Tabitha Brown Releases New Line of Vegan-Friendly Hair Care Products in Ulta Stores

Robert Hundley


Tabitha Brown has produced a new line of vegan-welcoming hair treatment products and solutions in Ulta Beauty Retailers featuring goods inspired by sweet potatoes!

Resource: Tabitha Brown/YouTube

The line, known as Donna’s Recipe, is a assortment of all-all-natural solutions that boost progress and retention and was launched solely on Ulta.com. Starting off December 26, the line will be out there in suppliers nationwide at Ulta Beauty.

Brown reportedly named the line Donna as that is the title that she gave her pure hair back in 2018 when she mentioned it took a individuality of its own soon after a slice.

The line commenced as a collaboration with co-CEO Gina Woods, and the pair introduced Donna’s Recipe in 2021 although homeschooling to enable folks with their hair routines. They began shipping orders from their houses and offered out within the 1st 7 days of start.

“We are so energized to partner Donna’s Recipe with Ulta Magnificence! This is a enormous accomplishment and a attractive win for us and our shoppers who have requested if they could invest in at Ulta Elegance. Nicely, now the answer is Indeed!,” Brown claimed in a statement shared with The Root.

The Sweet Potato Pie collection is impressed by the key elements that make sweet potatoes so tasty! The Root documented that sweet potato assists support mobile development and retains hair from searching dull. The cinnamon in the products assists clear away construct-up from the scalp, and the vanilla stimulates blood circulation to the scalp. The line features shampoo, conditioner, scalp oil, and hair product. They are also created with aloe vera, shea butter, and mango butter which leaves hair balanced and moisturized.

Jessica Phillips, Ulta Beauty’s Vice President of Merchandising, mentioned, “Tabitha has developed a superb line that embodies her infectious character and loving spirit although providing outstanding benefits. We’re energized for new and existing lovers to explore Donna’s Recipe at Ulta Attractiveness and appear ahead to a attractive partnership alongside one another.”

To see Brown’s new line, Donna’s Recipe, check out out Ulta.com!

There are wonderful cruelty-free of charge goods obtainable on-line like:

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