“New Flag is proud to pioneer a line of highly innovative and customizable products that will disrupt the hair care industry,” said Anthony Melzi, CEO, North America. “We know that everyone has different hair needs and we have worked hard to create a product that can provide a customizable approach for all.  We’re thrilled to launch our hero collection, and are continuing to grow our offerings with new innovations coming soon.” Designed to disrupt the hair care industry and give professionals and at-home alchemists the tools to create freely, each alchemy is specifically formulated to address the individual needs of all hair types and can be added to any of the…