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Welcome to our Holy Grail Beauty Awards—a story that has never felt more necessary than in 2022.
The beauty industry has grown so much in the last few years, and the amount of new brands, products, and treatments to choose from is exciting but also absolutely overwhelming. What mascara should I buy?! Does this device actually work?! Is this eye cream deserving of the hype?! This is where we, the Cosmo beauty editors, can lend our expertise. Our team has a combined 30+ years of experience reviewing beauty products and treatments, so we’re genuine pros at cutting through the BS and finding the stuff that really truly works. These awards—an edit of the best of the beauty industry right now—are the culmination of months of swiping, swatching, and testing. It contains the 190 holy-grail-status products, tools, and treatments that we swear by right now. So next time you’re unsure of what to add to your cart or put on your face, let this story be your guide.
TABLE OF CONTENTS
Skincare / Makeup / Hair / Body / Scents / Nails / Tools / Pro Treatments
All our favorite zit zappers, glow boosters, and skin smoothers.
Best Eye Cream
The Outset Smoothing Vitamin C Eye + Expression Lines Cream
“ScarJo’s The Outset is an allover standout—especially its eye cream, a godsend for minimizing fine lines and dark circles.” —Lauren Balsamo, deputy beauty director
Best Brightening Serum
Juvia’s Skin The Niacinamide Serum
“It was a surprise to see this makeup brand launch skincare, but this glow-boosting serum proves they clearly know what’s up.”
—Julee Wilson, beauty director
Best Rinse-Off Face Mask
Hyper Skin Fade and Glow AHA Mask
“Have you been waiting for a mask that fades post-inflammatory hyperpigmentation *and* prevents breakouts? This. Is. It.” —JW
Best Acne Face Wash
Skinfix Acne+ 2% BHA + Azelaic Acid + Niacinamide + AHA Cleanser
“This powerful cleanser de-gunks pores, controls oil production, reduces acne-causing bacteria, and minimizes inflammation too. A bona fide multitasker.” —LB
Best Day Cream
Eadem Cloud Cushion Airy Brightening Moisturizer
“True to its name, this fluffy, cloudlike formula cocoons skin in a layer of lightweight moisture for all-day plumpness.” —LB
Best Chemical SPF
Supergoop! Daily Dose Hydra-Ceramide Boost + SPF 40 Sunscreen Oil
“Oil plus SPF sounds like a nightmare, but trust when I say this is super lightweight and hydrating. It wears like serum but protects like sunscreen.” —Chloe Metzger, deputy beauty director
Best Exfoliating Serum
Shani Darden Skin Care Lactic Acid AHA Exfoliating Serum
“We can’t all be Shay Mitchell and get regular facials with Shani Darden, but we can use the latter’s lactic acid serum and the results are just as good?” —LB
Best At-Home Peel
Clinique Clarifying Do-Over Peel
“The blend of AHA, BHA, and PHA acids in this leave-on peel is your dull, congested skin’s worst enemy.” —Sami Roberts, beauty assistant
Best Acne Treatment
Differin Gel Adapalene Gel 0.1% Acne Treatment
“This little retinoid is the only OTC product that’s ever helped my hormonal acne without destroying my skin. It took a few (very slow) months, but my level-10 zits are now a casual level 3—and I’ll take it.” —CM
Best Tinted SPF
EltaMD UV Glow Tinted Broad-Spectrum SPF 36
“My desert-island skincare product, this SPF protects skin with zinc oxide and antioxidants while minimizing redness and discoloration with sheer, light-reflecting pigments.” —LB
Best Night Cream
Elemis Superfood Midnight Facial
“Sign me up for anything that makes me look damn near flawless when I wake up. This overnight mask uses the power of cocoa butter and camu camu fruit to add tons of moisture to your skin while you’re catching your beauty zzz’s!” —JW
Best Mineral SPF
Unsun Mineral Tinted Sunscreen SPF 30
“Finding a mineral sunscreen that doesn’t make you look like Casper the Friendly Ghost is a challenge to say the least. So when you do find one, never let it go. Precisely why this one will be at hand’s reach forever and ever.” —JW
Best Retinol
Dr. Dennis Gross Skincare Advanced Retinol + Ferulic Texture Renewal Serum
“This serum combines retinol with a dose of ferulic acid to tamper the skin-smoothing superhero’s irritating side effects.” —LB
Best Toner
CeraVe Hydrating Toner
“Like a multivitamin for your face, this hydrating toner plumps skin and strengthens its protective barrier with hyaluronic acid, niacinamide, and three types of ceramides.” —CM
Best Spot Treatment
Jori Daily Leave-On Acne Treatment Mask
“We are obsessed with any and all advice from skincare guru Cori Zeichner and board-certified derm Joshua Zeichner. So when the husband-and-wife duo launched a product line, we knew it would be good. This blemish-busting formula (it can be used as a full face mask or a targeted spot treatment) was an instant fave.” —JW
Best Everyday Face Wash
BeautyStat Cosmetics Universal Microbiome Barrier Balancing Cleanser
“The MVP in this sulfate-free face wash? Antimicrobial silver, which sounds gimmicky but actually helps protect and repair your skin each time you cleanse.” —CM
Best Pimple Patches
The Klog Soft Shield Pimple Patch
“Three things I require from my pimple patch: (1) that it’s basically invisible, (2) that it stays on all day, and (3) that it’s free from any irritating actives. These hydrocolloid patches check every one of my finicky boxes—and all for $6.” —CM
Best Gel Moisturizer
Neutrogena Hydro Boost Water Gel
“Most gel moisturizers leave my face feeling sticky with product, but not this fast-absorbing one from Neutrogena. My skin instantly drinks up the hyaluronic-acid-spiked formula for all-day hydration.” —SR
Best Sleeping Mask
Kiehl’s Ultra Facial Overnight Rehydrating Mask With 10.5% Squalane
“This is one of those products you just have to try for yourself to get the hype, but I’ll do my best to explain: It’s like smothering your face in a rich, melty frosting that makes dry-as-hell skin feel shockingly soft and smooth.” —LB
Best Face Oil
Ode to Self Skincare De Palma Hydrating and Clarifying Facial Oil
“Putting oil on your face is the right move when locking in all the benefits of serums and creams. This one is packed with rose-hip oil, so it’s also going to help clear up hyperpigmentation. Amen!”
