Black-owned salon ‘Beauty and Designz’ hopes to create familial environment, inspire minority-owned businesses | Culture

Robert Hundley

Pink paint, lively artwork, a pool desk and couches really do not healthy the normal set up of a splendor salon, but you can uncover them at Elegance and Designz Studio Lounge. Instead of a front desk, prospects are satisfied with a pleasant smile and wave and, if they’re blessed, they’ll see Kyng, the studio co-owner’s toddler, bouncing all over in his walker.

OU’s to start with Black-owned natural beauty studio opened in December 2021 and has “designz” for each shopper, no matter whether they are hunting for a “fresh cut” or a spot of refuge from a extensive working day of courses.

Co-operator Natasha Coleman explained the brand on the doorway signifies how it delivers companies to kings and queens of every single gender, color and history. Beauty and Designz Studio Lounge is a person of the number of salons in Norman that does ethnic hair, and Coleman explained they will ultimately market products for ethnic hair at the salon.


The Beauty and Designz Studio Lounge’s logo. 

Coleman reported she never ever assumed she would be the 1st for just about anything, so remaining the first Black-owned small business at OU usually means a large amount to her. She loves the recognition it brings to the business and the prospect it gives her to interact with learners.

“The students genuinely encourage us due to the fact they appear in and they (say), ‘We eventually got somewhere on campus to go get our hair completed, we don’t have to go to the metropolis.’ … It feels great to see that they really feel good about us staying here, and everybody is so grateful for that,” Coleman stated.

Despite the fact that the studio and lounge’s specialty is treating ethnic hair, the stylist’s assorted ability established in cosmetology serves clients of all hair varieties. Coleman reported the mark of a legitimate cosmetologist is discovered in stylists that supply a extensive range of providers, so the studio covers braiding, barbering, colour, minimize and styling and spa amenities, this kind of as facials.

“Yes, ethnic hair is my specialty mainly because I’m an ethnic woman, but it won’t prevent there. … When I made the decision to do this, I failed to want my craft just to cease at my ethnic hair. I desired to do it all,” Coleman said.

Coleman has labored on hair since she was 16. She fulfilled her very first small business spouse at Supercuts just after transitioning in and out of the cosmetology small business several years after natural beauty school. The two attempted opening a salon, but thanks to renovation difficulties, they experienced to department off on their very own.

It was though operating at New Black Wall Avenue, a hair salon and barbershop in Oklahoma Town, exactly where Coleman achieved her existing business enterprise spouse and co-operator Tracy Holman.

When a previous client and OU alumna approached Coleman with an possibility to open a salon on OU’s campus, she made the decision to give the salon business a different likelihood. Together with manager Ebony McCloud, Coleman and Holman worked to make the salon a supportive and familial atmosphere.

“We are just not listed here to do the job,” Coleman explained. “We are in this article to occur alongside one another. We assistance just about every other. Hear to each and every other. If everyone requirements aid, we are in this article to assist, and of program, (we are usually) bringing the children below (because) bringing our young children below displays them that you can do this even when you have youngsters, because we are all a person.”

McCloud reported performing at the studio and lounge usually means a great deal to her, specially because getting a stylist on OU’s campus allows her to fulfill her desire of executing hair for athletes. This has been a desire of McCloud’s considering that she was 11 many years outdated and watching athletics on Tv set. In its place of trying to keep up with the sport, she was often admiring the players’ hair.


Outside the house the Magnificence and Designz Studio Lounge, positioned on 100 E. Lindsey St. Suite 10.

“One day I went to operate, and I don’t forget sitting here accomplishing (an athlete’s) hair, and I drop a tear mainly because we were being chatting … and I was like ‘Oh my goodness, I am so fired up to be in this article. I’m so pleased to be below, y’all. I get to go dwell my aspiration,’” McCloud stated.

Not only does McCloud take pleasure in styling college or university athletes, but she also enjoys finding to know them and their tales so she can share them with her kids.  

“I showed (my clients’) photos to my daughters, for the reason that they consider it can be amazing, and they are a major inspiration,” McCloud mentioned. “For my youngsters, it is telling them (to) in no way give up. (The athletes) are from everywhere you go. … They are here carrying out their aims, and they have uncovered someplace in which they can appear and be comfortable. And they can do the similar point. I like that. I like to be ready to learn from them and choose it dwelling.”

Xavier Brewer, a senior defensive analyst for OU’s football staff and 1 of Holman’s typical purchasers, said he was enthusiastic to have a barbershop so shut to campus and his spot of work, especially due to the fact it is open and inviting.

“It’s all like. We discuss daily life (and) all lifestyle experiences,” Brewer explained. “You can learn and develop from any one, if you might be open up to it, and I imagine this (is the) variety of natural environment you want to be in if you might be looking forward to a family members really feel.”

As Holman joined Coleman in the creation of the studio and lounge, he claimed currently being at OU has been a blessing. He hopes to inspire shoppers not only with his talent but also with his type.

“With our gown, (we try) dressing qualified, just to deliver professionalism again to attractiveness and barbery alternatively of us going for walks about (and) on the lookout outrageous,” Coleman claimed. “We want all this. We want to depart an affect on in this article.”

The most vital detail Coleman needs for her business enterprise is inclusivity for OU students, Norman Higher College pupils, residents and clients from surrounding metropolitan areas.

“We also want most people to know that we just will not focus on the Black learners or the ethnic students,” Coleman reported. “We model every person, and not only the college students on campus but outside the community as well. We want everybody to sense welcome coming below.”

One of the points McCloud would like for anybody who will come into the studio is to come to feel safe and sound and welcome, specifically when it comes to the pupils who are away from property. As Coleman and Holman keep a familial atmosphere and inclusivity at the coronary heart of their enterprise, they stated they hope the studio and lounge serves as a “stepping stool” for other business enterprise proprietors to observe their own occupation passions.

“This will established the example for other Black-owned organizations or even minority organizations to come out in this article and be like, ‘Well, they did it, enable us do it,’” Coleman claimed. “That just can make (being below) worthwhile.”

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