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Tenoverten relaunches as product-centric nail-care brand
Tenoverten is coming again for much more. The 11-yr-previous nail care and support manufacturer relaunched on Wednesday, after permanently closing four of its six locations in 2020. With the relaunch, Tenoverten aims to be a product or service-focused brand instead than a services-oriented company. This incorporates launching 14 new solutions for a total of 25 products, new packaging, a revamped e-commerce web site and up-to-date branding. Tenoverten in the beginning launched nail polish in 2012, prior to increasing to in excess of 800 Target doorways in 2019, as nicely as Violet Grey and Internet-a-Porter. Aspect of the pivot was educated by the 151{5c5ba01e4f28b4dd64874166358f62106ea5bcda869a94e59d702fa1c9707720} gross sales growth that Tenoverten seasoned in…