—JW
Best Neck Cream
Skinmedica Neck Correct Cream
“Peptides, mushroom extract, and rice protein in this cream are *exactly* what your neck and chest need for max smoothness and tightness.”
—SR
Best Eye Serum
Clarins Double Serum Eye
“Clarins is already known for its iconic double face serum, so the launch of this eye-specific formulation—which firms, de-puffs, hydrates, and revitalizes—was bound to be just as epic.” —JW
Best Eye Patches
Dr. Zion x Murad Retinol Youth Renewal Eye Masks
“One of the few skincare products I’ve tried that actually gives instant results, these cooling and plumping patches refresh tired under-eyes in legit 15 minutes.”
—LB
Best Face Scrub
Juice Beauty Prebiotix Instant Flash Facial
“I’m typically not a fan of face scrubs, but the little exfoliating beads in this formula are so fine and gentle that they never irritate my skin or make it look red or blotchy.” —LB
Best Antioxidant Serum
Cetaphil Healthy Radiance Antioxidant-C Serum
“Use this serum on clean skin as the first step in your morning routine and let the vitamin C and niacinamide protect your skin from free radicals throughout the day.” —LB
Best Calming Serum
Burt’s Bees Sensitive Calming Face Serum
“My skin is like a sleep-deprived toddler, and this gentle serum is the only thing that’ll calm it TF down, thanks to a mix of soothing aloe, rice milk, and honey.” —CM
Best Hydrating Serum
Mary Kay Clinical Solutions HA + Ceramide Hydrator
“Make this the first step in your new and improved skincare routine. After washing your face, it’s the boost of hydration (via two forms of hyaluronic acid and skin-mimicking ceramides) that you need before layering on everything else.” —JW
Best Micellar Water
Garnier SkinActive Micellar Hyaluronic Acid Replumping Cleansing Water
“On days when I’m too lazy to do a full face wash, I reach for this one-step micellar water. Just saturate a cotton pad with the liquid, swipe it over your face, and your makeup and sunscreen will disappear.” —SR
Best Face Mist
Chanel N°1 de Chanel Revitalizing Serum-in-Mist
“I love spritzing my face throughout the day with a yummy mist. This one is the yummiest since it’s actually a serum that adds hydration and plenty of glow. Bonus points since it also works over makeup.” —JW
Best Cleansing Balm
Augustinus Bader The Cleansing Balm
“If you aren’t already double-cleansing, then let this balm be your reminder to get to it. It’s a luxe avocado- and olive-fruit-based cleanser that removes makeup like a dream.” —JW
Best Lip Treatment
Three Ships Buttercream Hydrating Lip Mask
$18.00
“Anxiety plus dry weather turned my lips into a flaky, gnawed-on mess that no amount of lip balm could fix. But after a few nights and mornings of this coconut oil and shea butter lip mask, my lips were noticeably smoother and less chapped.” —CM
Best Lip Scrub
Lanolips Lemonaid Scrubba-Balm
“Instead of leaving your lips parched, this conveniently packaged scrubby stick nixes flakes *and* coats lips in a layer of moisture (hi, jojoba oil and lanolin).” —SR
Best Dark Spot Treatment
Urban Skin Rx Advanced Even Tone Day & Night Treatment
“I’ve been using this treatment for two months and my stubborn post-inflammatory dark spots are almost completely gone. The formulation has 3 percent tranexamic acid and niacinamide (one of my personal fave ingredients atm).” —JW
Best Game Changer
Dr. Jart+ Pore Remedy Purifying Mud Mask
“Imagine a world where you can use a mud mask and not waste 10 minutes and all your clean towels trying to take it off. This sheet mask (it’s infused with green mud to deep-clean pores) makes that a reality.” —LB
Best Wrinkle Cream
Caudalie Premier Cru Anti-Aging Cream Moisturizer
“Ideal for anyone who wants to minimize fine lines and wrinkles but isn’t ready for retinoids, this cream uses hydrating hyaluronic acid, plumping plant extracts, and skin-tightening sugars to smooth and firm skin without irritation.” —LB
Best Vitamin C
Olay Regenerist Vitamin C + Peptide 24 Face Moisturizer
“Vitamin C is one of those must-have hero ingredients that will transform your skin in all the ways you need—it smoothes texture, softens lines, and brightens and tightens skin. This cream is packed with it—plus it’s got a dose of vitamin B3 and peptides.” —JW
The very best for your eyes, lips, cheeks, and more.
