Sally Beauty Continues Owned Brand Expansion With New Strawberry Leopard Care Line for Vivid Hair

Robert Hundley

DENTON, Texas, May perhaps 3, 2022 /PRNewswire/ — Sally Natural beauty is known as the greatest hair coloration and care spot. With a wide assortment spanning across hair shade, care, nails, and award-winning, revolutionary applications, the retailer has the beauty DIY’er covered with experienced-high quality merchandise.

Some of Sally Beauty’s really possess brand names are amid the most loved and most productive. Take ion®, a line of specialist-excellent products and solutions across different groups that initially introduced in excess of 25 decades in the past and is the retailer’s number a person manufacturer. One of its newest improvements, the finest-in-tech ion® LUXE Supercharged Hair Dryer, just brought dwelling a 2022 Glamour Attractiveness Award, a 2022 Excellent Housekeeping Most effective Natural beauty Award, and has a almost five-star score. Fueled by an insight-driven solution, the retailer has also released brands this kind of as Texture ID, Beauty Tricks, Outside of the Zone, GVP, and Strawberry Leopard, the company’s 1st hair coloration brand particularly focused on vivid shades. “Customers are searching for special goods that align with their values, permit for self-expression, and consist of good quality substances,” claimed Maryann Herskowitz, Group Vice President of Merchandising, Sally Elegance. “This fueled the generation of the conditioning hair shade line we introduced final Fall with a lively array of 18 customizable shades.”

By the merchandise progress process, Sally Elegance established buyers care just as considerably about preserving their hair color as they do about applying it. 6 months just after Strawberry Leopard’s effective shade start, Sally Attractiveness has expanded the line to include things like treatment goods specifically formulated to secure and bolster vivid hair for all hair types. “Sally Attractiveness is constantly looking for techniques we can evolve by listening to our people and exploring one of a kind, untapped spots in the current market,” reported Pamela Kohn, Chief Merchandising Officer, Sally Natural beauty. “Our extended-standing strategic path as a retailer has been to arm persons with the really greatest products to accomplish the seems to be they desire. We have seen accomplishment creating models from the floor up that provide on what our people are asking for, and in many cases, what they really don’t even know they want.”

The entire Strawberry Leopard hair care line is infused with Provitamin B5 and Mango Oil for hydration, Rice Protein for strengthening, and Shea Butter for moisture.

  • SHAMPOO: This new shampoo carefully cleanses to help keep even the most vivid hues that are vulnerable to fading.
  • CONDITIONER: This new, ultra-hydrating conditioner preserves vivid color, replenishes important moisture proteins, and assists keep size without the need of getting as well heavy.
  • Colour SEALING SPRAY: Utilised on damp or dry hair, this depart-in spray allows to lock in vivid hair shade, prevent colour bleeding, and increase the lifetime of hair shade.
  • UV & Heat PROTECTOR Product: This lightweight styling product can be utilised for air-drying or heat styling and helps to easy and secure hair versus UV and warmth destruction – both of which are regarded to affect the vibrancy and longevity of hair color.

“All Strawberry Leopard goods are vegan, cruelty-free of charge, gluten-no cost, and do not consist of ammonia, ethyl alcoholic beverages, or PPD,” shared Steve Chattin, Vice President of International Product or service Development, Sally Natural beauty. “We made an exceptional Nouribond™ technological know-how that is incorporated into our Strawberry Leopard hair color and care strains so buyers can confidently modify their hair color even though keeping hair wellbeing and vibrancy.”

This is just the commencing of Strawberry Leopard and Sally Beauty’s ongoing products advancement initiatives. “Due to the incredible purchaser reaction, we will proceed harnessing the ideal ingredients and product innovation. Assume to see a lot more from Sally Beauty’s unique brand names like Strawberry Leopard,” added Kohn.

Strawberry Leopard is completely available at Sally Attractiveness and StrawberryLeopardHair.com

About Sally Splendor Holdings, Inc.

Sally Magnificence Holdings, Inc. (NYSE: SBH), as the leader in professional hair coloration, sells and distributes qualified elegance materials globally by way of its Sally Attractiveness Supply and Elegance Devices Group organizations. Sally Beauty Source retailers give up to 7,000 items for hair colour, hair care, nails, and pores and skin treatment through proprietary brands these types of as Ion®, Generic Value Products®, Beyond the Zone® and Silk Elements® as well as professional traces these as Wella®, Clairol®, OPI®, Conair® and L’Oreal®. Attractiveness Methods Group retailers, branded as CosmoProf® or Armstrong McCall® merchants, alongside with its outdoors profits consultants, sell up to 10,000 professionally branded products and solutions such as Paul Mitchell®, Wella®, Matrix®, Schwarzkopf®, Kenra®, Goldwell®, Joico® and Olaplex®, supposed for use in salons and for resale by salons to retail shoppers. For far more information and facts about Sally Beauty Holdings, Inc., you should take a look at https://www.sallybeautyholdings.com/.

Supply Sally Magnificence Holdings, Inc.

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