strat-favorite Waterpik, which we dubbed the “only thing worth buying on Prime Day.” On the topic of Strategist favorites, there are a bunch this Prime Day: Aquaphor’s popular healing ointment (beloved by Accutane users and Ryan Destiny), and the Laneige Lip Balm, which we dubbed the best glossy balm. Most everything we recommend will be something you recognize (or from a brand we’ve written about before). We’ve also triple-checked prices to make sure it’s an actually good deal.
As always, we expect deals to go quickly, so we’ll be checking this post regularly throughout the day. And in case you’re in the market for more than face-sculpting devices and glow-y lip balm, check out our Prime Day hub or our Twitter, which we’re updating regularly.
Note: We’re done updating this post, but you can keep shopping the deals below until 3 a.m. ET on Thursday, July 14, when they expire — although some of these items might sell out before then, so don’t dillydally!
A three-pack of Maybelline’s cult-favorite Baby Lips balm, available in three flavors: the original clear (which has an SPF factor of 20); Dr. Rescue (a mentholated option); and the shade Cherry Me, which gives lips a subtle wash of color.
For hydrating dark under eyes, these Rio-recommended eye patches contain brightening snail mucin along with seaweed and tea-tree extracts, which moisturize and heal skin. “They help create the perfect smooth, replenished based for my concealer,” says Rio. “They’re unreal.”
This well-reviewed brush-shaped hairdryer is a favorite of both hair professionals and those attempting to achieve a salon-worthy blowout at home.
When we asked teens what they were buying at the drugstore, a bunch mentioned this toner from Thayers. And if rose doesn’t appeal, you can try the lavender or the cucumber scent.
Step up your flossing game with a Waterpik, which we named the best water flosser on the market for its versatility (the different tips make it ideal for anyone with dental work) and its strength — according to Dr. Pia Lieb, the founder of Cosmetic Dentistry Center NYC, “It has the strongest engine on the market,” explaining that “you want really strong water power to push as much food and debris off of the tooth structure as possible.”
Like last year, we’re highlighting the NūFace, a facial device that tightens and tones using micro-currents that send little electrical signals to your muscles and skin cells — the idea being that, over time, this will build up the muscle and leave skin looking lifted and toned. It’s currently all over TikTok, but we’ve written about it plenty of times before, with Rio Viera-Newton noting that it changed the natural contour of her face. “I noticed that the elasticity in my skin was tauter and that the hollows of my cheeks were more apparent,” she says.
Rio loves these mess-free Neogen exfoliating pads (a favorite from her OG skin-care Google doc), which are available in three scents: lemon, wine, and green tea.
A low PH cleanser from COSRx that’s gentle enough for sensitive skin and contains both BHAs and tea-tree oil to help keep skin blemish free.
GHD makes some our favorite flat irons. This one has a one-inch plate, monitors temperature 250 times per second so as to maintain a consistent temperature of 365 degrees, and has a rounded barrel so you can create curls, flicks, and waves.
And if you need something you can take on the go, they also make a cordless styler, which fits in your bag and has adjustable heat settings.
A smooth natural deodorant that we’ve said is the best for most people (including heavy sweaters).
This hydrating and defining curl cream from Briogeo minimizes frizz and has a soft, flexible hold.
Strat-favorite hair-care brand R+Co has discounted a bunch of its products by 30 percent, including this foam conditioner that our friends at the Cut recommend for thin hair.
Also on the hair-care front, everything from Pattern is 20 percent off including this leave-in conditioner, which came recommended by hairstylist Leigh Hardges for maintaining 4C hair. “This works wonders for detangling,” she says.
Senior Strategist writer Liza Corsillo has been wearing this deodorant from Malin+Goetz for years. It smells just like eucalyptus (thanks to the essential oils) and citronella, which helps to keep odor at bay.
When we wrote about the best candles, we recommended Malin+Goetz’s rum scent. We’re almost positive that the bodywash smells just as good.
Fluffy brows become a hair more attainable with this well-reviewed brow serum from GrandeLash that helps brows look bigger and bolder in about six to eight weeks.
The well-reviewed lash serum is deeply discounted too.
This French beauty staple wipes away stubborn makeup but is gentle enough for sensitive skin.
A cult-favorite facial spray that Tavi Gevinson called “mind-clearing.” It uses a blend of aloe, herbs, and rose water, and, in addition to being incredibly refreshing, it doubles as a setting spray.
In case your skin is sensitive to oils or fragrance, this thermal water from Eau Thermal Avene contains soothing antioxidants that help to calm the skin.
Photo: Courtesy of the Vendor
For curly-haired folks with low-porosity hair — or, more generally, just hair — a lightweight leave-in conditioner that protects against heat damage and cuts down frizz.
The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best acne treatments, rolling luggage, pillows for side sleepers, natural anxiety remedies, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.