Best Neutral Eyeshadow Palette
Sephora Collection Mini Pocket Sun Eyeshadow Palettes
“My number one requirement when it comes to eyeshadow palettes is wearability, and this collection of warm matte and shimmer shades (they’re truly perfect for everyday) passes the test. It’s compact enough to fit in the palm of my hand too.” —SR
Best Tinted Balm
Jones Road Miracle Balm in Magic Hour
“This is no-makeup makeup at its finest, folks. Just warm a little bit between your fingers and then tap it on skin—it can be worn alone or layered with makeup—for a hint of deliciously dewy color.” —LB
Best Color Corrector
Bobbi Brown Skin Corrector Stick
“Like a brightener, concealer, and corrector in one, it neutralizes shadows and discoloration in seconds. Who needs sleep or a vacay, am I right?” —CM
Best Bright Lipstick
Hermès Rouge Hermès in Rose Indien
“I feel full-blown fancy when I swipe on one of these lippies. The ultra-saturated, head-turning hues are just as iconic as the brand that makes them.” —JW
Best Dewy Foundation
Nars Light Reflecting Advanced Skincare Foundation
“Say hello to your new go-to foundation for supremely glowy skin. It blends like a dream and is easy to build for times when you want more coverage.” —JW
Best Powder Foundation
Wander Beauty Wanderlust Powder Foundation
“This immediately mattifies my oily skin without leaving my face looking cakey or dried out—plus it plays nice with my highlighter and bronzers.” —SR
Best Brow Pencil
Thrive Causemetics Infinity Waterproof Eyebrow Liner
$23.00
“Even nonexistent brows—hi, mine—will look a zillion times thicker and fuller after 30 seconds of filling them in with this silky, long-lasting pencil.” —CM
Best Mascara
L.A. Girl Plush Lash Mascara
“After wriggling on two coats of this volumizing mascara, I proceeded to spend the rest of the day staring at my come-hither lashes in every reflective surface in my house.” —CM
Best Tinted Moisturizer
Smashbox Halo Healthy Glow All-in-One Tinted Moisturizer
“When you’ve got rosacea like I do, you need a tinted moisturizer that does more than just whisper, ‘I’m here.’ Enter: my favorite formula from Smashbox, which evens out my skin’s redness without looking makeup-y.” —CM
Best Eyeliner
Lancôme Le Stylo Waterproof Long Lasting Eyeliner
“It’s like a liquid and a pencil liner had a very cool baby. I love the way it glides on but then stays perfectly in place even when I’m running around or sweating.” —JW
Best Waterproof Mascara
Benefit Cosmetics BadGal Bang! Waterproof Volumizing Mascara
“Even though this mascara is raccoon-eye-proof, it’s shockingly easy to take off with just a little bit of oil-based makeup remover, so you never need to scrub or tug at your lashes.” —LB
Best Blush
Laura Mercier Tinted Moisturizer Blush
“Leave it to Laura Mercier to transform its tinted moisturizer magic into a blush. A little goes a long way with this hydrating and ultra-blendable pick. Plus, it comes in 14 beautiful hues!” —JW
Best Matte Foundation
Dior Forever Matte Foundation
“When I’m REALLY doing my makeup, like for a friend’s wedding or special event, this is my go-to. The medium-coverage liquid sets to a soft matte finish that controls shine but isn’t overly drying—and most importantly, the transfer-proof formula lasts for up to 24 hours too.” —LB
Best Concealer
Maybelline New York Super Stay Active Wear Longwear Liquid Concealer
“I’ve been wearing this concealer as a foundation. The full-coverage matte formula hides all my dark spots and blends like a dream, so most of the time, it’s all I need.”
—JW
Best Contour Stick
Makeup by Mario SoftSculpt Shaping Stick
“This is the least intimidating contour product I’ve tried. On one end is a creamy color that’s easy to swipe on and build, on the other is a brush that makes blending and buffing so easy.” —LB
Best Highlighter
Live Tinted Hueglow
“Add a few drops of this serum-like highlighter to your body lotion to give your skin a dose of illumination, or dab along your cheekbones to catch every ounce of light that comes your way.” —JW
Best Bronzer
Milk Makeup Bionic Liquid Bronzer
“The exact opposite of the bronzer you wore in high school, this lightweight liquid gives skin just the right amount of warmth (and zero shimmery orange effect) for a realistic-looking glow.” —LB
Best Liquid Liner
Freck Beauty LashRocket Liner With Lash Enhancing Peptides
“If you’re going to spend time on a sanity-defying cat eye, you might as well use a liquid liner that gives back. This one is filled with conditioning peptides to help encourage lash growth each time you draw it on.” —CM
Best Brow Gel
Kimiko Beauty The Brow Sensei
“Gotta love when you can tame and shape your brows while also giving them the nourishment they need. This gel formula is fortified with plant extracts and peptides—the perfect combo for your healthiest brows ever.” —JW
Best Under-Eye Concealer
LYS Beauty Triple Fix Brightening Concealer
“Your dark circles are no match for this concealer. The ultra-creamy full-coverage formula instantly hides shadows, while a dose of turmeric helps brighten up discoloration with time.” —LB
Best Shiny Lipstick
Estée Lauder Pure Color Illuminating Shine
“I was stuck on matte lippies until I tried this collection of high-shine hues. They give a good glisten without overdoing it and are sheer to medium coverage.” —JW
Best Bright Eyeshadow Palette
Ace Beaute Flair Palette
“There are very few palettes that I use every single color of, but this is one of them. From a fiery orange to a shimmery light blue, these hues aren’t for the timid—but also aren’t too wild for anyone wanting to give their look a bit of wow!” —JW
Best Lip Gloss
Ami Cole Lip Treatment Oil
“Chances are you’ve seen this gloss all over your Instagram feed—it went viral quickly after it launched. The universally flattering tint is lovely, and the combo of baobab-seed oil and camellia oil make it ultra nourishing.” —JW
Best Setting Spray
Lawless Beauty Glam Guard Long-Wear Setting Spray
“A big shout-out to all my oily-skin friends, because this one’s for you. Mist this setting spray all over your face before you walk out the door for shine-free skin and makeup that doesn’t budge or smudge.”
—SR
Best Primer
Lune+ Aster HydraGlow Serum Primer
“Part primer, part illuminator, part hydrating serum, this three-in-one formula can be worn alone or under makeup to plump and smooth skin while creating a soft-focus glow.” —LB
Best Lip Stain
E.L.F. Glossy Lip Stain
“Obsessed does not begin to describe my love for this lip stain—it applies like a tinted gloss, moisturizes like a balm, and slowly fades down to a matte stain that sticks around until dinner.” —CM
Best Oil Blotter
Jenny Patinkin Blotter Baby Mattifying Roller
“I love using oil-blotting sheets but hate the single-use factor, which is why I’ve fully converted to zapping shine with this genius little tool. Just roll it over your face to absorb excess oil, and when you’re done? Stash it in your bag so you can use it again and again.” —SR
Best Matte Lipstick
Revlon ColorStay Matte Lite Crayon
“Behold: the most effortless matte lipstick ever. The nondrying formula lasts for hours and doesn’t flake or fade. There are 12 colors in the collection and each has a precision tip with a built-in sharpener.” —JW
Best Face Gloss
Chanel Baume Essentielle Multi-Use Glow Stick
“You know the wet-skin look that’s been trending on IG? This twist-up stick can help you score it in seconds. A few quick swipes give skin a dewy-as-hell gloss-like glow.” —LB
Best Faux Lashes
LoveSeen Lashes
“It was love at first sight (pun intended) when I first popped these bbs on my lids. They are lightweight, pretrimmed, and the most natural-looking falsies I have ever rocked.”
