Fenty Beauty
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Everyone has been talking about Rihanna after her halftime show at the big game and the excitement has carried over to her Fenty Beauty line of cosmetics. Just like Rihanna, her brand is all about inclusivity. Known for products that appeal to all skin tones, Fenty Beauty has become a favorite among makeup lovers globally.
Presented during New York Fashion Week in September 2017. Rihanna drew the attention of the fashion industry’s elite when she debuted her beauty line, which included 40 shades of her Pro Filt’R foundation which has now expanded to 50 shades.
Her cosmetics brand became a highly sought-after product, generating $100 million in just over a month. In addition to being named one of Time magazine’s twenty-five best inventions of 2017, Fenty Beauty also received a Women’s Wear Daily Beauty Inc. award for “launch of the year” in the prestige beauty category. LVMH-owned Fenty Beauty offers lipsticks, eyeshadows, highlighters, blushes, skincare, fragrances and brushes and can be found in stores across the nation and in over a dozen countries around the world.
Rihanna, thanks to the popularity of her music, fashion line and Fenty beauty products, became the first multi-billion dollar artist to headline the NFL Half-Time show. Her bold style, confidence and beauty have made her an icon and trendsetter, inspiring many to experiment with their looks.
Although I adore all Fenty products, I have selected the top 5 must-haves that every makeup enthusiast should have in their beauty bag. Also, I’ve included all the information you need to recreate her gameday glam.
1. Pro Filt’r Soft Matte Longwear Foundation, $39
Lightweight and available in 50 different tones, the Pro Filt’r Soft Matte Longwear Foundation is a cult favorite for good reason. It has a medium coverage that is both natural-looking and effective against oil and shine.
2. Match Stix Shimmer Skinstick, $28
I really recommend Match Stix Shimmer Skinstick if you want a sparkly highlight that won’t make your face look glittering and overwhelmingly shiny. This stick comes in ten different tones and its cream-to-powder mix is perfect for creating natural-looking depth. Want the perfect contour, get the Match Stix Sculpt’r Squad ($84) for a set of three that includes the shimmer stick, corrector and contour stick; available online only.
3. Pro Filt’r Hydrating Primer, $34
Pro Filt’r Moisturizing Primer is a primer that helps foundation last longer by hydrating the skin and evening out the complexion. It also works to reduce the appearance of wrinkles, pores and other skin flaws for a more polished overall look. Get the mini travel size for $18.
4. Gloss Bomb Universal Lip Luminizer, $20
Rihanna’s renowned Gloss Bomb Universal Lip Luminizer has a sheer, glossy finish and comes in a universally attractive shade of pink. You’ll fall in love with the way it smells, which is a combination of sweet peach and vanilla. This lip gloss won Reader’s Choice by Allure and a 2021 Glamour Beauty Award and I’m pretty obsessed with the dusty pink shade – Fu$y.
5. Brow MVP Ultra Fine Brow Pencil & Styler, $22
Lastly, if you want brows that look natural and last all day, try the Brow MVP Ultra Fine Brow Pencil & Styler. It has a spoolie brush on one end and a pencil with a very fine point on the other, so you can define, shape and fill in your brows to add subtle dimension to your look.
Seriously though, if you can only pick a handful of products to try, these five products are must-haves for any make-up lover.
If you loved her look during the performance and want to imitate it, here is a rundown of the products her glam squad used:
In case you were wondering, the mocha liquid lipstick worn by her dancers was her new shade of Fenty Icon Velvet Liquid Lipstick – Bread Winn’r ($29).
Fenty products have been a favorite for so many reasons since being introduced to the brand and it continues to expand. Whether you’re looking for a flawless foundation to match your skin tone, an eye-catching eyeshadow palette, or statement lip color, Riri’s got you covered.
This story was originally published February 14, 2023, 12:00 AM.
