Photograph-Illustration: by The Cut Photograph: Retailer
Amy Liu, founder and CEO of Tower 28 and longtime sensitive-skin haver, lovingly phone calls the brand’s SOS Spray “the Windex of skin treatment.” Named following a lifeguard tower in Santa Monica, Tower 28 embodies the great, inclusive spirit of California. When Liu uncovered hypochlorous acid — a.k.a. HOCI, the vital ingredient in SOS Day-to-day Rescue Facial Spray — she identified a chemist who had been performing on stabilizing the components for 8 many years.
Liu’s individual pores and skin journey was evidence plenty of of the ingredient’s possible. “After I started out making use of our SOS Spray consistently, I absolutely stopped employing medicated steroids, and my pores and skin has never ever been a lot more dependable,” she claims. The influx of users’ before-and-afters also clearly show the products is a cult preferred. In accordance to Dr. Kelly Killeen, double-board-accredited plastic surgeon at Cassileth Plastic Surgical treatment, the spray is ideal applied “right after cleansing, prior to serums, moisturizer, and SPF.”
Since launching, the brand has formulated one particular of the Cut’s (and TikTok’s) preferred blushes and lip glosses and, most not too long ago, a light-weight, water-centered serum suitable for delicate skin named SOS Intensive Rescue Serum.
Yes. This spray, which I uncovered practically two many years back, remodeled my connection to mask wearing early in the pandemic. I wasn’t actively breaking out from the masks I washed religiously, but my pores and skin wasn’t thrilled with the advancement. I professional redness and the occasional breakout on my cheeks right until I started working with the SOS Spray.
I have due to the fact made a pattern of spraying the within of my mask just before slipping it on and heading out the doorway. In the summer, when items can get a small sweaty, I depend on a spritz to keep sporting a mask on the subway far more bearable. In contrast to other face mists that promise elusive “hydration” or normal refreshment, I can basically experience SOS Spray performing. You’d greater feel my skin feels calmer and donning a mask is additional relaxed, and when I never have time to clean my experience right away just after a exercise routine, I really feel self-confident my skin won’t freak out.
That’s how I knew SOS Spray was additional than a pandemic fad: Because I started off incorporating it into my early morning skin-treatment regime and further than. I was packing for a vacation and was curious if the spray could exchange my toner for a week. It did not disappoint. The benefits had been great, and my make-up bag was one merchandise lighter. The smell could possibly be a ton at 1st, à la Biologique Recherche P50, but you’ll before long develop a Pavlovian reaction to its cleanse and salty scent.
My ideal information is to inventory up on the brand’s wide range of measurements. I like to keep the four-ounce bottle ($28) around the doorway for spraying my masks. The 16-ounce refill ($68) has taken up lasting home in my overflowing splendor closet, and, very last but not least, a 1-ounce ($12) bottle is virtually usually in my purse.
They are all out there at Tower28, Credo, and Sephora.
The AAPI-owned brand name, which began in 2019, was manufactured with sensitive pores and skin in mind, thanks to Liu’s 15-plus years in the field and her possess wrestle with eczema. She in the beginning assumed Tower 28’s SOS Spray would strictly become a beloved of buyers with eczema. “The item has the Seal of Acceptance from the Nationwide Eczema Association and has helped me immensely,” Liu suggests. On the other hand, at the peak of the pandemic, use cases begun flowing in. With pimples, sunburn, ear-piercing cleansing, diaper rash, and past, the SOS spray has managed to “create an setting in which your skin can recover alone,” Liu claims.