—JW
Best Lip Liner
Dibs No Pressure Lip Duo
“If you’ve been waiting for a sign to jump on the lip liner trend, here it is. One side of the duo lines, while the other defines and adds a pop of color.” —SR
Best Setting Powder
Givenchy Prisme Libre Loose Powder
“This powder—which comes in six thoughtful shade combos—is pretty darn iconic for its ability to blur and perfect a variety of skin tones.” —JW
Best Liquid Lipstick
Rare Beauty by Selena Gomez Lip Soufflé Matte Cream Lipstick
“This liquid formula is somehow both creamy and completely matte without leaving my lips feeling parched?!! And as the formula wears off, it leaves my lips slightly tinted, almost like a lip stain and lipstick all in one.” —SR
Best Skin Tint
Caliray Freedreaming Clean Blurring Skin Tint
“Behold: the perfect everyday face makeup. It’s lightweight yet moisturizing and it covers dark spots, redness, and more without ever being cakey—and you can easily blend it out with just your fingers too.”
—LB
Best Game Changer
Sigma Beauty Sigma Switch
“Run your dirty makeup brushes over the silicone pad and watch it pick up every ounce of residual pigment so you can go from highlighter to blush to bronzer without even so much as looking at soap and water.” —SR
Best Neutral Lipstick
Victoria Beckham Beauty Giving Posh Lip Lipstick
$38.00
“A nude lippie is just as essential and classic as a red one. VB created a killer collection of luxe, clean lips that complement a variety of skin tones.” —JW
Whether you’ve got stick-straight strands or 4c curls, we’ve got you covered.
Best Hair-Strengthening Treatment
Briogeo Don’t Despair Repair Rice Water Protein + Moisture Strengthening Treatment
“A PSA for anyone with damaged, overprocessed hair: Make this protein-rich treatment a regular in your routine ASAP.” —LB
Best Volumizer
Bumble and Bumble Thickening Plumping Mask
“Unlike most volumizing products, this works its magic while you’re still in the shower. Massage it through shampooed hair, let it sit for five minutes, then rinse and style as usual for major thickness and body.” —SR
Best Hairspray
R+Co Bleu Reflective Shine Hairspray
“This is literally healthy hair vibes in a can. It leaves my curly updos and sleek blowouts looking unbelievably glossy and soft, like I just stepped out of a hair commercial.” —CM
Best Curl Refresher Spray
Curl Elixir Conditioning Spray
$20.00
“I spray this aloe-enriched conditioner all over my hair and scalp before putting on my bonnet. Come morning, my Afro is super fresh and hydrated.” —JW
Best Shampoo + Conditioner for Natural Hair
The Doux Sucka Free Moisturizing Shampoo and Conditioner
“My 4b curls are obsessed with this duo. The shampoo cleanses without stripping and the conditioner deeply nourishes and protects from damage.” —JW
Best Air-Dry Cream
JVN Complete Hydrating Air-Dry Hair Cream
“The best air-dry cream should make it look like you didn’t actually air-dry, and this does just that. Run a little bit through damp hair for softness and shine.” —LB
Best Split End Mender
Eva Nyc Mane Magic 10-in-1 Split End Mender
“I went a whopping eight months without a haircut because of this lotion. It uses argan oil and plant proteins to seal your hair cuticles and minimize breakage, making split ends disappear.” —LB
Best Dry Shampoo
Batiste Naturally Coconut Milk & Hemp Dry Shampoo
“You know those dry shampoos that somehow do absolutely nothing? Yeah, meet the opposite of that BS. This heavy-duty dry shampoo soaks up all of my third-day grease while leaving my roots smelling like a tropical vacay.” —CM
Best Hair Oil
Dr. Hauschka Hair Oil
“Whether your hair needs oil all the time (*raises hand*) or just sometimes, this plant oil-based bb is the way to go. It is silicone-free and works great as a hot oil treatment.” —JW
Best Braid/LOC Spray
Dark and Lovely for Protective Hair Hydrator With Rice Water Complex
“Powered by a rice water complex, this spray is clutch for any protective style, but we found it particularly essential for braids and locs that look and feel fresh and oh-so-fly.” —JW
Best Co-Wash
Matrix A Curl Can Dream Co-Wash
“There are a million co-washes to choose from, so the fact that this one snagged an award is quite a feat. It really helps keep your curls hydrated while cleansing your hair at the same damn time.” —JW
Best Strengthening Shampoo and Conditioner
Oribe Hair Alchemy Strengthening Shampoo and Conditioner
“Fragile hair types, ditch whatever shampoo and conditioner you’re currently using and replace it with this duo ASAP. They repair existing damage and boost hair’s elasticity to make strands less likely to snap, break, and shed when styling.” —LB
Best At-Home Hair Color
Wella Color Charm Permanent Liquid Hair Color
“Whatever color you decide to experiment with (anything in the red family is my color of choice) from these box dyes will leave your hair looking soo vibrant and shiny.” —SR
Best Heat Protectant
Mizani Press Agent Smoothing Raincoat Styling Serum
“Just like you need to wear SPF every day, you need to make sure you’re using a heat protectant on your hair if a hot tool is coming anywhere near it. This serum even protects your precious strands from the sun’s UV damage.” —JW
Best Shampoo and Conditioner for Thinning Hair
Aveda Invati Advanced Exfoliating Shampoo
“Healthy hair growth requires a healthy scalp. Enter: this exfoliating shampoo, which uses salicylic acid to help break down clogged hair follicles, while the thickening conditioner helps bulk up the strands you do have with strengthening amino acids.” —CM
Best Leave-In Treatment
K18 Biomimetic Hairscience Leave-in Molecular Repair Mask
“If you’ve got color or chemical treated hair, this is your new BFF. In just minutes (#legit) it can help add back strength and suppleness to your oh-so-tried mane. Add this to your routine stat.”
—JW
Best Curl Treatment
Adwoa Beauty Blue Tansy Leave in Conditioning Styler
“Calling all my fine-to-medium curl folks out there—this leave-in will keep your curls moisturized and defined without completely weighing them down. Please send selfies my way.” —CM
Best Shine Serum
IGK Crybaby Anti-Frizz Smoothing Serum
“Shout-out to coconut oil and prickly pear cactus extract, two ingredients that will make your hair soft and shiny and lay down your unwanted flyaways with just a few rakes of this serum through your roots and length.” —SR
Best Texturizer
Tresemmé One Step 5-in-1 Texture Spray
“A few spritzes give hair *just* the right amount of texture, grip, and soft hold for a modern beachy wave look.”
