Inspired by her late brother, high-end NYC hairstylist opens Staten Island salon

Robert Hundley

STATEN ISLAND, N.Y. — Expanding up in South Seaside with 4 brothers, Loren Zoe Gregory, 31, generally put in time hanging out close to the neighborhood hair salon looking for means to be “girly.”

“I invested most of my days in Baria’s Hair Salon sweeping, chatting with the clientele or getting glammed by one particular of the stylists. I was the only girl of four older brothers, so the salon was my getaway,” admitted Gregory, who now lives in St. George. “This was my escape to go ‘be a female.’”

This working experience ignited her fascination in the hair business, which led to her doing work in substantial-conclusion Manhattan-dependent salons, like The Salon Challenge By Joel Warren at Saks Fifth Avenue. She has slice, colored and styled hair for Victoria Magic formula designs, these in bridal shoots and even for significant-profile designers for the duration of NYC Vogue Week.

But amid the coronavirus (COVID-19) pandemic, Gregory said she discovered herself seeking “more.”

This created her think about her brother, Anthony “Big Ant” Gregory, a properly-identified tattoo artist, who died 13 a long time back.

“A big inspiration of mine would be my late more mature brother Anthony (Massive Ant) of Studio Enigma in Midland Beach front. Anthony passed way when I was 18 decades aged, [when I was] appropriate out of significant university. His passing adjusted my existence physically and mentally. He inspired me to want extra for myself as I journey as a result of this life. He tattooed lots of folks on Staten Island, and at periods I see him in myself,” Gregory said, noting that when her brother died she weighed much more than 300 kilos.

Obtaining graduated higher school with a culinary scholarship, she claimed she assumed two times about that profession preference and was motivated to are living a wholesome life-style.

“He was 30 decades outdated when he passed. I imagined to myself at the time, ‘I have to do some thing with my everyday living.’ At that issue in my existence, I was so heavy, who understands where by I would be currently if I was a chef. My brother was very chubby, experienced diabetes, and he had gotten sick with meningitis. He passed absent very swift. …His passing manufactured me want for more,” she recalled.

Love Is In the Hair by Loren Zoe in Rosebank

Gregory explained that her clients selection from throughout the higher New York place to as considerably as California. (Courtesy of Loren Zoe Gregory)

Really like IS IN THE HAIR

This inspiration led Gregory to choose the leap and launch her possess whole-company salon. Enjoy Is In the Hair by Loren Zoe formally opened on Bay Street in Rosebank in January.

“I believed, ‘the time is now.’ I was searching for progress and one thing new, and what better way to do that than open up my very own shop. I moved away from dread of the ‘what ifs’ and took the leap,” she stated, noting that her shoppers assortment from across the higher New York region to as significantly as California.

Specific Techniques

Utilizing substantial-end innovative hair tactics, Gregory claimed her highlighting method is now in higher desire.

“Nobody really offers this cotton method. No one definitely even appreciates about it. My co-worker [at Saks], Rick Wellman, came up with this idea of employing cotton pads in highlighting. And, so, it is genuinely wonderful since it is biodegradable. It’s a lot less carbon fiber on the planet, since aluminum [used to foil the hair in the highlighting process] doesn’t split down. So this is tender on the earth as well as the hair,” she said.

Love Is In the Hair by Loren Zoe in Rosebank

Working with higher-stop modern hair methods, Gregory claimed her highlighting system is now in superior desire. (Courtesy of Loren Zoe Gregory)

Gregory mentioned she generally compares the use of cotton — as opposed to foil — comparable to baking a potato in the oven.

“If you are heading to bake a potato, you are heading to wrap it in foil, set it in the oven to get all the warmth in, so it definitely cooks the within well. A potato is dense. If you were being heading to wrap the potato in cotton it definitely wouldn’t prepare dinner the within the cotton will allow the hair to breathe. The cotton is softer on the hair,” said Gregory.

Love Is In the Hair by Loren Zoe in Rosebank

A check out of the inside of Adore Is In the Hair by Loren Zoe in Rosebank. (Courtesy of Loren Zoe Gregory)


As a accredited yoga instructor who teaches classes at Be Yoga and Dance — located across the avenue from her new salon on Bay Avenue — Gregory said yoga and hairstyling are crafted on comparable principals.

“Hair and yoga are truly comparable. They definitely are like the similar language. When I was learning the principles of yoga, it was the very same concepts of hair. It’s all about harmony,” she explained.

While she offers a complete-range of hair services, Gregory mentioned she hopes to offer other elegance-related expert services in the upcoming. In the meantime, she strives to encourage other individuals by means of her operate.

Love Is In the Hair by Loren Zoe in Rosebank

When she gives a comprehensive-array of hair solutions, Gregory stated she hopes to provide other magnificence-connected services in the potential. (Courtesy of Loren Zoe Gregory)

“The natural beauty field evokes me to inspire other people. It’s a imaginative way to connect with other individuals, and share discussion enabling for every person to improve. Remaining capable to make men and women experience good, especially in situations like right now, fills me with so a lot gratitude. Viewing shoppers smile right after the services is completed tends to make my working day,” she said.


Tackle: 1259 Bay St.

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New Organizations in Aim is a weekly column that relates the stories of new Staten Island business house owners. If you have a new company on Staten Island, e-mail [email protected].

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