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Dove launches Real Beauty in Gaming campaign to push diversity in games and educate game creators
Unveiled last thirty day period, the ‘Real Virtual Beauty in Games’ marketing campaign aimed to boost range and representation of feminine characters in game titles, as very well as assistance young women with self-esteem instruction in virtual options. The marketing campaign was a collaborative work amongst Dove, the non-earnings Females in Game titles, and match builders Unreal Engine and Toya, spearheaded by the start of an training class developed to enable game creators mirror genuine-everyday living range and steer clear of contributing to stereotypes and biases in style. The collaboration was also environment out to construct a broader on the net character library for video game developers, as nicely as…