—LB
Best Curl Cream
DevaCurl Fragrance-Free Supercream Rich Coconut-Infused Definer
“Since DevaCurl’s recent relaunch and product reformulation, I’ve been loving this curl cream. It’s free of fragrance, silicones, and heavy oils, making it a perfect one-and-done cream for fine curls, or a moisturizing base for coarse curls.” —CM
Best Curl Cream for Natural Hair
Carol’s Daughter Wash Day Delight Cream Serum Hair Moisturizer Rose
$11.99
“It’s the cream to serum magic for me! Let’s be real, it’s hard to find new ways to innovate curl cream while still keeping the high level of efficacy, but Carol’s Daughter did it.” —JW
Best Scalp Oil
The Mane Choice H2Oh! Hydration Therapy Soothing Scalp Oil
“This scalp oil made with red and brown seaweed and kelp extract is a like a warm fuzzy hug right to the dome. My scalp tends to get dry pretty often, so I use this lightweight pick three to four times a week.” —JW
Best Scalp Scrub
Ceremonia Papaya Scalp Scrub
“Until I discovered this scalp scrub my roots spent most of its life bogged down by excess oil and product residue. I love that this treatment gets rids of it all so I can start fresh on wash days.” —SR
Best Scalp Shampoo and Conditioner
The Ordinary Sulphate 4% Shampoo Cleanser for Body & Hair
“They focus on arguably the most neglected part of most haircare routines: the scalp. The shampoo is a gentle but effective cleanser and the conditioner won’t leave your hair feeling heavy or greasy.” —SR
Best Shampoo and Conditioner for Curly Hair
Maui Moisture Lightweight Curls + Flaxseed Shampoo
“Even though these are formulated without heavy ingredients, they still give your curls the hydration they need thanks to a dose of coconut water (the lightweight, yet still moisturizing, version of coconut oil).” —CM
Best Thickening Shampoo and Conditioner
Living Proof Full Shampoo and Conditioner
“My fine hair loooooves this wash day duo. They gently cleanse and lightly condition while giving thin strands a major boost in the thickness department.” —LB
Best Shampoo and Conditioner for Color-Treated Hair
Kérastase Chroma Absolu Shampoo for Fine to Medium Color-Treated Hair
“Any shade of color-treated hair—from platinum blonde to chocolate brown—can benefit from using this shampoo and conditioner. It’s designed to repair damage (an inevitable side effect of dyeing and bleaching) and preserve your color for max richness and vibrancy.” —LB
Best Pre-Poo Treatment
Shaz & Kiks Scalp + Hair Prewash for Curly Hair
“I can’t imagine not using this pre-poo treatment before washing my hair. I’m hooked! It’s packed with Indian Ayurvedic oils, herbs, and flowers that prep your strands for everything comes after (aka washing, conditioning and styling).” —JW
Best Hair Accessory
Kitsch Creaseless Clips 4-Piece-Set Black Terrazzo
“I’m in love with these clips—I slip them around my hairline to hold back my blowout while doing my makeup, and I’ll even wear them on their own as a statement clip in an updo.” —CM
Best At-Home Hair Gloss
Pureology Color Fanatic Top Coat + Clear Gloss
“Whether your hair is color-treated or all-natural, this gloss can give it that fresh-from-the-salon look. There’s a clear version that amps up shine, a purple one for brightening blonde tones, and a blue one for neutralizing brassiness in brunettes and red heads.” —LB
Best Hair-Loss Treatment
Hairstim
“This is the only product that’s helped regrow my thinning hairline. Unlike cookie-cutter drugstore products, this one is custom-created by your dermatologist for your specific hair-loss needs, using a mix of prescription-only ingredients and strengths, all for around $60 a bottle.”
—CM
Best Edge Control
African Pride Moisture Miracle Lay & Stay Wax
“This is a universally dope edge control—meaning it’s great for baby hair styling, taming flyways, and achieving ultra-smooth parts for braided dos.” —JW
Best Detangler
LoleVie Glossing Detangler
“Another celeb-owned brand, this time from Jennifer Aniston, and I promise it’s a good one. LolaVie’s detangler adds just the right amount of slip and shine to hair to make combing through knots and tangles so easy.” —LB
Best Hair Elastics
Invisibobble Original Value Pack Hair Elastics
“Curly hair, straight hair, thick hair, fine hair—all hair types need to get on board with these cord-like ties, which keep your hair tight and snug, without any creasing or snagging.” —CM
Best Wave Enhancer
Function of Beauty Wavy Hair Leave-In Treatment Base
“Thanks to lightweight oils like argan and babassu, this leave-in excels at defining waves without weighing them down. A rare feat when it comes to styling products.”
—SR
Best Wig, Weave, and Extensions Brand
Mayvenn
shop.mayvenn.com
“Mayvenn is literally a one-stop-shop for all things wigs, bundles, extensions and more. Not only does the company source the hair, but they will also find the perfect hairstylist for the installation.” —JW
Best Dry Conditioner
Kristin Ess Hair Style Reviving Dry Conditioner
“My trick for making my hair look like it was just blown out even though I haven’t washed it in, like, a week? A little dry shampoo at my roots and this moisturizing dry conditioner from mid-lengths to ends. It adds instant shine and polish to my naturally dry, frizz-prone hair.” —SR
Best Hair Scarf/Bonnett
Grace Eleyae Silk Turban
“I love that these turbans not only protect my hair but are also chic enough to wear pumping around town. We’ve come a long way from the stay-in-the-house bonnets we grew up with.” —JW
Best Game Changer
L’Oréal Paris EverPure Sulfate Free Glossing Shampoo, Conditioner, and Treatment Kit
“No lie, this three-piece system gives hair the same shine as an in-salon gloss for a literal fraction of the price. When used together, the products restore your hair’s pH level (ideal for optimal hair health and brilliant color) and seal each strands cuticle for mirrorlike shine.” —LB
Your smoothest, softest, baby angel skin starts right here.
Best Body Moisturizer
Doctor Rogers Restore Body Cream
“Finally, a lotion that’s deeply moisturizing but lightweight enough that it’s not a sticky menace to my sheets.” —LB
Best Body Scrub
Tula Take Care + Polish Revitalize & Cleanse Body Exfoliator
“Roughness and bumps don’t stand a chance against the lemon peel, hibiscus flower acid, and AHAs in this scrub.” —SR
Best Body Serum
Oui the People Resurfacing Body Serum
“All the things you want for your face—hydration, brightness, and smoothness—this does for your body in a luxe serum.” —JW
Best Acne Body Wash
Starface Outer Space Body Cleanser
“This isn’t one of those harsh formulas that leaves you feeling like a shriveled-up raisin. It deep-cleans without stripping thanks to shea butter and cica.” —LB
Best Hand Cream
Karité Crème Mains Shea Butter
“We’re all washing our hands about a trillion times a day. Just make sure you’re following up with a hand cream like this one—made with über-hydrating shea butter and coconut oil.” —JW
Best Exfoliating Body Wash
Dove Body Love Renew Radiance Body Cleanser
“It helps dull, blah skin look a little bit glowier every time you step out of the shower.” —CM
Best Ingrown Hair Treatment
Topicals High Roller Ingrown Hair Tonic With AHA and BHA
“Curly hair on my head? Great. Curly hair that manifests ingrowns all over my body? Evil. This roll-on serum keeps them in check.” —CM
Best Body SPF
EleVen by Venus Williams Game. Set. Match. Body Lotion SPF 50
“I love this body SPF for beach days and outdoor workouts. It’s water-resistant for up to 80 minutes, so you won’t sweat it off seconds after you put it on—plus, it’s made with zinc oxide so it’s gentle on skin too.” —LB
Best Cleansing Bar
Osmia Organics Coffee Mint Body Soap
“Made with 97 percent organic ingredients, including energizing spearmint oil and ground coffee, this scrubby bar soap is the perfect pick-me-up for early mornings.”
—LB
Best Game Changer
Evolvetogether Dissolve Hand Soap
$14.95
“This waterless powdered hand soap is a game changer when you’re traveling. Tear open the packet, pour the powder in your hands, then add some water to create a fluffy lather.” —LB
Best Antiperspirant
Degree Advanced Antiperspirant Deodorant 72-Hour Motionsense
“Yer girl is one sweaty, smelly queen whose pits defy the laws of most deodorants. But magically, this one kept me fresh and (relatively) dry all day—a true feat over here.”
—CM
Best Deodorant
Schmidt’s Natural Deodorant Spray
“I’d almost given up on finding a natural deodorant that didn’t wear off or clump up after an hour. Just two spritzes of this spray-on deo (with an ozone-friendly nitrogen propellant, btw) keeps me fresh even on the grossest days.” —SR
Best Chemical Exfoliant for Body
Paula’s Choice Weightless Body Treatment 2% BHA
“This salicylic acid–spiked body cream is the only cream that helps smooth my bumpy arms and legs without leaving me feeling sticky or tacky—which, IYKYK.” —CM
Best Self-Tanner
M-61 Hydraboost Gradual Tan Body Serum
“Unlike the blotchy, streaky self-tanners of my youth, this formula transitions from a pearly colored formula to a gold as you rub it on and builds gradually with each layer.” —SR
Best Body Butter
Osea Undaria Algae Body Butter
“My skin just soaks up moisturizer and I usually have to reapply after a few hours. But not with this bb! The trifecta of Undaria seaweed, shea butter, and ceramides keeps my skin hydrated for hours and hours and hours.” —JW
Best Body Oil
Bio-Oil Skincare Oil
“This nutrient-packed oil has been smoothing skin and fading scars and stretch marks for 35 years. Yup, it’s that damn good!” —JW
Best Bath Soak
Beloved by Love Beauty and Planet Hibiscus Water and Jasmine Bath Salts
“I’m a grown woman who is obsessed with baths and I’m not ashamed to say it. That obsession is only heightened when the water is laced with these yummy salts. The hibiscus and jasmine melt my stress away.” —JW
Best Shaving Cream
Eos Shea Better Sensitive Skin Shave Cream
“Honestly, I kind of looked forward to shaving my legs once I started using this cream (I know; wild). It’s thick, rich, and hella moisturizing, and it really leaves my skin feeling like silk after rinsing off.”
—CM
Best Hydrating Body Wash
Nivea Sensitive and Radiant Body Wash
“Nivea is an OG brand that knows just what skin needs—like a good cleanse without stripping your skin of moisture. This creamy wash does just that and more. Plus, it is clutch for folks with sensitive skin.” —JW
Best CBD Product
Happy Dance CBD All-Over Whipped Body Butter
“Um, this is the closest you’ll ever feel to fresh-from-the-womb skin as an adult. Shea butter, cocoa butter, and olive oil are swirled with a mega-dose of calming CBD to make you feel blissfully smooth and soft, like a swaddled bb after a bath.” —CM
Best Feminine Pads
The Honey Pot Organic Cotton Cover Super Pads with Wings
“The most awesome thing about these pads is that they are made with essential oil build in that give a cool and all-day-fresh feeling. Can’t beat it!” —JW
Best Tampons
Tampax Pearl With LeakGuard Braid Unscented Tampons
“These tampons never ever leak—plus, the plastic wrapper won’t tear or get ripped (no matter how long it’s sitting in the bottom of your bag).” —LB
Best Menstrual Cup
Hello Cup Double Box
“Besides the fact that I’ve saved a fortune not buying tampons, this little cup is actually super comfortable and highly sustainable. Good for my body and the Earth!” —JW
Best Pubic Hair Oil
European Wax Center Slow Body Oil
“Come for the luxe coconut scent and stay for the cocktail of plant oils that keep skin soothed and hydrated, whether you wax, shave, or just let nature do its thing.”
—SR
Best Feminine Wipes
SweetSpot Labs Unscented On-The-Go Wipes
“These wipes are great for giving yourself a quick refresh after a workout or a day at the beach. They’re fragrance-free, pH-balanced, and approved by gynos—all musts, IMO.” —LB
Best Feminine Cream
Rosebud Soothe Calming Cream
“This multitasking cream is packed with aloe vera and chamomile to soothe inflammation—whether it’s from chafing, razor burn, or ~spicier~ activities.” —SR
Everything you need to be the best-smelling person in your friend group.
Best Floral Fragrance
Armani Beauty My Way Floral Eau De Parfum
“One sniff and I was hooked. This new iteration of Armani’s My Way is a fresh and floral-forward take on the original with addictive notes of tuberose, orange blossom, and vanilla.” —JW
Best Moody Fragrance
Gucci Love at Your Darkest Eau de Parfum
$330.00
“A warm, subtly spicy scent that’s ideal for days and nights when all you want to do is be your coziest self curled up on the couch.” —SR
Best Sweet Fragrance
Burberry Her Eau de Toilette
“Like being enveloped in a parfait, this fresh scent uses hints of pear, strawberry, and honeysuckle to leave you smelling light and sweet—not heavy and cloying.” —CM
Best Fruity Fragrance
Kayali Eden Juicy Apple 01
“The apple notes in this fruity fragrance make me feel instantly happier and uplifted, ideal if you’re trying to channel spring vibes all year long.” —SR
Best Scented Candle
Otherland Daybed Candle
“I’ve burned through three of these candles and I’m currently working on my fourth. The rosebud, peony, and pear create a lovely atmosphere on super-long WFH days.” —JW
Best Daytime Fragrance
Tom Ford Rose D’Amalfi Eau de Parfum
“Rose extract, bergamot, and heliotrope come together to create a soft floral scent that’s a little bit warm, a little bit powdery, and a whole lot wearable.” —LB
Best Nighttime Fragrance
World of Chris Collins Long Kiss Goodnight Eau de Parfum
“This is one of those spicy scents that can make day-three hair and stained leggings feel like straight-up lingerie.” —CM
Best Fragrance Oil
Nest New York Turkish Rose Perfume Oil
“A few dabs of this oil behind my ears and on my wrist creates an addictive warm floral vibe. Also try adding it to any unscented lotion.”
—JW
Best Clean Fragrance
The 7 Virtues Lotus Pear Eau de Parfum
“Made with pear and lotus flower fragrance oils and cane sugar-derived alcohol, this fruity floral is as clean and green as they come.” —LB
Your DIY mani-pedi game deserves all this goodness.
Best Nail Strengthening Treatment
Sally Hansen Repair + Rescue Super Strength Defense
“The amethyst extract in this strengthener creates a protective barrier over nails to make them noticeably harder and more resistant to peeling and breakage.” —LB
Best Hand and Foot Treatment
Olive & June Mani + Pedi Scrub
“Enzymes and oils work together to smooth skin and gently dissolve calluses. It’s the team effort my dry hands and heels really need.” —SR
Best Nail Stickers
Jin Soon Astrological Signs Nail Art Appliqué
“Calling all lazy people: These zodiac stickers will take even the grubbiest nails from boring to pro-looking with a few seconds of sticking and a top coat.” —CM
Best Clean Nail Polish
La Pierre Cosmetics Nail Lacquer
$15.00
“Proof that clean polish is just as dope as the conventional kind! These go on smooth and the colors are killer.” —JW
Best Press-Ons
Chillhouse Chill Tips
“Not only do these reusable press-ons have the absolute coolest design, they also adhere to nails with nontoxic, medical-grade glue, so they’ll never pop off before you’re ready to remove them.” —JW
Best Nail Polish Remover
Manucurist Green Nail Polish Remover
“If you’ve never used a plant-based nail polish remover, now’s your chance. The acetone-free formula is totally clean and doesn’t dry out your nails either.” —JW
Best Pedicure Kit
Tweezerman Essential Pedicure Kit
“I use this set (it includes a pumice stone, file, buffer, and clippers) to maintain my pedi between salon appointments. It’s perf for keeping heels smooth and nails the perf shape and length.” —LB
Best Cuticle Treatment
Pacifica Vegan Collagen Cuticle Balm
“Cuticle oils are often a drippy disaster, which is why I’m obsessed with this solid balm formula from Pacifica. Just massage a little bit on and around your nails to soften skin and hydrate nails minus the mess.” —LB
Best Fast-Dry Nail Polish
Nails Inc 45 Second Speedy Gloss
“Yes, I timed it, and yes, each of these ultra-shiny polishes dried down to an opaque, ding-free finish within 45 seconds. Two minutes for two coats of polish? I’ll take it.”
—CM
Best At-Home Gel Polish
Le Mini Macaron 1-Step Gel Manicure Kit
“Paint your nails with the 3-in-1 gel polish first (it combines your base coat, color, and top coat), and then cure them them under the mini LED lamp. Thirty seconds later and voilà! A super-glossy nail polish coat that lasts for up to two weeks.” —SR
All the game-changing gadgets that will make your life *so* much easier.
Best Hair Dryer
Zuvi Halo Hair Dryer
“Meet the hair dryer of the future. It uses lower temps and high speeds to diffuse and blow out my curls with less frizz than traditional dryers. The end result is hair that’s smooth as hell.” —CM
Best Razor
Schick Intuition Bamboo
“Made with a renewable bamboo handle and recycled-steel blades, this flexible three-blade razor checks both the sustainable and the works-really-damn-well boxes.” —LB
Best Edge Brush
Pattern Edge Tool
“Laying my edges is infinitely easier with this multiuse tool. Now I can execute all those sick styles in my saved folder on IG.” —JW
Best Flat Iron
Hot Tools Pro Artist Black Gold Dual Plate Flat Iron
“The double ceramic-titanium plates on each side are a genius way to prevent heat damage, since one pass of the iron is actually four shorter hits of heat that get your hair silky smooth…fast.” —JW
Best Electric Toothbrush
Bruush Pink Electric Toothbrush Kit
“This techy toothbrush has all the bells and whistles, including six (!) cleaning settings. I like to switch between the teeth-whitening and gum-massaging modes.” —SR
Best Lash Treatment
RevitaLash Cosmetics Lash & Brow Masque
“Using this wash-off treatment (it’s full of nourishing and conditioning ingredients) twice a week has been a game changer for my weak lashes and sparse brows.” —JW
Best Skincare Device
NuFace Fix Line Smoothing Device
“Specifically designed to target expression lines, this tool uses microcurrent to provide an immediate, albeit temporary, lifting and smoothing effect to make you look wide awake.” —LB
Best Facial Massager
Ranavat Detoxifying Facial Massage Tool Kansa Wand
“There’s nothing more relaxing after a long day of staring at my screen than rubbing my face with this wand. It melts away tension while de-puffing and lifting at the same time.” —LB
Best Teeth Whitener
Crest Emulsions Overnight With Wand Tooth Whitening System
“This takes multitasking to a whole new level. The fact that I can whiten my teeth while I’m sleeping is genius. Plus, it’s gentle on my super-sensitive chompers.” —JW
Best Curling Iron
Rusk Curltitanium Spring Curling Iron
“The barrel gets hot enough to force my stubborn hair to hold a curl and it doesn’t snag or catch on any of the little pieces as I pull it out. In short: a dream.” —SR
Best Tweezers
Tweezer
“These durable stainless steel tweezers have the most perfectly angled tip that makes grabbing even the teeniest brow hairs actually effortless.” —LB
Best Cleansing Device
Buttah Skin Vibe Facial Cleansing Brush
“Until my hands figure out how to grow vibrating silicone bristles, I’ll be washing my face with this tool. It doesn’t just clean—it helps exfoliate and gives my face a nice little massage too.” —SR
Best Eyelash Curler
Shiseido Eyelash Curler
“There’s a reason this is one of the best-selling eyelash curlers in history: It gently clamps and curls every single little lash without pinching or ripping.” —CM
Best Makeup Sponge
Beautyblender Beam Shadeshifter Makeup Sponge
“I’m a hoarder of makeup sponges, and this cute lil option is the latest addition to my collection. It changes color when soaked in hot water (remember, Beautyblenders work better damp).” —LB
Best Makeup Brush Set
Real Techniques Everyday Eye Essentials Kit
“I’m a makeup-brush snob, so trust me when I say Real Techniques brushes are the absolute GOAT. The brushes in this eight-piece set are soft, fluffy, and blend like butter, making eyeshadow newbs feel like pros.” —CM
Best Reusable Cotton Round
Rose Inc Reusable Cosmetic Rounds
“There’s really no excuse to still be using disposable cotton rounds when super-soft, reusable terry-cloth cotton rounds like these exist. Squeeze some makeup remover onto the round, wipe off your makeup, toss it in the mesh bag to wash it, and save yourself some $$.” —SR
Best Game Changer
Clean Skin Club Clean Towels XL Bamboo
“The second I started using these super-soft face towels and stopped using my perpetually dirty hand towel is the moment my skin got oh so good! Other things I love about them is that that are fully biodegradable and compostable.” —JW
Best Bikini Trimmer
Gillette Venus for Pubic Hair & Skin Gentle Trimmer
“I’m the queen of ingrown hairs, so this waterproof trimmer is clutch. It gives me close-to-the-skin smoothness without irritation, and its head pops open for easy cleaning.” —CM
Best Detangling Brush
Felicia Leatherwood Detangler Brush
$18.99
“The unique independent rows of bristles strike the perfect balance of being incredibly gentle on your hair and getting the job done. Amen!” —JW
The facials, peels, and lasers that are actually worth your $$.
Best Neurotoxin
Botox Cosmetic
alle.com
“Topical skincare is great but has its limits, so if you’re really serious about smoothing fine lines and crow’s-feet, Botox should 100p be on your radar. I’ve been getting it for years now and I’m consistently pleased with the results.” —LB
Best Facial Filler
Restylane Contour
restylaneusa.com
“One of the newest game changers in the injectable world, Restylane Contour is a flexible hyaluronic acid gel that moves with your face for natural-looking, non-obvious results.” —CM
Best Game Changer
Sofwave
sofwave.com
“This non-invasive treatment uses ultrasound technology to stimulate collagen production deep in the skin to smooth wrinkles and lift, tighten, and contour your face. Results take some time to kick in, so if you try Sofwave for a big event, be sure to schedule your appointment a at least three months in advance.”
—LB
Best Facial Laser
Clear and Brilliant Touch
“Think of this as a mini Fraxel—except it requires little to no downtime and can be used on a wide range of skin tones. Most derms recommend three or so treatments spaced a month apart for max resurfacing and skin-brightening results.” —LB
Best Skin-Smoothing Treatment
Pixel8-RF
“Pixel8 takes regular microneedling a step further by combining it with radiofrequency to stimulate even more collagen production. The result? Fewer fine lines, smaller-looking pores, and an all-around smoother skin texture.” —LB
Best Pro Chemical Peel
VI Peel
“You’ll def experience some heavy peeling and flaking for about a week after this treatment, but the skin brightening results are so worth it, IMO. Any hyperpigmentation you’ve been dealing with (including dark spots, melasma, and acne marks) will be significantly less noticeable.” —LB
Best Glow-Boosting Treatment
PCA No Peel Peel
pcaskin.com
“Perfect for anyone who wants to give their skin a quickie boost, this ultra-gentle chemical peel leaves you with zero downtime or visible peeling—just refreshing, glowing skin.” —SR
Best Lash Extensions
Envious Lashes Lash Extensions
enviouslashes.com
“It’s the attention to detail at this luxe lash shop that won me over. The artists work with you to ensure you’re getting the perfect lash length and shape. Plus, owner Clementina Richardson’s celebrity roster is stacked with stars like Mary J. Blige, Naomi Campbell, and Julia Roberts to name a few.” —JW
Best Facial
Dr. Barbara Sturm Signature SturmGlow Facial
drsturm.com
“It was easy to fall in love with this facial because it uses Dr. Sturm’s super-luxe skincare products. You get a superior cleansing, exfoliation, and extractions, but also an incredible facial that will tone, lift and transform you into your more radiant, glowy self.” —JW
Deputy Beauty Director
Lauren Balsamo is deputy beauty director at Cosmopolitan, where she writes, edits, and produces all types of beauty content—from product reviews to personal essays and trend reports.
Deputy Beauty Director
Chloe Metzger is the deputy beauty director at Cosmopolitan, overseeing the editorial content and growth strategy of the hair, makeup, and skin space on digital, while also obsessively writing about the best hair products for every hair type (curly girl here; whattup), and the skincare routines that really, truly work (follow her on Instagram to see behind-the-scenes pics of that magazine life).
Julee Wilson is Beauty Director at Cosmopolitan where she leads the brand’s robust beauty coverage across all platforms — print, digital, social and creating new ways of reaching readers.
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